Secret Meeting Reveals Truth About Law of Attraction

“Can I ask you a few questions about your take on the Law of Attraction?”

I was sitting in the living room of the home of Morty Lefkoe, author, speaker, belief therapist. Morty is probably the most loving man I’ve ever met. He exudes unconditional acceptance. He radiates love. If we needed to find a living Buddha, I’d offer Morty.

He’s also brilliant. After working with and for Werner Erhard during the est days, and studying directly with Ayn Rand (author of Atlas Shrugged), he went beyond them and created his own method for exploring and releasing limiting beliefs. I know his method works. I’ve had sessions with Morty off and on for more than four years.

The Great Morty Lefkoe

The Great Morty Lefkoe

But this time I’m in his San Francisco area home, talking about whatever comes up. I find it fascinating. I wish it had all been recorded. Morty’s stories about Werner Erhard (who was best man at Morty’s wedding and developed The Hunger Project with him), and of Objectivism creator and controversial novelist Ayn Rand (who wore dollar sign jewelry and smoked cigarettes with dollar sign labels) were riveting.

But now Morty wants to know what I really think about the Law of Attraction.

“The law is real but it’s misunderstood,” I begin. “Most people have a superficial understanding of it. Most everyone thinks if they sit and visualize what they want, that it will just happen. That’s wrong. That’s magical thinking. If you have any unconscious beliefs about what you want, those unconscious beliefs will cancel your conscious visualizing. You have to get clear of your mental interference before you can attract what you focus on.”

In other words, you attract what you un-consciously believe, not what you consciously state. The Law of Attraction matches your inner expectations.

For example, if you state you want to attract money, but unconsciously feel money isn’t spiritual or you don’t deserve good things, you will not see the money ideas around you. Your blinders will prevent it. You’ll then say the Law of Attraction doesn’t work. But it is working. You’re getting what you really believe. You have to get clear of those limiting unseen beliefs first.

That made sense to Morty. He’s worked with tens of thousands of people. When they finally see the beliefs that had been operating unknown to them, they can now see opportunities that were there all along. Now attracting what they want becomes easier.

But Morty had another question.

“What about the people who say you just think it and you don’t have to do anything, that it will just appear?”

“That’s simply not true,” I reply. “I do believe that when you state an intention and you are clear of any counter intentions, that the universe seems to rearrange itself to help you attract your intention. But things don’t just appear out of nowhere. Life is a co-creation. You usually have to do something. Action is crucial. Believing you just think it and it appears is a form of self delusion and self sabotage.”

“The common idea that human beings are born to suffer is nonsense.  It is possible to fully acknowledge your pain and suffering, and then get rid of it in moments.  How?  Identify the meaning you are giving events that is causing the pain and suffering, and then dissolve the meaning, thereby dissolving the pain and suffering.” – Morty Lefkoe

Again, Morty agreed. He went on to say that he used to think the Law of Attraction was hogwash. Today he feels that you can “attract” things by allowing your mind to see opportunities and then acting on them. The more you remove any limiting beliefs that filter out what you see, the more you can see the opportunities that were probably there all along.

Still, action is needed. I said people take action or not based on their beliefs. Beliefs create reality. If people don’t have hope or faith, they won’t take action. Why would they, if they felt it wasn’t going to work out? But if they clear their doubt, their action will be natural and virtually effortless.

Morty also wanted to know what I thought about Rhonda Byrne’s statement that she never promoted her famous movie, The Secret. She simply “thought it” into success.

“I love Rhonda,” I say, and I truly do. “But she’s overlooking all the marketing she did without knowing or admitting she was doing it. For example, she had two dozen experts in her film. Almost all of them have mailing lists. I know I was the very first to promote the movie to my list. Rhonda may not have done that marketing, but she put me in that movie, and I did that marketing for her. I would never have sent my email out to promote her movie had she not told me to do so.”

Morty and I spoke a lot longer. I wish I could share it all with you. Before his beautiful wife offered us dinner, we agreed to each write a blog post about our conversation. This is mine. I haven’t seen his yet, and he hasn’t seen mine, as we are posting our articles on the same day. (This ought to be interesting.)

You can read his at or by clicking right here.

Ao Akua,


PS – Imagine money coming to you easily…Imagine buying what you want for yourself and others…Imagine helping family, friends and causes you believe in…Imagine looking at your bank account and seeing a LOT of money there…and you’re beaming with joy and feeling happy and secure…Now make it all a reality right now by going to —

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Member BBB 2003 - 2012


  1. October 24, 2012 at 5:57 am

    Wow! Thank you for another great writing. I, too, used to think the Law of Attraction was hogwash. But today, I’m a ‘believer’ and practiced Dr Joe Vitale’s teaching:
    1. I knew what I wanted.
    2. I took action.
    3. I kept clear.
    Reading the Attract Money Now ebook and listening to the meditation audio helps a lot. Thank you.

