Dr. Joe Vitale’s Blog

 Back in 1992 I released a book that caused a change in consciousness in those who read it.

It talked about love in business.

It talked about the lost secrets to success.

It talked about a forgotten genius who taught people the value of sincerity, of caring, of integrity.

It promised to increase sales in any business by a whopping 40% or more.

One man so loved the book that he bought 19,500 copies of it.

Another man left a copy in a hotel room with a note saying, “Read it and leave it for the next person.”

A car full of sales people heard me on a radio show discussing the book while they were headed out of town to a meeting. They turned around and came to my book signing that night and bought enough copies for everyone in their company.

One publisher reprinted the book more than nine times.

Success magazine featured the book.

Numerous people bought the book in bulk and gave copies to customers, clients, and their staff.

Recently I dusted off that old book, updated it with examples and rare old ads, new chapters, new resources, and released it as a new hardcover book.

I also added new material, including a fresh chapter on the world’s first Spiritual Marketer.

I also added a section analyzing one of the greatest sales letters in history, to uncover what made it work.

I also added rare ads designed to stop war (they never ran).

The code name for the book is “7LS”.

That stands for The Seven Lost Secrets of Success.

You can now find this new expanded hardcover edition on Amazon, or at your favorite local book store.

See http://snipurl.com/lostsecrets

I’m still in love with this book and the man in it once called “the messiah of business.”

I spent two years of my life researching it back when I was just starting the upward climb of my career.

I still love the “modern philosopher of millions” and his methods for success.

His name was Bruce Barton, and he cofounded one of the largest advertising agencies in the world, BBDO.

He was also a bestselling author of inspirational business books, a politician, and a celebrity in the business world.

He encouraged people to go for their dreams, to challenge themselves, to stay true to their heart in business and in life.

His most famous book, The Man Nobody Knows (1925), depicted Jesus Christ as a successful salesman, advertiser, and publicist; a role model for the modern business person.

Barton wrote numerous legendary advertisements, including the one above for the Alexander Hamilton Institute. I’ve collected several of his ads for my book on him.

He once wrote –

“One never knows, when he enters an elevator or tears open an envelope or picks up the telephone, what new trick of fortune may be about to be played. Every day is a new series of adventures; around the next corner may lie the event that will change a whole career.”

– Bruce Barton, 1928 http://snipurl.com/lostsecrets

Part advertising how-to and part inspirational success guide, The Seven Lost Secrets of Success is a practical resource packed with wisdom you can use today to reach your biggest career and personal goals.

Now completely updated to include new and rare material  – including a 1925 sales letter that drew an astounding 100 percent response (and an in-depth analysis of why it worked) – and including rare old ads by the forgotten genius himself (including his amazing ads to stop war, which never ran) – this book is the ultimate tool for promoting yourself or your business in foolproof ways that work in any decade.

It even includes a special new chapter on the world’s first spiritual marketer (not Barton and not me).

You’ll love The Seven Lost Secrets of Success.

It will teach you about writing, marketing, advertising, writing copy, telling riveting stories, and more — all while you learn about a highly ethical man from another era.

Get it for yourself, and for your associates.

Get it for your family and friends.

Get it to help the world.

The message, and the man it reveals, are timely and needed today.

Ao Akua,

Joe
www.mrfire.com

PS —  In many ways, this book was my introduction to “spiritual marketing.” You’ll feel love as you read it. Many say it is their favorite early book of mine. Get it at http://snipurl.com/lostsecrets or at any good local book store. Thank you.

 Last April 15th I ordered a limited edition carbon-fiber travel guitar called a Blackbird.

Only fifty of these babies were being made.

Mine arrived today.

Mine is number seven of the fifty.

It took over six months to get here.

As you can tell by the look on my face, I’m pretty pleased with my little Blackbird guitar.

Why aren’t I upset that it took six months to be made?

After all, when I was at the Panoz Auto place last June, I saw how carbon-fiber products are made.

It doesn’t take six months.

The reason I wasn’t upset is that Joe Luttwak, chief musical officer for Blackbird guitars, stayed in constant contact with me.

He sent me emails letting me know what was happening and why.

This constant contact comforted me.

I patiently awaited the arrival of my Blackbird.

And it landed today.

And oh, can it sing!

Ao Akua,

Joe
www.mrfire.com

PS — See my original post about the Blackbird guitar at http://blog.mrfire.com/uncategorized/sing-blackbird-sing/ 

PPS – The T-shirt I’m wearing in the above picture is not of Mickey Mouse. What looks like large mouse ears are heavy weights on a bending barbell. The shirt says “One More Rep.” When I work-out, it’s my motto.

