Tag: law of abundance


Fitness Model Jennifer Nicole Lee's Law of Attraction Secret

International fitness model Jennifer Nicole Lee sent me this photograph of her wearing one of my limited edition T-shirts for my new book, Attract Money Now:


Jennifer was a Phantom Rider last January, when ABC News filmed our entire Rolls-Royce Phantom Mastermind together. That’s when I met her for the first time.

I already knew who she was from her famous infomercial for the Ab Circle Pro, from all the magazine covers she’s posed for (300), from her weight loss success story (which Oprah reported on) and from her book (which I wrote the foreword to).

But nothing prepared me for the experience of meeting Jennifer herself.

She’s beautiful, yes, but also upbeat, optimistic, positive thinking, charismatic, funny, likable, lovable, smart, persistent and oh so much more.

Yes, I liked her.

But there’s more to her than the obvious.

My driver that night said if Jennifer isn’t my #1 groupie, she’s at least my #1 fan.

jennifer nicole lee and joe

She not only arrived with luggage full of my books that she wanted me to sign, but she also showed me her ipod and how it was loaded with all of my audio books. She often works out listening to The Attractor Factor.

But her ipod also had everything by me, from the iTunes self-help hit The Solution to my bestselling CD and DVD course on using the Law of Attraction to attract money, The Secret to Attracting Money.

As the evening went on, she would quote my own teachings back to me, such as “The more money you spend, the more money you receive.”

It’s clear that Jennifer is successful because she feeds her mind with success thoughts, stays positive, and takes action.

Every morning she and her assistant get in the car and drive around Florida, masterminding, brainstorming, and dreaming big.

She also read my latest book, Attract Money Now and said:

“This page-turner reveals the real secrets to attracting money! I love it!”

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I confess that when Jennifer booked her evening with me for the Phantom Rider experience, I wasn’t sure how I could help her. After all, she’s already successful. And she’d already read all my books and listened to all my programs.

What was left?

But she later told me — as well as ABC News — that she got her money’s worth within the first 15 minutes of our conversation. We generated new ideas and came up with money-making plans she hadn’t thought of before. She loved it.

And the end of the evening, Jennifer gave me a million-dollar smile and said, “And the best part of tonight is you didn’t ask for a percentage for your ideas!”

You (and I) can learn from the secret of Jennifer Nicole Lee.

Focus on what you want, surround yourself with positive people and positive thought, and take action.

As Jennifer ends all her emails, what’s left is to just “Believe!”

Ao Akua,


PS – You can learn all about Jennifer Nicole Lee at her website and you can still read my latest book, Attract Money Now, online for free by clicking on the below banner. Enjoy and remember — Believe!

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How to Treat People

A reader watched my DVD, Humbug, and emailed me this question:

“Was there one point in your life that was the turn around? I often ask people who’ve obviously hitched themselves to a Saturn 5 rocket the same question.”

I get that question a lot.

I’ve been thinking about it long and hard.

I know that taking on the attitude that anything is possible is part of the answer.  So is knowing the Law of Attraction and the idea that getting clear leads to preferred results.  So is always saying yes to life. And so is the idea of being ruthlessly honest about your desires.

But those are mindsets I’ve developed over time. They don’t answer the question about the single event that changed my life.

The thing is, there’s no “one point” where everything shifted for me. It was more a series of defining moments, some more memorable than others. For example:

Landing the book deal to write The AMA Complete Guide to Small Business Advertising for the American Marketing Association back in 1993, was a marker for me. I wasn’t paid much money (almost none) but it was my first book deal with a traditional publisher and the project made me feel accomplished and important. It also got me more clients and more speaking engagements. (I still love the book and use it myself, though sadly it’s now out of print. Some of it ended up in my book, Hypnotic Writing .)

Recording my program, The Power of Outrageous Marketing for Nightingale-Conant in 1997, was another turning point for me, one I had longed to have for over ten years. People who knew that company and their wonderful products began to treat me like I was a deity in the marketing world. That also influenced my own sense of value. (That’s also when I raised my fees. ) The program still sells like crazy today, and I’m still very proud of it. (One of my favorite sections is where I stage an interview with the great circus showman and master marketer, P.T. Barnum.)

Certain people helped me step up to a new level, as well.

