I’ve been writing about hypnotic stories since the 1990s.
My first e-book, Hypnotic Writing, described them.
I created Hypnotic Writing out of two passions of mine in the 1980s and 1990s: literature and copywriting.
Jack London, Mark Twain, William Saroyan and other great story telling authors fascinated me.
But so did great copywriters like Robert Collier, Bruce Barton, and John Caples.
After speculating on how each wrote their stories, I developed Hypnotic Writing as a way to explain it and teach it.
In short, I combined both styles of writing to create a third style.
I’ve written about this in many of my other early marketing books, including Buying Trances.
Of course, my book on P.T. Barnum, There’s A Customer Born Every Minute, is packed with hypnotic stories.
But I just discovered even more proof that hypnotic stories increase sales, influence, and more.
Let me explain:
I came across a project called Significant Objects.
The idea behind Significant Objects was to create a scientific study to see whether creative stories about mediocre objects could persuade people to buy near worthless stuff.
In other words, the authors would take a simple object that you might find at a garage sale for one dollar.
Then they would write a fictional story about it.
And then they would list the item, with the story, on eBay.
Surprisingly (or not), the item sold for many times its original price.
They did this for 100 objects.
The results were astonishing.
Objects that originally sold for around one dollar, were each placed on eBay with an accompanying made-up story.
The story triggered sales.
Those meaningless objects, now given meaning, sold for thousands of dollars in total.
For example, a Missouri shot glass, which looked like trash to me and originally sold for $1, had a fictional story written about it.
The story and photo were put on eBay.
That shot glass then sold for $76.
That’s a $75 profit from a hypnotic story.
That’s the power of a story.
The point being, the stories did the selling.
Of course, I’m not at all advising you to write fictional stories about your product or service.
But you have stories.
They are from you (how you began your business or why) or from your customers (testimonials from satisfied people).
It’s those hypnotic stories that can increase your sales and influence.
In my book, The Seven Lost Secrets of Success, I advised revealing “the business nobody knows.”
In other words, tell the story behind you, your product, your service, and/or employee.
Your hypnotic stories will bring your business to life.
There’s a site you can visit http://significantobjects.com/ that fully describes the Significant Objects study, and their stories. It’s worth a look.
Their site opens saying, “Significant Objects, a literary and anthropological experiment devised by Rob Walker and Joshua Glenn, demonstrated that the effect of narrative on any given object’s subjective value can be measured objectively.”
Meanwhile, what’s your hypnotic story?
PS – My newest book is out this week: Dr. Joe Vitale’s “Greatest Law of Attraction Quotes.” You can find the printed and Kindle versions at Amazon. Open the book anywhere and see what “hypnotic story” begins for you. 🙂
The clown put on his makeup, staring into his mirror, moving with deliberate intent.
“You missed a spot,” said the ventriloquist dummy on the chair.
“You again?” asked the clown, turning to look but not really surprised. “Where’s your master?”
“Ha! I am my own master,” said the dummy. “The guy who plays the straight man in my act went to the bathroom.”
“Shouldn’t you rest your voice?” asked the clown.
The dummy laughed and asked, “You don’t know how this works, do you?”
“Nor do I care,” said the clown, still working on his makeup.
“You should care about more than your makeup,” advised the dummy. “The people don’t react to your face, they react to your antics.”
“What makes a wooden dummy so wise?”
“I come from a tree so I come from the earth,” he explained. “My wisdom is from direct contact with life.”
“But you have no heart. Or brain. Or lungs. Or any other organ.”
“And yet I can speak!” the dummy said, chuckling and bobbing his head on his little frame. “And yet I can think!”
“Well, the public always loves a clown,” said the clown, “while dummies are rude and disliked. Some people fear you.”
“And yet all I do is speak.”
“Exactly. All you do is speak.”
“What would you prefer I do?”
“Wash your clothes. Clean the room. Cut the grass. Juggle.”
“Morons can do all that.”
The dummy’s owner returned.
The room was quiet.
“What’s happening?” he asked of the clown.
“Ask your dummy.”
The ventriloquist looked dumbfounded.
Note: Other Imaginotions by Dr. Joe Vitale
Maybe you’ve seen this, too —
Lots of people claim to be Law of Attraction experts — and yet continue to struggle.
Lots of people claim to be marketing experts — and yet can’t market their own goods.
Lots of people claim to be life coaches — and yet can’t influence their own children.
My favorite story is of the person who wrote a book on marketing – and then asked how to market it.
