As I go through the exhausting process of reconstructing and reorganizing my office, I sometimes stop and flip through a book I haven’t read yet, or one I read long ago and want to revisit. Often I get lost in the reading for a few minutes in a rush of excitement. That just happened and I want to share the moment with you.
I was reading The Translucent Revolution: How People Just Like You are Waking Up and Changing the World by Arjuna Ardagh. This is a huge (almost 500 pages) and inspiring collection of true stores of people transforming the world by following their inner calling. Chapters cover everything from parenting to education to health to business to religion to art to your own self identity.
I loved reading how Odwalla Juice, a bottled health drink I used to drink when I lived in Austin, began. In 1980 Greg Steltenpohl and two friends started the business as a way to pay for college. They squeezed their first crate of fruit out of a back yard shed with a $200 juicer. They delivered fresh juice to restaurants in their Volkswagen van.
By 2000 they sold the company to Coca-Cola.
Today Steltenpohl co-founded an environmentally friendly credit card, called The Interra Card.
I’ve said it again and again: Money isn’t separate from spirit. The material and the spiritual are two sides of the same coin. In order to live your fullest and help the world at the same time, you need to come from the inside first. Money follows those who express spirit first.
That’s Beyond Marketing.
And that’s how you attract money.
Read The Translucent Revolution to get inspired.
Read The Attractor Factor to keep the fires burning bright.
PS – Or see www.MoneyBeyondBelief.com to discover how to attract money by knocking on your own door. (Go see already.)
I twisted Pete Siegel’s arm (not easy) to get you a discount on all of his programs (see previous post).
Go here to learn more —http://www.incrediblechange.com/OrderPage2.htm
I’m sure he’ll change his mind at any moment, so if you want “Think and Grow Big” or his confidence course, golf course, diet course, or any of his other mind-body hypnosis programs, all at a nice discount, you better hop to it.
I’m sure this would be a nice gift to yourself, or to someone you know.
I’ve been using hypnosis since I was 16 years old, which means for over 35 years now.
(Thirty-five years? Now I feel old. Pardon me while I get depressed for a sec…..Okay. I’m back now.)
Hypnosis can create miracles. There’s even an old book by Charles Tebbetts called Miracles on Demand, which is rare and very expensive if you can find it. It explains how hypnosis can help you achieve virtually anything you want almost instantly, using the radical short-term hypnotherapy methods of Gil Boyne. Powerful stuff.
Of course, today I know or know of most of the gurus in the field of hypnotism. But the other night I met a powerful figure in the sports therapy world. And I mean powerful. The man weighs 270 pounds of solid muscle, works out every day for two hours (!), has been working with super star clients for over 25 years, and sounds like a cross between Milton Erickson (the most famous hypnotist of all time) and Richard Bandler (the most controversial hypnotist alive today). I’m talking about Pete Siegel.
I know of him from his book and audio hypnosis system called Think and Grow Big, for creating big muscles. (It works, too. Ask to feel my biceps sometime. Or Pete’s.)
Peter C. Siegel is America’s foremost peak performance hypnotherapist. He’s been featured on ABC, NBC, CBS, CNN, ESPN, CTV, The Jenny Jones Show, Fox Sports Net, VH1, and The Golf Channel. He’s clearly an expert and he clearly gets results. He even trained with hypnotherapy legend Gil Boyne, the subject of Miracles on Demand.
Pete and I spoke last night to get to know each other. That’s when I learned that he has three other programs (among many others) that could help anyone start to believe in themselves and get the results they want. They are —
“Building Super Confidence” (His hands down bestseller)
“Winning at Life”
He over-nighted all three sets to me. I think you should check them out. They use Pete’s unique brand of powerful hypnosis to help you build the inner strength to do just about anything. Since the only limits most of us have are mental, stretch your mind and those limits gets stretched, as well.
These sets would be great gifts to yourself, as well as to those you care about. Visit his site and learn more about those programs as well as several others he has at –
Or call his office at (310) 280-3269. (He’s in the LA area.)
And consider: What will you do when you have unlimited self confidence?