Paul Hartunian changed my life. This publicity genius who once sold the Brooklyn Bridge as a PR stunt and got on Johnny Carson for it, once spent three hours over dinner in Houston telling me how to change my business. I took notes. I acted. Paul’s giving was a defining moment in my career. I’ll never forget him. He’s one of my heros.

Mandy Evans has been a “miracles coach” in my life for more than twenty years. This wonderful author of such books as Travelling Free has always been only a phone call away. Whenever I feel stuck and ready for the next level, I call her. I love her. She helps me get clear .

Bob Proctor — a living legend in the self-help movement — changed my life when he politely nudged me to publish the little book I was fearful about releasing, Spiritual Marketing. That book became an Amazon bestseller twice, got me into The New York Times, and led to my rewriting it and seeing J. Wiley publish it as the now long running classic, The Attractor Factor. And of course that book got me into the movie The Secret, which led to my being on Larry King, eXtra TV, CNN, CNBC, ABC, Time, Newsweek and…well, you get the idea.

Obviously, there’s no one event that transformed me.

If you want to know more, I’ve written about my journey through life in such books as Adventures Within.  It reveals other defining moments and the people who triggered them for me.


I really wish there was a simple answer to the question of what was my turning point moment, so we could both learn from it. But what may be better is to assume every moment is your turn around one, and act from that perspective. Life would then take on a glow .

Backed into a corner, and forced to say something was the one thing that changed my career, I’d give credit to the Internet.

I began as an Internet skeptic in the early 1990s. I didn’t believe all the hype about gold in cyberspace.

I was wrong.

I later wrote one of the first books about online marketing (CyberWriting).

And later, when Mark Joyner urged me to let him release my first e-book (Hypnotic Writing ), I began to taste fame and fortune.

So I have to give credit to being active online as a turning point in my career. (Note I said active online. I was and am busy creating and promoting products, not waiting for the world to come to my door.) The Internet let me take what I was doing locally and distribute it to the world.

But, as you can see, it was one of many defining moments.

Maybe the best way to wrap this up is with the following story:

I’m hearing from people from my past who saw the movie The Secret and then searched for me online. When they get to my main site , they write me and ask something like, “Are you the same Joe Vitale I worked with thirty years ago?”

One gent did that a while back. Turns out we had worked at Exxon together long, long ago.

He saw me on Larry King and couldn’t believe my level of success. He wrote to me saying, “I wish I had known what a gem I was hanging around back then.”

I thought, what if each of us treated each other like we were gems already — just unrecognized and maybe unpolished.

Wouldn’t that single change of perspective make every moment of our lives a turning point?

As Goethe wrote, “Treat people as if they were what they ought to be, and you help them become what they are capable of being.”

Ao Akua ,



PS — A way to get a turning point moment for yourself is through Miracles Coaching. I believe that trained mentors can help you leap to the next level, and I still employ them for myself today. Expect miracles. And remember, every moment counts.

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About Miracles Coaching

You can can get a quick, brief overview of Miracles Coaching by watching the below clip. Enjoy.

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How to Let Go

I received this email and liked it so much I asked permission to share it with you. It helps answer how to use the law of attraction to get what you want while still finding a way to let go and be detached of the outcome. Note: The program he refers to in his email is my audioprogram called The Missing Secret.