Or of the wealth coach who said he couldn’t meet potential clients for lunch — because he was broke.
I don’t know if these people are aware of their own hypocrisy, but this sort of self-deception is rampant.
Sadly, they also prey on the public.
They probably do it unconsciously and unintentionally, but they still do it.
You deserve better.
If you want to learn from a person who mastered marketing, money *and* the Law of Attraction, and went from homeless to living the lifestyle of the rich and famous, and has proven his coaching skills and methods over *decades* with countless numbers of people from all over the world, and in numerous best selling books, audios, movies, and more, then get over to —
PS — And IF you are ready for personal training, with me, over an entire year, then go discover The Gullwing Mastermind http://blog.mrfire.com/whats-your-gullwing/
Brace yourself. This is the first time I’ve ever made this offer. It is limited to 10 people. It will transform your life. It is BIG. Details below…
“Joe Vitale is a true marketing, sales and promotion genius.”
– Dan Kennedy, in his book ‘No B.S. Marketing to the Affluent’
“Just when you think you understand how the world works Joe Vitale comes along and takes you to a whole new place. He’s engaging, entertaining, enlightening and – oh boy – does he ever stretch your thinking.” – Ian Percy, Reg. Psych. and member of both the US and Canadian Speaker Halls of Fame.
“No one else I know of could help someone come up with a Barnum-like Big Idea and then help them take it to fruition = becoming a huge phenomenon, which means BIG money, fame, recognition, and unique world positioning. See Joe Vitale’s outrageous list of accomplishments to know this is the real deal.” – David Garfinkel, Copywriter, Author, Consultant
What else is possible?
What’s left undone?
What can you attempt to attract or achieve that would stun even you?
Yes, you can stay comfy.
You earned it.
But we both know that life begins at the end of your comfort zone.
That’s where “the rush” is.
That’s why people do dare devil endurance feats and climb mountains and open businesses.
They want more.
That’s why people in Kuwait, already wealthy, open retail shops.
They are seeking the gusto of life.
They want to feel alive.
What’s your next dream?
While you think about your answer, allow me to share my own answer.
My own big dream is the desire for a vintage Gullwing.
That’s a Mercedes SL300 Gullwing.
That’s the iconic car considered by many as the world’s first super car.
Leading edge engineering.
Built in 1954-55 and sought today as investment grade masterpieces.
And fetching upwards to two million dollars.
I want one.
I want one because the desire for one is melting my limits about what I think is possible.
If a once homeless man like me can attract a vintage Gullwing, what else is possible?
It’s not about the Gullwing.
It’s about The Stretch.
So, what’s your Gullwing?
It doesn’t need to be a car.
It can be anything that makes you suck in air.
It can be anything you long for but have yet to achieve.
Anything that gives you chills.
Anything that makes you a little scared and a lot excited.
What’s your Gullwing?
What would you like to experience just because you want it?
I’m looking for 10 people to join a Gullwing Mastermind with me.
This is a full year program for creating miracles.
It’s what Napoleon Hill, author of Think and Grow Rich, declared was the key to success.
He wrote –
“The “Master Mind” may be defined as: ‘Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.'” – Napoleon Hill
The Gullwing Mastermind private group that I am inviting you to join consists of –
And you will have the power of a mastermind to help you achieve your goals.
Some of the most successful people I know are in one or more mastermind groups.
I met a man recently who is in five masterminds.
These are powerful, inspiring, life changing.
You not only draw from my experience, but you have the collective power of the entire mastermind group on your side – the wisdom, energy, support, experience, education, resources, contacts, and more.
Obviously, this is a priceless experience.
But maybe you need to know more about me —
* I started as a homeless nobody, lived in poverty for a decade, and went on to fame and fortune. Today I live the lifestyle of the rich and famous. Incredibly successful people hunt me down for consultations and engagements, like the princess in Kuwait who paid me six figures to speak at her event, and the son of the man who produced The Beatles who wants me in a movie and television show he is producing.
* I wrote more books than most people read in a lifetime – about 50 so far, with numerous ones being bestsellers, such as The Attractor Factor and the recent The Secret Prayer. These books have become #1 bestsellers on Amazon, in the overall category of ALL books. I have been published in every way you can name, and have secrets and insights about each approach.
* I recorded multiple bestselling self-help programs, for the largest and most famous audio producer in the world, and saw many of them become record-breaking bestsellers – even out selling Earl Nightingale’s famous programs. I know how to create, package, and sell programs so the world hears about them.