Riveting.

That’s the only word to describe the book I couldn’t stop reading on the flight back from Chicago.

Riveting.

I was tired from spending almost a week recording my new audioprogram for Nightingale-Conant.*

I wanted to sleep.

I needed to sleep.

But I couldn’t put the book down.

All NLP people, hypnotic writing disciples, negotiators and persuasionists, sales people and marketers need to write this title down:

Influencer: The Power to Change Anything.

It’s by the same team who wrote Crucial Conversations (which I haven’t read yet): Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan and Al Switzier.

I’m not sure how five authors write one book, but this one is well-written, packed with stories, case studies, tips and insights that are enriching my understanding of personal change and stretching my mind in entirely new directions.

Logic and verbal persuasion are out, as well as old school intervention tactics and other aggressive approaches to change.

They rarely work, anyway.

And never for the most persistent and overwhelming problems.

The authors make the powerful (and persuasive) case that if you want to change the most troublesome problems in yourself or anyone else, you need to study the change agents who have done the impossible, people like —

* Dr. Mimi Silbert, who created a way to change thieves, prostitutes, murderers and gang members into college educated citizens who work regular, respected jobs — and without therapists, staff, funding, grants, or guards.

* Miguel Sabido, a TV producer in Mexico who creates life changing soap operas that have helped millions — including one show that caused over a quarter million viewers to flood the streets looking for a booklet on how to cure illiteracy.

* Dr. Wiwat, who helped stop the spread of HIV/AIDS in Thailand by getting all the sex workers to practice safe sex.

* Garth Japhet, who helped stop wife beatings and other violence against women in South Africa.

* Muhammad Yumus, Nobel Prize winner, founder of Grameen Bank, who helps women in poverty in India with microcredit loans to put them into business – to date helping over 100 million people, and with a 98 percent success rate.

* And Albert Bandura, the modern psychologist, a genius, who invented self-efficacy (the unbending belief that you can do something), who all modern influence masters and change agents study when they want to know how to change the “impossible.”

I’m reading Influencer to learn new ways to influence myself. (There’s always something to improve.) I’m also reading it to understand how to change others for the highest good of all concerned.

This is a powerful, inspiring, important book. It’s aimed at changing groups or organizations (even countries), but the applications are personal as well as professional.

If you want to change something in yourself or another and have been hitting a wall, Influencer may be the door to freedom.

Their approach involves research, behavior study, and a multiple of methods that are weaved into a strategy where the desired change is virtually inevitable.

Creating a change strategy based on the authors’ methods will take time, but the ending result could be amazing.

See www.vitalsmarts.com for information on it and other books by the authors.

Highly recommended.

Ao Akua,

Joe
www.mrfire.com

PS –  Have I mentioned I think the book is riveting?

* My previous program with Nightingale-Conant is The Power of Outrageous Marketing. My new program is called The Missing Secret and will explain the Law of Attraction in a practical way. It will be released on November 12th. Mark your calendar. 🙂

You can see a brief video clip on youtube of me answering questions about marketing and Zero Limits and writing and publicity and a whole lot more from a wired audience at http://youtube.com/watch?v=zaoEhWRM-UE  It’s an excerpt from the DVD explained at www.patobryan.com/revelation.htm Go see.

 One of the guardian angels in my life is Peter Wink.

If you’ve been following my career, you know he is the reason I ended up with my first Nightingale-Conant audioprogram some ten years ago.

Peter believed in me before anyone else, and worked for an entire year to make me a Nightingale-Conant author.

I’ve often told the story of how he put my picture in every office at N-C, including the mens and womens bathrooms, and also on top of the company Christmas tree.

He wanted people to know who I was. He eventually sold me to the company, and my program, The Power of Outrageous Marketing, remains a top bestseller for N-C even today.

Peter and his beautiful wife Stephanie have been entertaining us a lot this week here in Chicago. They are loving, positive, supportive people.

Peter still believes in me and wants to see my career go even higher and reach even more people. I tell you, we all need coaches and supporters like this. It’s a key to success.

Peter’s website is www.peterwink.com He’s got a terrific book on negotiating you should get, too.

Ao Akua,

Joe
www.mrfire.com

PS – I finished recording my new audioprogram for Nightingale-Conant this morning. It will be ready for review on November 12. Stay tuned.