Tag: P.T. Barnum


Attracting ABC News

Last Thursday ABC News sent journalist Dan Harris to my home to interview me about everything from the movie The Secret to the Law of Attraction to James Ray to the entire self-help movement. Along the way we took a ride in my Rolls-Royce Phantom and talked about masterminding, attracting money now, and more. It was quite “the day.”

This was ABC News’ second visit. They were here in January to film the entire Rolls-Royce Phantom Mastermind with fitness celebrity Jennifer Nicole Lee.

Being filmed in a Rolls-Royce with a gorgeous fitness model at your side is a lot different than being interviewed by a sharp mainstream TV news reporter. TV journalists can be pushy and confrontational, and you never know what they’ll ask, all while a video camera is recording your every word and expression. These interviews are often called “firing lines” for a good reason.

Dan Harris is an exception. Oh, he asked the tough questions and he kept firing questions at me, but I could see he’s a caring man with a sincere curiosity about life and people. And I had of course Googled him before he arrived and knew he is passionate about indy music as well as journalism. I saw that he is an exceptional man with an amazing ability to ask questions under pressure. I liked him. Still do.


Still, most of his questions came from a basic belief that money is bad. “You actually charge $5,000 for your Rolls-Royce Mastermind?” Yes, and I’ll be raising the price in March. “You sleep at night selling self-help books?” Of course. I’m helping people and offering solutions to their woes. “You help people to attract millions of dollars?” Actually, I help them to attract money now. “You’re OK marketing all the time?” I’m not marketing, I’m offering.

And so it went. It occurred to me later that I should have asked if ABC News charged their advertisers, and if they slept well knowing they were selling questionable drugs (with side effects such as possible death), etc. I also wondered if the interviewer got paid for sitting around and asking me questions. And doesn’t ABC News promote/market their upcoming TV shows all day long?

It’s so easy to be a critic.

The interview was from a Stage One perspective, as explained in The Awakening Course. It was all about “Who’s the victim?” and “Who’s to blame?” The other three stages of awakening, and certainly Zero Limits, could never be understood on this first level, where the interview took place.

The ABC News TV show will air in May, if not sooner. It’ll be an hour long special on positive thinking. They’ll have people against it (believe it or not) and they’ll have people for it (like me). They’re also interviewing Rev. Michael Beckwidth and Bob Proctor. On the nay side, they’ll talk with Bright-Sided author Barbara Ehremreich and Sham! author Steve Salerno.

You and I will have to wait to see how ABC edits the show. Meanwhile, I wanted to mention a brief moment Dan Harris and I had after the interview in my office.

Since Dan is deep into music (he’s also a drummer), I told him about my Alien Guitar. He asked to see some of the videos Nerissa and I created where I reveal the alien guitar to the person on camera but not to the camera/viewer. He laughed as he watched one of the clips. I offered to show the alien guitar to him while we filmed the moment but he said it might look like he was promoting it.

I then told him that my master strategy was to get a buzz going and then go on David Letterman to show and play the Alien Guitar. I told him I wanted to wait and get people really talking first.

“I wouldn’t wait,” Dan said. “I’d contact Letterman right now.”

“You would?”

“Sure. His show needs so much content that they’ll latch onto this right away.”

I paused as I considered his advice. Then something dawned on me.

I looked at Dan and said, “You know what you just did with me?”

Dan looked at me and asked, “Encourage you?”

“Yep. That’s what we do in the self-help movement.”

Dan nodded, letting it seep in.

“We listen for the latent desire already in a person and then encourage them to take action to make it real,” I explained. “Just like you did with me.”

I wish that moment had been filmed. It demonstrated what self-help and coaching is really all about.

Again, we won’t know what the entire ABC News show will be like until they edit it and air it in May. (Nerissa filmed the entire interview on her flip cam, so we can match their editing with what was actually recorded.) I think the show will be great. After all, I’m thinking positive.

As for now, I’m grateful to have met Dan Harris and attracted ABC News here. It could mean an appearance on David Letterman, with my alien guitar, will happen soon.

Ao Akua,


PS — Learn all about self-help, Law of Attraction, The Secret and much more in my Miracles Coaching program. Just click right here.

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How Much Money Is Bad?

A friend of mine read my last blog post and sent me this email (used here with his permission):

Thank you for this Joe.

Perfect timing for me to receive actually.

Since we met a few years back I have been focusing on generating more money to serve the consciousness that we both love.

I have through conscious intention become business partners with John Assaraf, significantly grown my Dojo and created some really wonderful tools to help people awaken to their dreams.