PS – In case you’re wondering, this is not some sort of affiliate program. I don’t make any money from endorsing Pete’s products. He hasn’t seen this post. I simply love sharing my discoveries with people. Check out his site and do what’s best for you. http://www.IncredibleChange.com
You’ll note it grabs your attention with a couple of tried and true marketing tricks. To wit:
1. The word “Discover” is a hypnotic word proven to grab attention. It’s used to begin the headline.
2. The essence of the headline is in quotes. As I said in my book fot The American Marketing Association, The AMA Complete Guide to Small Business Advertising, just adding quotation marks to a headline will increase readership by 15%.
3. The headline itself shocks you. How can anyone (let alone an M.D.) not drink water in two decades? You and I both have heard that we must drink water. Well, not so according to this M.D. But how is that possible? It stuns the brain. It makes you curious. You want to know more.
The rest of the booklet follows this same theme. Basically, it is going in the opposite direction of “normal” thinking. Throughout the sales letter you’ll find statements such as “Vegetarians die younger” and “Low cholesterol can be more deadlier than high cholesterol.”
This method works. The truth is, there is no one truth in the world. While someone can “prove” high cholesterol can kill you, someone else can find or create a study that proves high cholesterol won’t kill you. It’s all true. It depends on your perspective, which leads you to find supportive evidence for your perspective.
But that’s me wearing my metaphysical-philosopher hat.
When I wear my marketing hat, I simply smile and realize here’s another person capitalizing on “opposite marketing.”
You might try it. It simply means note what the public is thinking and position yourself opposite from it.
But also note that what this doctor is saying is what people want to hear. At first glance it sounds counter to what people are hearing from their own doctors. It is. But it’s not counter to what people want to hear.
Finally, do long sales letters work?
Does “opposite marketing” work?
You bet. Consistently.
I just signed up for a three year subscription to Dr. William Campbell Douglass’s newsletter and booklets. He sold me.
But I’m still drinking water.
As well as $166 bottles of rare Chartreuse.
PS – I don’t think the non-drinking M.D. has a website (he’s traditional old school direct marketing) but you might try Google on him. He’s Dr. William Campbell Douglass at Real Health Breakthroughs.
But since my Control Center here in the office is up, complete with two big 19″ monitors, I couldn’t resist the urge to do a little online surfing.
What I just found surprised me.
I like luxury. So do others, apparently. In my curiosity about what common items could be made expensive, I stumbled across a gent in Austria who makes luxury cell phones.
That’s right: Cell phones.
He adds gold and diamonds to them. He makes them heavy. He makes them gaudy. He made his first one in 1998 and the media did all the promoting for him.
His site reflects his uniqueness (typos and punctuation errors are all his):
each fantastic aloisson diamante phone is a rebel of todays pace.
the industry says – we are making the phones lighter and smaller – i make my phones heavier with gold
the industry says – we are making shock- and waterproof phones – i completely encrust my phone with magnificent diamonds
the industry wants us to replace a perfect working phone every 3 – 6 months with a new model – i make these maginificent objects for eternity.
if a product swims that much against today’s trends and fights that hard against a whole industry’s order – it cannot be just a simple product or a commodity. it must be an object of art.
And each item of art he creates for you will cost you about $20,000.
Twenty thousand dollars.
He’s looking for investors, too, in guess you’re getting excited.
I think too many of us forget that people have money for what they want (not always for what they need).
And people often spend money easily on things the rest of us think is unnecessary.
But the people doing the spending think their purchase is necessary. To them, it’s rational.
They need to do it to feel unique, to reward themselves, to stand out in a crowd, to make others jealous, to feel the thrill of owning something rare.
So maybe you and I aren’t thinking big enough.
And maybe we’re not thinking counter-intuitive.
Maybe we’re too logical in our marketing.
Maybe we’re too intuitive in our marketing.
Maybe we should just be charging more for our goods.
Add a diamond to what you sell and see how much you can get for it.
Or paint it in gold and multiply the current price by one hundred.
Just how far can we go here, anyway?
PS – See the luxury cell phone artist’s site at http://www.aloisson.com/