Because I wrote a popular business book on P.T. Barnum, called There’s A Customer Born Every Minute, numerous people have been telling me about the new movie titled The Greatest Showman.
The movie is a musical loosely based on the life of “The Greatest Showman” – P.T. Barnum.
I say “loosely” because the movie isn’t concerned about the facts; it focuses on the spirit of Barnum.
After all, the real “The Greatest Showman” didn’t dance, or sing, or run, or look or sound like the actor playing him, Hugh Jackman.
But Barnum would have loved the movie.
And I loved it, too.
“The Greatest Showman” is a big scale, old school Hollywood production, with a large cast, huge sets, big music numbers and fast dance routines, and more.
It is hugely entertaining.
It is fun for the whole family.
I found “The Greatest Showman” inspiring, uplifting, nurturing and contagiously happy.
Actor Hugh Jackman does a wonderful job of making Barnum understood and liked within the context of the times “The Greatest Showman” lived.
Barnum did in fact promote the unusual, and he was indeed a man behind “humbugs” and “hoodwinks.”
He lived in the 1800s, and his promotions were new, unusual, entertaining, educational, and highly curious.
He never said “There’s a sucker born every minute.”
People loved his shows.
He was the Disney of the 1800s.
But he didn’t have a fling with Jenny Lind, and he didn’t open a circus tent right after his museum burned down, and he didn’t retire to watch his children grow.
In reality the real “The Greatest Showman” wrote his autobiography, went into politics, lectured on the speaking circuit, made partners (like General Tom Thumb) rich and famous, and promoted even bigger events and shows, including the circus, right up to his death in 1891.
Still I loved this movie.
As long as you turn off any fact checking in your mind, you can sit back and enjoy one of the most entertaining movies of 2017 and early 2018.
And if you do care about the facts behind “The Greatest Showman,” then go get my book: There’s A Customer Born Every Minute.
PS – The Greatest Showman – the real one, not the Hugh Jackman movie version – used 10 “Rings of Power” to make himself and his businesses so famous that we still make movies about him 100 years after his death. Get the real story in There’s A Customer Born Every Minute.
“If you’re going to excel in business, learning about a showman like Barnum and applying some of the lessons he taught can give you valuable insights. Joe Vitale has captured ten of these lessons (he calls them ‘rings of power’) and shows how you can apply them in a way that will open your eyes and stretch your imagination. There’s a lot of money-making and fun wisdom here.”
— Joseph Sugarman, Chairman, BluBlocker Corporation
I agree, PTB would have loved this movie—and been very envious of the technology and talent today’s entertainment industry has access to.
Love this book. Love Joe.
PT Barnum and Joe are very special!
I knew you’d like this movie… for the very reasons you gave. And primarily, because as factually-flawed as it was – Barnum would’ve loved it!
Outstanding film and great perspective from you as always.
Thank you Joe. I’m excited to read your book and see the movie!
Joe’s book about P.T.Barnum as marketer is one of my favorites ever and I regularly use these techniques in my own marketing.