Someone recently sent me this question by email —

“I have followed you and purchased many of your products for several years now. I am emailing you with one request. What is the ONE method that really is the secret? The one method, without any back-end products, that truly results in success? I have the will to make it happen. What is the ONE way?”

I thought about it and almost didn’t reply. After all, I’ve answered variations of this question repeatedly, in a wide variety of ways, in my books, blog posts, audios, events, and more, for over decades now.

But then I thought, what if a new reader has this question on their mind?

Since that may be the case, here’s my answer:

Coming January 2014

Coming January 2014

If you wanted to become a licensed private pilot, so you could fly small planes around the country, would you ask, “What is the one method that will assure my success as a pilot?”

I received my pilot’s license in 1972. I know for a fact there is no “one secret” to being a pilot. I had to learn everything from weather patterns to reading maps to FAA laws to how to handle a plane in all kinds of situations, and more. I went to flight school, but I also went to ground school, read supportive materials, and more.

There’s isn’t one way to be a pilot.

When I became a copywriter, I had to study books, old and new, and practice, sometimes with failure, sometimes with success, and test, test, test. I had to learn formulas, and templates, and the psychology of influence. I studied every copywriting course in existence, some long out of print. I bought copywriting manuals, books, audios, entire events on DVD, and more.

There is no one way to be a copywriter.

When I became a musician, I had to learn music, chords, song structure, and more. I also had to practice, with and without voice lessons, guitar lessons, songwriting lessons, and with and without time in the recording studio. I read books. I attended classes. I talked to musicians. I’m still doing it.

There is no one way to be a musician.

When I gained a name for myself as an Internet marketer way back in the mid 1990s, everyone would ask me, “What’s the one thing you did that made you rich and famous?”

Again, I had to learn it all. The early days of online marketing were a free for all, with everyone trying everything, trying to figure out “the one secret” to making money online. Along the way a lot of amazingly creative things were tried. Some worked. Many didn’t. Yet even today, after decades of being online, I can’t say there is “one” way to stardom online.

There is no one way to be an Internet success.

I’ve heard variations of the “What is the one secret?” question for decades. I often tell people there IS one secret to success. The secret is, “DO EVERYTHING!”

Do everything!

Try it all. Read the books. Listen to the audios. Attend the events. Test ideas. Invent ideas. Get feedback. Try again. Buy supportive materials. Invest in your learning. It’s “the” secret to success in just about everything you could name.

Say you want your child to go to college. Would you stop after he was in the first grade? Would you not buy him or her crayons, or books, or study materials, or new clothes for school? And if he or she was struggling, would you not invest in a tutor or summer school?

Again, there is no one way to be educated.

But if I was backed into a corner and asked, “Come on, Joe, what really is THE secret?,” I’d probably say something like this:

“Follow your dream.”

Joseph Campbell said, “Follow your bliss.”

I’ve often said, “Follow your enthusiasm.”

By following the inner prompts from within, you will take action, and as you take action, you will get feedback, and as you learn from that feedback and persist, you will, over time, have an adventurous life and maybe even be wise enough to enjoy it all, the struggles as well as the successes.

There is no one secret.

The Law of Attraction is A secret.

Gravity is A law.

Action is A principle.

And so it goes.

None of it stands alone.

The person who asked the question at the top of this post just needs to recognize there is work to do, and then go do it. Those back-end products might help you along the way, so I’d be grateful for them, too.

When I was learning to be a pilot, I took courses, bought extra books, and more, all to give me an edge. Same with becoming a copywriter, or a marketer, or a musician. Those “back-end” products truly helped me understand and integrate what I was learning. And I still invest in support materials today, as well as in coaching, for whatever the next challenge happens to be.

The person who asked the question says they have “…the will to make it happen.”

If that’s true, then nothing will stop you and all is available for you.

Actively follow your dream.

That’s “The Only Secret” to success.