Dear Mr Vitale,
I recently had the good fortune to purchase to a selection of your material including “The Secret” and “The Missing Secret” and I have recently ordered some more of your material that I am looking forward to receiving any day now.
The reason for my email is with regard to something you said in “The Missing Secret” ‘How To Let Go’.  What you stated is contrary to what 99% of authors usually say about manifesting what we want.  ie; to focus all of our attention on what we want.
The reason for my email is because I have discovered that I can inadvertently manifest things into my life within a few days “IF” I dismiss the thought just as quickly as it entered my head and you are the first person EVER who has touched upon the phenomena in the Missing Secret.
I couldn’t believe my ears when I heard you describe this because I have NEVER been able to manifest anything into my life by dwelling on it for any length of time, despite what the books may tell us to do.  In fact, if a “stray thought” enters my head about a friend or a loved one becoming ill or dying, I find I MUST dwell on them and that thought to be sure that “My Thought” won’t manifest itself.
I realise that this must sound crazy, but I felt I needed to tell you as you are the first person I have ever heard describe the phenomena I experience.  Perhaps there are different ways of manifesting things into our lives.  My way is like a thought on superfast broadband and usually manifests itself within three days.
These thoughts usually occur whilst I am driving and concentrating on the road.  Within a split second a stray thought can enter my head and just as quickly I can dismiss it and forget about it.  Once I have forgotten about it it always occurs a few days later.  And, the funny thing is, that even though that thought lasted only a split second I can always recall exactly where I was when that thought entered my head!  I can’t explain the fact that I can “remember” where I was when I “forgot” a split second thought but I can always recall exactly where I was when that thought entered my head!!!
A few examples I can cite are:
1.  A couple of years ago my business and myself were struggling with life and I was bored and wanted some excitement in my life.  A split second thought entered my head (whilst I was driving) of being caught up in a robbery and saving the day.  Three days later, I was caught up in an armed robbery in my local Post Office.  No one was hurt and no one was ever caught for the robbery.
2.  A relative of mine has a flash expensive Range Rover Sport and uses it for work but won’t use it to help anyone else out.  At a recent family party he and his wife and their 3 children arrived squashed in his wife’s small car so that he could have a drink.  At the end of the evening as we were all leaving and as I watched him get into his wife’s car, I said to myself, “I hope your car gets written off.”  I said it and forgot it and three days later the brakes on a brand new van careered down a hill into the side of my relative’s Range Rover Sport.  It was a right off!  Luckily for me, no one was hurt but the Police did say if he hadn’t been driving his car he would have been dead!
3.  Since hearing you mention this phenomena I have begun to try and monitor my thoughts.  Obviously this is incredibly hard because if I think of winning the lottery for instance I can’t help myself from dwelling on the thought and almost immediately, I have sabotaged myself!  So, I tried to think of something obscure that I was not bothered about. “A blue Lego brick.”  This was something that I was able to dismiss and forget.  Four days later, one of my twin 8 year old daughters asked me to read her a bedtime story from a book she had been given at Christmas.  “Judy Moody – was in a mood. Not a good mood. A bad mood.” by Megan McDonald.  Page 40-41…I read, “The three of them studied the ground as they walked.  Judy found five pink pebbles and a Bazooka Joe comic with a fortune that read: MONEY IS COMING YOUR WAY.  Rocky found a blue lego and a stone with a hole in the middle – a lucky stone!”  I was dumb struck!