  2. Konstantinos-Reply
    October 24, 2012 at 11:22 am

    It’s amazing..both you and Morty wrote-more or less- the same things on your blogs…a clear indication that you were….aligned!

    take care!

  3. Lauren-Reply
    October 24, 2012 at 11:53 am

    I read Morty’s blog on this issue and it’s virtually the same take on it though from differing perspectives. The first time I ever encountered anything to do with the LOA was in an article about thinking about something….and that’s all you had to do because it was released into the Universe. But that article, written in the 80s, also said that awareness was also important. Saying that, eliminating beliefs has helped me become more hopeful about becoming a writer: my vision.
    Love and Light on your Journey,

  4. October 24, 2012 at 6:25 pm

    Hi Dr Joe,
    I am a huge fan of Morty’s and I remember watching the video where he helped you to remove some of your limiting beliefs.

    The law of attraction is a vibrational frequency range. We don’t attract what we think about, we attract who we are.

    • October 24, 2012 at 6:52 pm

      And your “vibration” is created from your thoughts. Your being is made up from your belief system.

  5. Ashraf-Reply
    October 25, 2012 at 11:01 pm

    Dear Dr Joe,

    I would like to know whether you stop using the Law of Attraction in favor of getting to zero or whether the law of attraction is still a tool you use in your everyday life.

    • October 26, 2012 at 1:28 am

      You can’t stop using it. It’s a law of life.

  6. October 28, 2012 at 2:07 pm

    Awesome, can’t wait to have my readers see both of your posts. I will share the link on y page and blog

    Again thank you for sharing as more and more clarity will help all of us use LOA to succeed.

  7. November 21, 2012 at 6:00 am

    I Am Very Happy To Read Of Your Blog.Really Great Post.Its brilliant.

  8. Megan McGraw-Reply
    December 3, 2012 at 6:00 pm

    Hi Joe! I’ve been looking for a way to let you know what I think of your money vibration audio that I bought about 2-3 weeks ago. There doesn’t seem to be an easy way to comment specifically for that, so I have to do it on your blog I guess.

    First off, the music is beautiful!!! I’m a songwriter/composer so I’m quite picky about meditative music (well, all music really). And your voice is quite pleasant. I wasn’t sure how well it would work, but it did make me feel great every time I listened to it. So, of course, I kept doing it. About a week later, my boss offered me an opportunity to earn another $200. Out of the blue! Not quite representative of limitless wealth, but I’m working on my other limiting beliefs as well. 🙂 God bless! You’re doing wonderful things!

  9. December 5, 2012 at 11:12 pm

    Dear Mr. Joe,

    I just want to say ” You are truly my inspirator “.
    Salam hangat dari Indonesia
    Henry Krijgsman

  10. Titomo Sakihama-Reply
    January 2, 2013 at 10:41 am

    How are you? Please, is there case that CONCEIPTS had been changed? i.e. The Jewish concept of pagan, heretic, atheist? Or the American concept of Yellow Danger, or Hitler’s concept of Aryans, or Braziliam concept of “When one do not want, two do not strugle”, or Catholic concept of Prostitute, or Catholic concept that everybody should be poors. Christ overcome such concepts and oppened his wings to prostitutes, Martin Luther as well pushed his disciples to road of riches. “transcendations?” other ways? What?

  11. March 17, 2013 at 3:19 am

    Hi, Joe
    We have translated in french your discussion with Morty Lefkoe, with his permission

    May we translate this post for further discussion
    We will give the references of your site.

  12. March 22, 2013 at 8:59 am

    Thanks. We have placed the summary in French, of yous post on our blog :
    So long

  13. Mark-Reply
    April 7, 2013 at 7:55 pm

    Hi Joe, love your books and recording as I have a great deal of them. I am hearing some really bad things about the miracle coaching though and a company called prosper inc which is giving you personally a really bad name. Pressure selling and making people max out their credit cards, preying on the vulnerable is quite disturbing. Are you still with this company or have you made a shift away from them.

    Peace and Love to all,


    • April 10, 2013 at 5:38 am

      Still with them. They are wonderful people and have been doing my Miracles Coaching for over four years. No complaints. No issues. I wouldn’t listen to rumors. I’d check it out for yourself.

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