At the risk of turning this blog into an obituary column, I have to again pay homage to another friend who just passed away.

I’m in tears as I write this.

Morty Lefkoe was the most loving man I’ve ever met.

I met him at my first TLC (Transformational Leadership Council) meeting many years ago.

We instantly connected, talking about beliefs, books, personal change and more.

Loving Morty Lefkoe

Loving Morty Lefkoe

Morty had been deeply involved and influenced by est, the controversial seminar back in the 1970s.

He was friends with the founder, Werner Erhard (who was best man at Morty’s wedding), and handled the celebrity department as est grew.

He also personally studied with Ayn Rand, the author of staggering bestselling classics of literature, such as Atlas Shrugged.

Morty attended her private classes, once had a collection of her books, all signed (that today would be worth $20,000 each), and became personal friends with Rand.

He used to tell me stories about Erhard and Rand, that both fascinated and enlightened me.

I couldn’t help but think that Morty soaked up the wisdom of the giants.

Morty Lefkoe

Morty Lefkoe

But Morty never stopped learning or growing.

He developed his own system for change, called it the Lefkoe Method, and went on to use it to help tens of thousands of people, including me.

He wrote a book about it, too.

Morty's outstanding book

Morty's outstanding book

I love his book and suggest you read it.

When Morty and I would meet in person, we’d explore our thoughts about life and change, always wanting to learn from each other.

One time he asked me to write a blog post about the Law of Attraction.

He said he would write one, too.

We would then post them and then see what we each thought.

It was a great idea, and helped our readers, as well as both of us.*

Shelly and Nerissa with Morty and me

Shelly and Nerissa with Morty and me

When our wives went clothes shopping, Morty and I went book shopping.

When everyone else talked about the news of the day, Morty and I talked about what really works in personal transformation.

He treated me with love and respect, and often felt like an unconditionally loving uncle, encouraging me, listening to me, and loving me.

The last time I saw him, a few months ago, he was in the hospital.

His spirits were good.

He smiled big, asked about my life and projects, and showed no signs that he was unhappy.

He wasn’t.

He talked about projects he was working on, and excited about.

He acted like he was not going to leave us.

But he did.

He passed away yesterday, on November 11, 2015.

I’ll never forget him.

He was the most loving man I ever met.

I love you, Morty.

Ao Akua,


PS – Morty’s thoughts are worth digging into on his blog at and in his book. *You’ll find the blog he wrote on the Law of Attraction, with a link to the one I wrote about LOA, at

Member BBB 2003 - 2016

Member BBB 2003 - 2016


  1. Cyndi-Reply
    November 12, 2015 at 10:18 am

    With peace that passeth our understanding. I love you, im sorry, please forgive me, thank you

  2. Dennis Scott-Reply
    November 12, 2015 at 10:49 am

    Joe please accept my condolences. I can feel your sense of loss.

  3. Mike Jackwell-Reply
    November 12, 2015 at 11:07 am

    can someone explain to me whether Morty and Joe Vitale is the same person? am a bit confused. Thanks

  4. fatima cruz-Reply
    November 12, 2015 at 1:06 pm

    Meus pesamos a toda a família, estou chocada com esta noticia, um homem adorável que Deus conforte toda a família abraço.

  5. Waina-Reply
    November 12, 2015 at 3:32 pm

    Peace be with both of you with thanks for a beautiful loving friendship that was rich and abundant and that we all benefit from too.

  6. Olwen Anderson-Reply
    November 12, 2015 at 4:43 pm

    So sorry for your loss Joe. I can still remember viewing a video of you and Morty together, and could sense Morty’s integrity and love in the way he discussed the issue at hand with you. He will be missed.

  7. Michael Nixon-Reply
    January 23, 2016 at 8:37 pm

    Dear divine soul joe also known as a jubilant outstanding enlightenment every soul based on their jin dan must pass from this earth plane and is difficult but in essence it offers a unique opportunity of the ego mind. Because I lost my brother and mother the same year I am more connected to them now then I was in the physical. For in my humble belief as an ordained kunana ‘pili’ priest of the Molo clan and G.O.L.D. servant of the TAO there is no separation in the oneness. Yes please accept my humble apology that you have experienced pain in this relationship. I shall place your divine souls on the chanting channel at where 30 trillion souls will chant for this divine relationship.
    It is an honor to serve you brother you have fed my soul heart and mind many times in fact when I had a gun put to my head and I used the words I love you I had $100 in my pocket and he walked away. I am so indebted to know you.You are a beautiful divine soul. Your loving brother Michael Nixon also known as the [email protected] and gratitude obedient loyal dedicated servant of the TAO. Also please visit for the song that pulled me out of a major depression.

    Welcome to the soul area where the soul is now the boss not the mind .

    Love melt all blockages Master Sha

    Michael Nixon child of God

  8. Michael Nixon-Reply
    January 23, 2016 at 8:39 pm

    Blesses are all souls in heaven and earth

Leave A Comment