Someone recently sent me this question by email —
“I have followed you and purchased many of your products for several years now. I am emailing you with one request. What is the ONE method that really is the secret? The one method, without any back-end products, that truly results in success? I have the will to make it happen. What is the ONE way?”
I thought about it and almost didn’t reply. After all, I’ve answered variations of this question repeatedly, in a wide variety of ways, in my books, blog posts, audios, events, and more, for over decades now.
But then I thought, what if a new reader has this question on their mind?
Since that may be the case, here’s my answer:
If you wanted to become a licensed private pilot, so you could fly small planes around the country, would you ask, “What is the one method that will assure my success as a pilot?”
I received my pilot’s license in 1972. I know for a fact there is no “one secret” to being a pilot. I had to learn everything from weather patterns to reading maps to FAA laws to how to handle a plane in all kinds of situations, and more. I went to flight school, but I also went to ground school, read supportive materials, and more.
There’s isn’t one way to be a pilot.
When I became a copywriter, I had to study books, old and new, and practice, sometimes with failure, sometimes with success, and test, test, test. I had to learn formulas, and templates, and the psychology of influence. I studied every copywriting course in existence, some long out of print. I bought copywriting manuals, books, audios, entire events on DVD, and more.
There is no one way to be a copywriter.
When I became a musician, I had to learn music, chords, song structure, and more. I also had to practice, with and without voice lessons, guitar lessons, songwriting lessons, and with and without time in the recording studio. I read books. I attended classes. I talked to musicians. I’m still doing it.
There is no one way to be a musician.
When I gained a name for myself as an Internet marketer way back in the mid 1990s, everyone would ask me, “What’s the one thing you did that made you rich and famous?”
Again, I had to learn it all. The early days of online marketing were a free for all, with everyone trying everything, trying to figure out “the one secret” to making money online. Along the way a lot of amazingly creative things were tried. Some worked. Many didn’t. Yet even today, after decades of being online, I can’t say there is “one” way to stardom online.
There is no one way to be an Internet success.
I’ve heard variations of the “What is the one secret?” question for decades. I often tell people there IS one secret to success. The secret is, “DO EVERYTHING!”
Try it all. Read the books. Listen to the audios. Attend the events. Test ideas. Invent ideas. Get feedback. Try again. Buy supportive materials. Invest in your learning. It’s “the” secret to success in just about everything you could name.
Say you want your child to go to college. Would you stop after he was in the first grade? Would you not buy him or her crayons, or books, or study materials, or new clothes for school? And if he or she was struggling, would you not invest in a tutor or summer school?
Again, there is no one way to be educated.
But if I was backed into a corner and asked, “Come on, Joe, what really is THE secret?,” I’d probably say something like this:
“Follow your dream.”
Joseph Campbell said, “Follow your bliss.”
I’ve often said, “Follow your enthusiasm.”
By following the inner prompts from within, you will take action, and as you take action, you will get feedback, and as you learn from that feedback and persist, you will, over time, have an adventurous life and maybe even be wise enough to enjoy it all, the struggles as well as the successes.
There is no one secret.
The Law of Attraction is A secret.
Gravity is A law.
Action is A principle.
And so it goes.
None of it stands alone.
The person who asked the question at the top of this post just needs to recognize there is work to do, and then go do it. Those back-end products might help you along the way, so I’d be grateful for them, too.
When I was learning to be a pilot, I took courses, bought extra books, and more, all to give me an edge. Same with becoming a copywriter, or a marketer, or a musician. Those “back-end” products truly helped me understand and integrate what I was learning. And I still invest in support materials today, as well as in coaching, for whatever the next challenge happens to be.
The person who asked the question says they have “…the will to make it happen.”
If that’s true, then nothing will stop you and all is available for you.
Actively follow your dream.
That’s “The Only Secret” to success.
PS — There’s no “one method” to wealth attraction, either, but discover what can work for you at my November event in Austin, Texas. Click the image below for details –