Ao Akua,


PS — There’s no “one method” to wealth attraction, either, but discover what can work for you at my November event in Austin, Texas. Click the image below for details –

Click cover for details on event

Click cover for details on event

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Member BBB 2003 - 2013


  1. August 27, 2013 at 3:52 pm

    So true! 🙂 Thank you for sharing. Aloha

  2. Kjell Tellefsen-Reply
    August 27, 2013 at 5:10 pm

    Hi Joe,
    I read the blog, and I think it is very, very defensive answer to this persons question. Because this is the most common answer for all the people that want a change in life and want to reach their goals and dreams.
    I have studied self help material for almost 8 years now, read hundreds of books, also bought and studied many of your book, programs and even the coaching program. A program which gave me very, very little outcome.
    My goal is to help people like that one you answered here. Help him and thousands of people to get what they want, and I KNOW for sure that if I answered anyone like this, I would be a total failure.
    To help people understand what it takes to get the life they want, you first have to understand the laws in the univers, with The Law of Attraction as the most important law of them all. This is basic and very easy to teach when you understand it.
    Dear Joe Vitale, I know for sure that you have used Tha Law of Attraction to be that successful person you are, but my big question is: CAN YOU EXPLAIN IT FOR OTHERS? What was your first steps out of poverty when you where homeless in Dallas? What did you first read and understood was important for your progress? You see, the first steps, that is what is important for people that begin on their journey to a better life. Not how to expand from 1 million to 2 million dollars or how to drive good business better.
    I am very grateful to understand this, and I know for sure that there are millions of people out there starving for the right knowledge. I think you are very clever, good and I have learned very much of listeniing hundreds on hundreds of times to your products. Everything we read, listen to and study on give us knowledge to further growth. Nevertheless the most important thing to teach the people who want something more is to teach them the transformation from veal to cow, from homeless to your first job, from your old car to your first new car, from the bad relationship to the good relationship. And all this we can teach by telling our experience and how to apply The Law of Attraction.
    I hope I have given you some inspiration to help more people, because the more people we help to a better life, the better our world beco me. You surely have given me the inspiration to help this person on the blog and thousands more with this simple but very important case. I wish you All the best.
    Kjell Tellefsen
    Best selling Author, Life success coach and Inspirator

    • August 27, 2013 at 5:28 pm

      Hi Kjell. My answer to “do everything” is exactly what I have done and still do. As for an explanation of Law of Attraction, see my books, in particular The Attractor Factor. If you want an explanation, for free, then poke around this website, or read my free books, such as or Again, those are complete, informative, and yours free. All the best.

  3. Kjell Tellefsen-Reply
    August 27, 2013 at 6:04 pm

    Hi Joe,
    Of course I have read your and listen to your book Attract money now numerous times. The case is that the 5 step or 7 step formula doesn’t explain The Law of Attraction. The 5 or 7 step formula can help some to success like Napoleon Hill’s book Think and Grow Rich as I have read 100 times +. But they are few. You see: You can’t turn a bad feeling 180 degree. It defies thye law.
    One of the best books in the marked: The Law of Attraction by Michael Losier explain it very good besides Abraham Hicks. You can’t have a low vibration and suddenly move to a much higher vibration. You have to take small steps in the right direction.
    I know that when we understand The Law of Attraction and teach it to the people, people will succeed, by Law.

    • August 28, 2013 at 7:04 am

      Kjell, with all respect, you seem to have a misunderstanding. You can indeed move from a low vibration to a high vibration, and in seconds. And yes, you can turn a bad feeling 180 degrees.

      • Kjell-Reply
        September 3, 2013 at 4:57 pm

        Hi Joe,
        With all respect, I know I am right. It is misleading people to tell them just think them self to a high vibration. Our mind doesn’t work like that. If you say something in words that have a much higher vibration, but you, in your subconscious mind – your paradigm is staying in a low vibration, it is impossible for you to jump up all that levels of vibrations in an instant. It is like jumping 100 feet right up in the ear. The Law of Vibration says that what is like to itself is drawn. A low vibration is NOT drawn to a very high vibration. If you are in a low vibration only what is on that vibration area you will attract. Your job is to work step by step to a higher vibration, not pretend that you have to jump 100 feet. This is very elementary and important to understand. You have to take step by step up the levels of vibration. You can think high vibration in your conscious mind, but the conscious mind is not the driver of the human system. The Subconcious mind, the paradigm, where the feeling is, runs everything in our life and you have to convince it by small degrees change over time to get a higher vibration that give us what we want.
        So there IS a very good technique to assure you get successful. It is to collect the data you experience during the day. Focus on what was good, and turn the things you didn’t like to something you feel better with or let it be. The goal you have, you must not be so specific that you get overwhelmed and doubtful about, something that happend if you turn it 180 degrees. You set the goal in a way you feel better with, it’s maybe a turn of 25 or 50 degree. Remember that the most important is to feel good. What we think and feel in our subconscious mind, we attract.
        My only recomendation for us that want to help people is to teach the laws properly, even for the novice or the master, and after soon 10000 hours of studying the subject I consider myself as very good in the field, specially The Law of Attraction that is my all time consuming subject.
        Thank You.