4.  I tried an equally obscure thought: This time it was a turtle.  A few days later whilst working at my desk, I glanced down at the clear plastic water bottle I had on my desk and the base of the bottle resembled a turtle with its head and legs all stuck out.  I realised that I needed to be more specific about what I thought about.
I have not taken this any further but I have found myself devouring books at an incredible rate since the beginning of the year after reading the Master Key and watching the Secret and listening to your Missing Secret.  I am now consuming books in days where once it would have taken me weeks to read through them.
I realise that I am only accepting or receiving thoughts rather than instigating them.  I have often been able to think of a TV programme or a film only to discover a few days later that it would be on TV.
Obviously, the TV schedules are planned weeks or months in advance, so I must have picked up on a vibration about these programmes from someone at the TV station… I guess!
I don’t believe that all of this is coincidence because in 1984 I accidentally tapped into this phenomena after splitting up with long time girlfriend.
Christmas Eve 1984 I sat down to watch on TV for the first time, “It’s a Wonderful Life.”  At the end of the film Jimmy Stewart’s character stands on the bridge and pleads to God, “Please God, let me live again.”  It was the most moving film I had ever watched.  I went to my bedroom and prayed with tears in my eyes and pain in my heart, just like Jimmy Stewart did.  Probably because of my sadness due to the breakup with my girlfriend (heightened emotion) my prayers were answered.  I began writing.  I was a graphic designer not a writer.
I had no desire or plan to write, I just began writing, and seven days later I had written a book called “THE QUIET QUEST FOR SUCCESS.”  Every word came to me one after the other.  Quotations I used came to me from books I had never even read but I knew exactly where to find them.  I felt as though the book was being dictated to me.
My book was well received by family and friends who insisted that I get it published.  I felt uneasy about this because I was not a success, I was far from a success.  I was a lowly paid graphic designer.  How could I tell people how to become a success when I wasn’t one myself.  However, I did send my manuscript to a few publishers and it was politely rejected by them all.  The book sat on a shelf in my bedroom and then ended up in a box and remained in the loft of my house when I moved here in 1987.
In 1986 I met my wife.  She took me to visit a village in the Peak District National Park here in the UK called Eyam.  Eyam is famous in the UK as the plague village because in the 1600s the local vicar isolated the village to stop the plague from spreading.  Whilst we were walking around the village with the old church, the village sign and ‘ye olde stocks’ I thought to myself, “I would love to live in a village like this” and dismissed the thought.
I lived in the heart of the steel city of Sheffield and I didn’t venture very far outside the city.  At night from my bedroom I could hear the trains running by and the boom boom of the forge hammers at the steel works, so this village was magical to me.
The following day, I cycled to one of my sisters’ homes.  When I got there a friend of hers (whom I had never heard of or met before) was visiting.  My sister had told her that my girlfriend and I were looking for a house and her friend said to me.  “We are selling our home, why don’t you come and have a look.”  They were selling it for £32,000 which in 1986 was way beyond our means, so I politely said I would get the details from their estate agent, but deep down I had no intention of doing so.
A few days later my sister’s friend phoned me and asked me if I was coming to look at her house.  I said I would get back to her once I had spoken to my girlfriend.  That week I went and got the sale details and discovered it was in a place outside Sheffield called Harthill.  I had lived in Sheffield all of my life and I had never heard of Harthill.  I looked for it on a map and it seemed miles away, the other side of the motorway.  To someone like myself who didn’t venture too far outside the city the other side of the motorway was like visiting another country!
We arranged to view the house and it was located in a pretty village, with an old church, a village sign etc., everything I had wished for in that split second whilst visiting the village of Eyam!  They sold us the house at the reduced rate of £29,950 and we have lived here for the last 23 years.  It is a quaint English village.
Over the years I had often thought about my book and digging it out and rewriting it or at least getting it on to the computer.  Although I had looked for it over the years, I had never been able to find it.  In October 2009, I purchased and read the Master Key and within a week of finishing reading it I found my manuscript 25 years after first writing it in a box only 12 inches from the loft opening!  I had never noticed it before now.
After I had written “THE QUIET QUEST FOR SUCCESS” I sat down on the floor of my bedroom with my head in my hands and prayed. Opposite my desk I had a large old TV.  As I raised my head, I noticed a reflection on the TV screen of a person sat at my desk with their arms outstretched.  It looked like the popular images we see of Jesus.  I immediately looked across at my desk to see no one sitting there, and when I looked back at the TV screen the reflection had also disappeared.  I can’t explain it and it is not something that I have mentioned outside of my family before.  It was uncanny.
5.  In 1985 I heard a song on the radio called “You’ll never find another love like mine.”  I didn’t know who sang it back then but I felt this was the ideal song to send to the girlfriend who had recently dumped me.  One day whilst on my lunch break, I came across an old record store that sold second hand records.  I had never seen the store before and I had never been in the building before, but that day, I walked into that store with the desire to find that record.  I walked straight in, walked to the back of the store flicked through the records and the first record I came across was; “You’ll never find another love like mine” by Lou Rawls.  I kept the record.
Between 1990 when I married my wife and now, life has been difficult with redundancy etc.  I have worked for myself for many years now (mainly as a writer) but I have never made any real money.  My wife and I were unable to have children of our own.  We tried IVF but it never worked for us, so in 2002 we chose to adopt and we adopted twin girls and they are everything and more to us.   Boy, do they put life into perspective!
However, before they came, I had turned my back on God (I was brought up a Catholic), my friends and my family and I suffered accordingly for it… I am only beginning to realise that now.  It has taken me 25 years to learn that lesson!   However, I now feel like I am being given another opportunity, so when I heard you describe “How To Let Go” I had an overwhelming urge to contact you.  I don’t know why I had to contact you but I am beginning to realise that I should no longer question what I am told to do, when I am told to do it.
Thank you for reading this far and for giving me hope and understanding…at last!
With grateful thanks!
Paul Rowland.
Genealogist, Researcher,

British-India Historian,
Writer & Publisher,
Editor, The Indiaman Magazine

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Attracting ABC News

Last Thursday ABC News sent journalist Dan Harris to my home to interview me about everything from the movie The Secret to the Law of Attraction to James Ray to the entire self-help movement. Along the way we took a ride in my Rolls-Royce Phantom and talked about masterminding, attracting money now, and more. It was quite “the day.”

