It’s a country within a country.
No passports are needed.
No membership cards to fill out.
But it’s a secret country and it takes great wealth to get inside.
I didn’t know of it before the other day.
I’m talking about Richistan.
Richistan is the title of a new book by Wall Street Journal reporter Robert Frank. It documents the new wealth in the good old USA. These are people making vast fortunes (I’m talking huge) from the oddest things, whether selling ceramic towns or timber or services on the Internet.
Richistan is the story of these people, how they got and are getting wealthy, and how they are handling their colossal wealth. It’s fascinating reading.
When I was researching books and writing styles to develop Hypnotic Writing as a concept, I quickly learned that the feature stories on the front page of the Wall Street Journal (WSJ) were some of the most riveting available.
So when I learned Robert Frank is a WSJ reporter who wrote a book based on his popular column (see The Wealth Report blog link on the left), I had to have it, like right now.
I’m loving Richistan.
For one thing, the writing style is, well, hypnotic.
Frank knows how to tell a story to communicate a message. His sentences are tight. His paragraphs are descriptive. The passages are engaging.
The book is worth reading for that reason alone.
But there’s a real education to be gained from learning about the new wealth in America and how people just like you and me are entering the secret world of Richistan.
While people still struggle with having money, in Richistan there seems to be a purer attitude to money.
Yes, people still spend it on jets and fancy cars and more than one mansion, but they also support worthy causes and create foundations to help change the world.
They seem to know money is a powerful tool for doing good in the world.
PS –In Richistan, BMW is bumped for Bentley, Rolex is passed up for a Frank Muller watch, and first class flights are left behind for Gulfstream Jet ownership. The wealthy of Richistan are creating jobs for tens of thousands of people, and some of the wealthiest are using their resources to end poverty in Ethiopia. Read Richistan.
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They want to get by.
They want to make a little money online.
They want to make life a little easier for themselves.
But wanting to get rich— and by rich I mean independently wealthy so nothing, from bills to health insurance to emergencies to big dreams to much else, ever bothers you — is a tiny sliver of any population.
If you’re in that small group, then I have good news for you.
I almost got sunburned sitting by the pool and reading the truly eccentric yet wise new book, How To Get Rich, by Felix Dennis.
Dennis is one of Britain’s wealthiest self-made entrepreneurs. He’s opinionated, articulate, literary, poetic, visionary, and brilliant.
His book is well written, smooth, conversational, controversial, peppered with poetry he wrote and insights he gained from his life in business. Reading it is like listening to him talk over dinner and (lots of) wine, only in my own accent.
I’m digging his book and not wanting it to end. Fortunately it’s a large book (277 pages) and I have to slow down my reading to laugh, ponder, or take notes. Or get out of the sun.
I’ve been carrying this book around with me for days now. That’s unusual for me, as few (oh so few) books are so hypnotic that they keep me focused and thinking.
Dennis is clear that money does not buy happiness. He is equally clear that most of us don’t ever try to get rich because of fear. His basic advice there is to get cozy with it. You’ll never get rich if you give in to your fears.
In my own experience, I’ve found that your wealth is hiding right under your fear.
I never wanted to release The Attractor Factor because of my fear that people would ridicule me.
Well, look what happened: that book got me in the movie The Secret, on Larry King twice, and has led to more book sales and reprints and translations (and more books, such as Zero Limits and the forthcoming, The Key) than I could have ever imagined.
Your wealth may also be hiding right under your rear.
Dennis is adamant — and I totally agree with him — that nothing happens until you take action. He is not a new agey guy and his book is not a touchy-feely one. He insists that “the big idea” is worthless unless you implement it.
In short, you have to get off your rear and get into gear and despite any fear.
I don’t agree with Dennis about everything, and I’m sure he wouldn’t want me to. His belief that focusing on getting rich may ruin other areas of your life is just that: a belief. It can be true, but it doesn’t have to be true.
Of course, he’s playing on a different field than me. He’s got homes in London, New York City, Connecticut, and one on an island in the Caribbean. His big goal right now is to plant a forest (!) in the heart of England.
Like Donald Trump, he’s thinking BIG.
And maybe like Trump, or more accurately like Van Gogh, Dennis has allowed his single-minded quest to get rich to unbalance his life. At least until his later years.
Again, it doesn’t have to be that way.
How to Get Rich is brand new, published in Britain, but available though Amazon here and abroad. There are direct links to order it on the official Felix Dennis site at www.felixdennis.com
I suggest you get it.
But only if you truly want to get rich.
PS — If you want help in facing any fear, be looking for our next subliminal manifestation DVD.
I’m in San Diego at the National Speakers Association event. Arrived in time to hear Randy Gage give a hypnotic presentation on the three main causes of lack programming: government, religion, and media.
They don’t know they are programming us and we don’t know it’s happening – not until someone like Randy Gage stands and shakes us.
I loved that Randy says if you’re not paying more for your shoes than you used to pay for a car, you’re not thinking with a prosperity consciousness.
Look up Randy. Get his stuff.
Awaken from the trance.
And get a new pair of shoes.
PS – Marci Shimoff from the movie The Secret came over and said hi. She’s reading my new book Zero Limits and gets it. She also said I am very brave to deliver this information. Not everyone will understand the third level of awakening, and will take it out on me. How perceptive she is. Cool lady. Look her up, too.
I’m having to swim upstream to read the book HERD, which I mentioned a week or so ago.
It’s a fascinating marketing book but so thick with ideas, theories and psychologies that I feel like I’m mentally drudging through quicksand.
So I was delighted to receive Steve Chandler’s new book, 100 Ways to Create Wealth.
As you know by now, I’m a fan of Steve’s writing. This new book is just as breezy, entertaining and enlightening as his others.
The book doesn’t so much reveal 100 “ways” to wealth as it offers 100 mind openers so you can spot and then receive wealth.
Truth is, money is all over the place and the most unlikely people are finding it. (Watch Donny Deutsch’s TV show The Big Idea to get a real sense of this). Steve’s book, written with Sam Beckford, helps open your eyes.
One of my favorite parts of the book is right at the beginning, where Steve and Sam explain that they are writing this book so you can have wealth so you can help yourself and others.
I put that phrase in bold because I want you to get it.
Many people say money is evil and push it away. What they don’t seem to understand is the wealthier you are, the more good you can do in the world.
Money is a just a tool. When you have it, you can use it to build a lot of good things — for yourself, your family, and your world.
Get this book, 100 Ways to Create Wealth, and start expanding your mind about what is possible.
You deserve it.
So does your family.
So does the world.
PS – Steve’s site is at www.stevechandler.com Get all of his books.
PPS – Zero Limits is climbing the Amazon bestseller list — again! — yet I haven’t begun the promotion for it. The big day will be July 10. Stay tuned.