* I pioneered Internet marketing, wrote one of the first books every published about it in the 1990s, created outrageous attention grabbing stunts like being the first to hypnotize someone live online, using the Internet to out sell a Harry Potter book, and selling a hefty package and making half a million dollars in three days.
* I traveled around the world, speaking in countries as diverse as Russia, Peru, Poland, and Kuwait, and of course being a keynote speaker at major events in the USA, including for the National Speakers Association, and at mega-wealth events with Donald Trump and Tony Robbins on the same bill as me.
* I invented Hypnotic Writing, Hypnotic Marketing, Buying Trances, The Secret Mirror, The Secret Reflection, Miracles Coaching, Wealth Trigger, Hyper-Wealth, and much more, all of which are staggeringly successful. I know how to generate ideas, package them, and market them to the masses.
* I wrote sales copy for more authors, speakers, consultants, CEOs, celebrities and more, than I care to remember, increasing their sales, improving real world numbers, and more. I’m talking everyone from The Red Cross to hospitals and non-profits to Abraham of Jerry and Esther Hicks fame. I created Hypnotic Writing and wrote a book explaining it.
* I have attracted national media exposure being on everything from Larry King Live (twice) to Donny Deutsch’s Big Idea show, to being on ABC, Fox, CNN, CNBC and more. I’ve been in the New York Times and Newsweek. I know the value of media exposure in establishing you as an authority and the “go to” person.
* I have been in 15 movies, with The Secret being the most famous, and three more coming out in 2016. And I got in one of the movies because of a mastermind.
* I am coming out with my own television show in 2016. It’s going to combine a TED-style talk with Oprah-style interviews and the selling power of QVC, and is designed to inspire people to go for their dreams.
* I wrote Attract Money Now and give it away as a list builder and gift to humanity. I also give away numerous other books, including The Miracles Manual and The Abundance Manifesto. I know the value of “karmic marketing” in helping the planet and yourself.
* I brought ho’oponopono to the world, through my books, Zero Limits and AT Zero, reaching an estimated 5,000,000 people.
* Near the age of 60 I recreated myself as a musician and, at my last count, recorded 15 albums. I called myself the world’s first self-help singer-songwriter to separate myself from the overwhelming competition. Reverbnation voted me #1 singer-songwriter. My music videos have attracted hundreds of thousands of views. I have over three hundred thousand fans. My albums with Guitar Monk Mathew Dixon have made more money than most musicians ever make in an entire career. I know how to reframe and repackage to market to success.
* I developed a spiritual approach to wealth, ignoring cutthroat methods and always focusing on a balanced, healthy approach to success, based on passion and purpose. I know how to create win-win-win negotiations and conduct business from the heart.
* I can listen to virtually anybody for about 20 minutes and see or create a unique money making idea specific to them. I have done it with friends and strangers, helping them create products, and with my own wife, helping her create a bestselling cookbook.
* I created a movement to end homelessness, raised funds for those in poverty, and compiled a book to help others who struggle. I know how to think big, confront limitations, and urge people to go for their highest ideals.
* I discovered the “missing secret” in self development, the idea of counter-intentions, and have been teaching it to people for over a decade, in my books, audios, and Miracles Coaching program. This one method alone can accelerate results for anyone.
* I’m considered an expert on the Law of Attraction, and know how to use it, teach it, and go beyond it. I’ve explained deeper concepts than it in my books and audio programs, such as The Awakening Course. Most people have a superficial or erroneous understanding of LOA. I help them get clear. I help them get results.
* I invented e-classes back in the 1990s, which everyone and his brother offers today. I know how to repackage material as an authentically new product.
* I wrote There’s A Customer Born Every Minute, the only business book on P.T. Barnum, the famous circus promoter who was also a speaker, writer, politician, entrepreneur, publicity genius, and more. Studying Barnum (and others like him, like Houdini, Branson, and Trump) gave me the ability to “Barnumize” almost any business by finding or creating the Big Idea and promoting it to the world for fame, fortune and immortality.
* I created the Rolls-Royce Phantom Mastermind, where people flew in from all over the world to spend a few hours with me in the famous luxury car, going to dinner, sharing, and getting coaching from me. ABC television news covered one of them. I know how to think bigger than big and light a fire under people to go for their dreams.
I could go on.
The point is, you not only will get the collective genius of the mastermind, but you will also draw from my own experience as well.
But I have to warn you –
This won’t be cheap and it won’t be for everybody.
After all, when I offered the Rolls-Royce Phantom Mastermind, people paid $5,000 to $7,500 each for just the evening with me.