I recently received two nasty e-mails one saying that all I focus upon is money and another saying that my business had become “a money-centered, entrepreneurial environment”

At first it hurt and really stung to read this — I have always been about the love. Yet after reflecting on my core intentions and reading your Barnum post tonight I realize that people with money issues cannot see past their own hang ups and therefore they choose to project onto others what “they think” they see. It is a shame really, as there is so much good that is being done by people who understand the true value of money.

The truth is it still is ALL about the love for me — now just with more resources to serve 🙂

For example, I recently sent a few thousand dollars to my mother to help with some unexpected bills – wow the joy I felt in finally being able to offer her a hand (she has done so much for me) – it really cannot be expressed with words!!

Two weeks ago I went to John’s home in San Diego and watched him help the Just Like My Child Foundation raise tons of money to build a school and hospital for homeless children in Uganda.

Last week my wife Sabrina helped produce, direct and MC a charity event called Dancing with the Stars, Austin — she was a huge part of raising $675,000 to help protect innocent children who are abused by their parents!

Today I understand the true value of money and the core motivation of those like you, Barnum, Assaraf, my wife — and yes, myself.

I am grateful for the growing desire within myself to make a true difference. I am also committed to generating abundant income so that I can make a true difference in this world.

So thank you for today’s blog post and please know that you helped me a while back by planting some important seeds in my mind — thoughts that I could attract whatever I wanted.

Anyway I wanted to say thank you for that and let you know those seeds blossomed into wanting to share more love and serve others with a greater capacity.



Tristan Truscott
CEO, i-Grasshopper
“Conscious Thinking • Conscious Living”

I love Tristan’s email.

It made me speculate why some people criticize those who attract money and live a luxurious life.

It has to do with their belief system, of course.  It seems most people consider money to be a necessary evil. They need it to survive but they don’t really like it. And if they get more than enough money, they try to get rid of it fast. That’s why some lotto winners are broke a year later. On an unconscious level, they didn’t want to keep all that money. It triggered their “wealth set point” and they had to bring their income back down to their comfort level. Of course, one way to unconsciously justify not having money is to condemn those who do have it.

I wrote my latest book, Attract Money Now, to help clear and release negative beliefs about money. Money in and of itself is meaningless. Just paper and metal. When you travel as much as I have recently, you get to see that money in one country looks like Monopoly money in another country. (Try buying anything in the USA with Russian rubles.)

Money is only meaningful to you once you attach meaning to it. For most of us, we unconsciously absorbed meaning before we could speak, from our family and friends, and later from the media, government, religion, etc. Most of us have never questioned what we deeply feel about money.

The wealthy people I admire have positive meaning attached to money. Like Tristan, they’ve discovered that the more money they attract, the more they can use it to help themselves and others.

I enjoy money. It enables me to have toys, whether guitars or cars, and it lets me help others, whether my own family or complete strangers, such as with a movement to end homelessness (called Operation Yes).

You also get to put a happy spark in lives when you have money.


For example, recently I bought a lot of outdoor furniture for my new office from www.texaswebstore.com. Some was Teak root from Taiwan (above picture, which reminds me of Hobbit forest furniture), and others were former ox carts in Taiwan (as pictured below; the table was once a cart wheel).

When the movers came, I asked them if they would move some other items while they were here. They agreed and did. They moved a cigar humidor, a roll top desk, and a wooden guitar display case. When I asked them how much they wanted for the extra work, they shrugged and said, “Whatever.”


I pulled two new one hundred dollar bills out of my pocket.

“How’s two hundred dollars?” I asked.

The mover’s eyes widened and they nodded approval.

Before they could speak, I handed one of them two hundred dollars and then reached into my pocket and handed the other one two hundred dollars.

At this point they couldn’t speak.

I felt terrific to know I helped these men with a spontaneous gift that was so unexpected and so large that they’re probably still talking about it.

It’s a lot easier to attract more money when you know money is neutral energy and you’re going to use it to make a difference in the world.

As I wrote in my previous blog post (quoting P.T. Barnum), we can’t all see alike, but we can all do good.

Money enables you to do more good.

It’s one of the most powerful spiritual tools ever created.

Just ask Tristan.