This was ABC News’ second visit. They were here in January to film the entire Rolls-Royce Phantom Mastermind with fitness celebrity Jennifer Nicole Lee.

Being filmed in a Rolls-Royce with a gorgeous fitness model at your side is a lot different than being interviewed by a sharp mainstream TV news reporter. TV journalists can be pushy and confrontational, and you never know what they’ll ask, all while a video camera is recording your every word and expression. These interviews are often called “firing lines” for a good reason.

Dan Harris is an exception. Oh, he asked the tough questions and he kept firing questions at me, but I could see he’s a caring man with a sincere curiosity about life and people. And I had of course Googled him before he arrived and knew he is passionate about indy music as well as journalism. I saw that he is an exceptional man with an amazing ability to ask questions under pressure. I liked him. Still do.


Still, most of his questions came from a basic belief that money is bad. “You actually charge $5,000 for your Rolls-Royce Mastermind?” Yes, and I’ll be raising the price in March. “You sleep at night selling self-help books?” Of course. I’m helping people and offering solutions to their woes. “You help people to attract millions of dollars?” Actually, I help them to attract money now. “You’re OK marketing all the time?” I’m not marketing, I’m offering.

And so it went. It occurred to me later that I should have asked if ABC News charged their advertisers, and if they slept well knowing they were selling questionable drugs (with side effects such as possible death), etc. I also wondered if the interviewer got paid for sitting around and asking me questions. And doesn’t ABC News promote/market their upcoming TV shows all day long?

It’s so easy to be a critic.

The interview was from a Stage One perspective, as explained in The Awakening Course. It was all about “Who’s the victim?” and “Who’s to blame?” The other three stages of awakening, and certainly Zero Limits, could never be understood on this first level, where the interview took place.

The ABC News TV show will air in May, if not sooner. It’ll be an hour long special on positive thinking. They’ll have people against it (believe it or not) and they’ll have people for it (like me). They’re also interviewing Rev. Michael Beckwidth and Bob Proctor. On the nay side, they’ll talk with Bright-Sided author Barbara Ehremreich and Sham! author Steve Salerno.

You and I will have to wait to see how ABC edits the show. Meanwhile, I wanted to mention a brief moment Dan Harris and I had after the interview in my office.

Since Dan is deep into music (he’s also a drummer), I told him about my Alien Guitar. He asked to see some of the videos Nerissa and I created where I reveal the alien guitar to the person on camera but not to the camera/viewer. He laughed as he watched one of the clips. I offered to show the alien guitar to him while we filmed the moment but he said it might look like he was promoting it.

I then told him that my master strategy was to get a buzz going and then go on David Letterman to show and play the Alien Guitar. I told him I wanted to wait and get people really talking first.

“I wouldn’t wait,” Dan said. “I’d contact Letterman right now.”

“You would?”

“Sure. His show needs so much content that they’ll latch onto this right away.”

I paused as I considered his advice. Then something dawned on me.

I looked at Dan and said, “You know what you just did with me?”

Dan looked at me and asked, “Encourage you?”

“Yep. That’s what we do in the self-help movement.”

Dan nodded, letting it seep in.

“We listen for the latent desire already in a person and then encourage them to take action to make it real,” I explained. “Just like you did with me.”

I wish that moment had been filmed. It demonstrated what self-help and coaching is really all about.

Again, we won’t know what the entire ABC News show will be like until they edit it and air it in May. (Nerissa filmed the entire interview on her flip cam, so we can match their editing with what was actually recorded.) I think the show will be great. After all, I’m thinking positive.

As for now, I’m grateful to have met Dan Harris and attracted ABC News here. It could mean an appearance on David Letterman, with my alien guitar, will happen soon.

Ao Akua,


PS — Learn all about self-help, Law of Attraction, The Secret and much more in my Miracles Coaching program. Just click right here.

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