  4. Rommel-Reply
    August 27, 2013 at 7:57 pm

    I think what Joe explained was right. There is no one technique (do this and I assure you) to be successful. There are many approaches as there many “gurus” out there. Joe’s products are just one of the many in this world. Yes, you can try them all, but be guided by – “Follow you dream”.
    If I get it right, Kjell is suggesting that you come up with something for beginners, another for intermediate, another for advance and another of for experts. A break it to me gently approach.
    I’m not an expert and consider myself a beginner trying them all.
    Just my two cents. Best regards.

    • August 28, 2013 at 7:02 am

      Hi Rommel. Thank you for your kind words. I think beginners should read The Attractor Factor. Intermediates should read Instant Manifestation. And those ready for advanced material should read The Awakening Course. Anyone having read all of that, should get ready for the next book, At Zero.

  5. August 28, 2013 at 6:51 am

    Aloha, Joe! You are always saying and writing the right things! Thank you!

  6. eli-Reply
    September 29, 2013 at 8:01 pm

    dear sir.
    I have a question similar to that post the gentleman above, since I made some time visualization exercises and in the same way as you explained in the text above: “there is only one way of doing things”, I have made several efforts to attract a few things I managed to attract some things I needed (from a book to an entry to a concert), however when I try to attract money, make my respective visualization and … I have nightmares.
    I do not know why. Content are varied and so scared that I stopped viewing money and focused on other things (eg to achieve a Zen garden calm). Whenever I want to see something important appear nightmares (and not necessarily the content of my visualization)
    I changed strategies (several times) and …. I still have nightmares.
    do not be angry with me, but I think there’s something in my views, my brain or my actions I’m doing wrong. What do you think?
    thank you very much
    pd. sorry my grammar or redaction. English is not my native language

    • October 1, 2013 at 1:14 pm

      Hi Eli. I don’t know for sure. You might want to talk to someone about it. Sending love.

  7. October 21, 2013 at 11:02 pm

    @ Joe
    Exactly! No 2 people learn quite the same way, and as such, there is rarely only 1 way to learn anything.

    Life is a lot like concept art. For concept art, you have to know a little bit of every single thing that exists in this world so that you are able to accurately recreate it. Even if you’re only focusing on one subset, say characters, you still have to know anatomy, fashion, various time periods, hair styling, makeup, posing, cloth dynamics, etc. The list goes on and on!

    There are a million materials out there to learn to do any 1 thing, and they each cover a different angle slightly better than the others. Find them, use them, and learn the way that you learn best! 😀

    @ Eli
    I’ve been having nightmares just about every night for as long as I can remember, and to be honest, I’m a much happier person for it. It makes me appreciate life and being awake and active more, and allows all of my negativity and fear to filter out through my dreams so that it doesn’t hinder me in day-to-day life.

    But, if it really bothers you, think of it this way. Maybe you weren’t meant to have a lot of money. Maybe that’s your subconscious telling you that “money” isn’t what’s going to make you happy. Maybe instead, think of things that you can do that require money. For example, opening a charity or helping spruce up your local neighborhood. Or, you could be like my cousin, and never get money at all, but get TONS of goods and services in exchange for work. She runs a bed and breakfast in Hawaii, always has customers for her accounting business, is a certified skydiver, AND has top-of-the-line surfing gear, but has never had so much as a dime to her name. XD hahahaha

    Anyway, the point is that money isn’t the only way to be happy. Try attracting something more fulfilling instead, something that can help others, and the money will come on its own. ^_^

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