Ao Akua,


PS — You can still get my new book free by clicking the banner below —

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"Kill Off P.T. Barnum"

In 1855 P.T. Barnum was attracting a world-wide name for himself. He turned a dying dime museum of New York City into the thriving Barnum’s American Museum, the Disneyland of the day. He wrote his autobiography and saw it become a bestseller. He created General Tom Thumb and entertained royalty with him. But not everyone loved Barnum’s success. In 1855 someone wrote an article titled, “How to Kill Off Barnum”. Here it is:


As you can see, the strategy of the unknown writer was to cut off Barnum’s success by keeping him out of the newspapers. The ironic thing is, the article appeared on the front page of a newspaper. Here it is:


Obviously, this “strategy” was poorly thought out. Not only did it assist Barnum in remaining and maybe becoming even more famous, but the young showman went on to become one of the wealthiest and most well known people in the world. The writer of the article, however, remains completely unknown.

I find this relevant today. Too many people are criticizing others who are achieving success. Instead of focusing on their own goals, they spend their time and energy writing negative posts and reviews. They don’t seem to see that (a) their work isn’t stopping anyone and (2) their work is a distraction from their own calling.

Reading Will Bowen’s new book, Complaint Free Relationships, is helpful. Listening to Steven Pressfield’s The War of Art is also enlightening. Both show that complaining about others is a way to avoid doing your own work.

P.T. Barnum said, “We cannot all see alike, but we can all do good.”

Do something good today.

Ao Akua,


PS — My book on P.T. Barnum is There’s A Customer Born Every Minute. It’s at Amazon, in book stores, etc.

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The First Book

Now that my breathtaking new office is done, with wall to wall and floor to ceiling bookcases, I’m trying to decide what should be the first book I bring into the new sacred space.

Should it be one of my own books?

One of my friends?office nerissa

Or one of the many rare, even autographed books by authors I love, such as Neville Goddard, P.T. Barnum, Claude Bristol, Joseph Murphy, Edward Bernays, Jack London, Mark Twain, William Saroyan, Shirley Jackson, Robert Collier, Napoleon Hill or – ?

I have a huge collection of books on marketing, copywriting, publicity, metaphysics, spirituality, fitness, muscle building, magic, hypnosis and more.

But of all these books, which one deserves to be the very first to gain entrance into my new office?

I went out to dinner with friends and told them of my challenge. One of them was an author and of course wanted his book to be the first in my office. Another friend suggested I have a contest and let people vote on the book that should be first.

None of it felt exactly right. We left dinner and went walking. We stumbled across a new art gallery. Inside was the artist showing his work.

It was called “Art that makes you laugh.”

I asked the artist why it was called that.

“Follow me and I’ll show you,” he said.

art laughs

He brought me to a painting of two sharks swimming, headed to a judge’s bench in a courtroom.

I didn’t see anything funny about that.

“Read the caption,” the artist said.

I looked and read, “Counsel approaching the bench.”

I laughed.

Turns out the artist has been drawing humorous pictures like that one for decades. He’s known for his unique art. He’s a former advertising guy turned artist. Apparently he’s doing just fine.

I bought three of his paintings for my new office.

And a copy of his book.

His book is a collection of his funny art, titled, Are You Laughing At My Art?

I took it home and put it in my office.

Before I knew it, I realized I had finally brought a book into my new space.

But it didn’t feel like the right first book, as I had no previous relationship with it, so I didn’t put it on a shelf.

Instead, I grabbed my signed copy of Napoleon Hill’s famous book, Think and Grow Rich, and a first edition of Hill’s book, How to Sell Your Way Through Life.

office new books

Those two books are classics of success literature. They look wonderful on my shelf, too.

Now, what will be the third book I put on the shelf?

Ao Akua,


PS — The artist is Jeff Leedy. That’s him in the photo with me. Funny guy. His site is right here. Top photo is of my new office with Food Powers Queen Nerissa Oden posing in it.

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P.T. Barnum on Attracting Money

Most people don’t know the legendary circus promoter P.T. Barnum never said “There’s a sucker born every minute.” He was more inclined to say, per the title of my book on him, There’s a customer born every minute.


Most people don’t know Barnum knew how to attract money. He was born poor, made a fortune, lost it, and attracted another one.

Most people don’t know he also gave a talk on The Art of Money Getting. It was a brilliant how-to by a man who knew the spiritual and material approach to life was the only balanced way to be happy, help others, and attract money.

Two friends of mine just released Barnum’s famous talk on audio CDs.

barnum joe audio

They are willing to give you the audios if you go to the link set up for my readers at www.ptbarnumspeaks.com/mrfire.html or click right here.

Go listen and grow rich.

Ao Akua,


PS – Top photo is of P.T. Barnum and General Tom Thumb. Barnum made the little man a multi-millionaire.

attract money now hardcover offer