An entire year will of course be a much larger investment.
If you qualify, we can arrange a payment plan, too.
If this idea makes your palms sweat, but makes your heart race with anticipation, then contact my assistant for details.
Write Suzanne at suzanne @ mrfire.com (close spaces to make it a workable email address).
Are you ready to fly?
Are you ready to stretch?
Are you ready to go for the biggest dreams of your life?
What’s your Gullwing?
PS – What would you do if you weren’t afraid?
Note: If this offer to join my Gullwing Mastermind ends up being too pricey for you at this time, remember that you can always join Miracles Coaching right now. And you can always read many of my books, such as Attract Money Now, for free.
Last week I completed my fourth consecutive physical transformation challenge!
I wrote about the previous ones over the last year and a half.* All have been under the guidance of Body for Life fitness legend Bill Phillips, and his wife Maria, with personal coaching from Scott York.
The results have been spectacular!
I’ve released about 60 pounds, packed on about 15 pounds of muscle, dropped at least one pants size, lost several inches off my waist, have made daily exercise my new habit, have a new eating plan, and feel like a new man.
While it’s taken commitment, persistence, and lots of perspiration, I have done it and am continuing to do it. I feel younger and stronger than ever.
I’m the new Hercules! (Or maybe one representing AARP.)
Working on age 61, I may be in the best shape of my life since I was a teenager in high school training to become the world heavyweight boxing champion. (It was 1970 and I was so young.)
I don’t want you to think it was a breeze to get here, though.
During the last twelve week challenge, I found myself slipping.
I wrote the following for myself and the others in the same challenge as me:
A message to all those who have stalled or stopped…
Recently I had to reactivate my intention, goal, and purpose.
After being in three programs, and eight weeks into my fourth one, I started to get comfy. I looked back and realized I had released 50 pounds, added 15 pounds of muscle, dropped a pant size, made exercise a locked in habit, and heard praise from people like my personal doctor, who says he has known me for 15 years and has never seen me look so healthy.I figured I had achieved a “good enough” stage of fitness.
Somewhere in there I got relaxed and let my eating slide. I never pigged out, but I’d give in to temptation now and then. It’s easy to do, as I live in a test kitchen and my wife is on deadline with her cookbook. Foods are everywhere and so is the hypnotic scent of fresh baked meals. Even though it’s grain-free and sugar-free, it still has calories. It still counts. I’d eat a little anyway.
I didn’t think much of it.
But then I took my 8 week photos and scale weight.
I didn’t like that there was no change AT ALL.
I felt like a failure.
That’s when I had to regroup and recommit.
To me, motivation (mindset) is more important than ANYTHING else. When you have made a decision and commit to it, nothing will stop you. Any diet will work. Any exercise will work. Of course, what Bill and Maria teach is the best. But without mindset, you (or I) won’t do anything. We will simply give in to whims and temptations and instant gratification.
So I reviewed my goals and decided I was NOT going to stop or stall.
I thought about the payoffs for being even slimmer, stronger, and healthier: increased self esteem and inner power, inspiration to others and myself in the world, the chance of accomplishing something BIG in the area of fitness, etc.
I recommitted to my 12-week goal and my lifetime goal.
Instantly I felt better.
By the next morning I felt renewed strength.
My workouts, which have always been intense, are even more on target.
When my wife offered me a dessert she just made, I politely said no. She didn’t bat an eye and honored my decision.
Right now I’m wearing a muscle shirt. It’s tight, so my stomach shows, but so do my biceps. And they are something to behold.
I’m posting this to remind each of us that we CAN achieve our health goals. It begins with a decision, and then ongoing commitment to it, and every day action. Having support (which we have here) is priceless, as big dreams are easier when you have people rooting you on.
I’m back on track.
After I shared the above, I made a decision and turned on the afterburners to my commitment to fitness.
I completed the challenge.
The results speak for themselves.
I don’t know what your own personal goals are, but I’m pretty sure you can achieve them, too.
Why not go for it?
PS – I fully endorse Bill Phillips. I am not an affiliate for anything he offers (he doesn’t know I’m writing this) but I fully recommend all of it. For more details, see http://www.transformation.com/ or send an email to [email protected]
* My previous posts about Bill Phillips and my Transformation progress:
March 1 2013 http://blog.mrfire.com/transformation-on-demand/
May 16 2013 http://blog.mrfire.com/transformation-update/
October 22, 2013 http://blog.mrfire.com/transformation-part-three/
May 1, 2014: http://blog.mrfire.com/transformation-part-4/