A few weeks ago my favorite magic shop sent out an unusual email.
The owner said he needed sales or he might go out of business.
He asked everyone on his list to buy something, even if it was small and inexpensive, even if it was a gift certificate to be used at a later time.
I responded by ordering a thousand dollars worth of magic tricks and books. (One book cost five hundred dollars, so the tab was easy to reach fast.)
I’m a lifetime member of The Society of American Magicians, the organization Houdini started. I spend a small fortune on magic. Spending a grand on more of it wasn’t unusual. In fact, I was excited about the new goodies I’d be receiving.
I didn’t think anything of the email or my order until I heard from the magic store owner a few days later.
He said someone on his list called him and educated him about the Law of Attraction, saying he was violating the Law by acting from desperation and not intention.
The caller then went on to read excerpts about the Law of Attraction from his favorite Law of Attraction author.
Turns out that author was me.
After the caller completed his lecturing, the magic store owner said he not only personally knew the author of those passages, but that same author just responded to the very email the caller was complaining about, adding that the author (me) ordered one thousand dollars worth of stuff due to that email.
The caller was dead silent.
This raises an interesting question:
Was the magic store owner acting from desperation or was his email an intention triggered by his desperation?
Here’s how I see it:
The magic shop owner looked at his bank statement and realized he needed sales, and fast. He was clear about what he didn’t want (to go bankrupt) and that urged him to be clear about what he did want (to attract more money now). The resulting email was a positive move that led to positive results.
There’s a fine line between acting from desperation and using the desperation to choose what you want. In my book The Attractor Factor I said the first step is to know what you don’t want. The second step is to choose what you do want. The magic dealer did both steps.
He was also practicing sound marketing.
Remember, I wrote many books on marketing, including Hypnotic Writing and Buying Trances. I know a little something about the subject.
The magic dealer gave his prospects a logical “reason why” to buy now: by explaining that times were tough and he needed sales or else, he told the truth and won the hearts of customers like me.
When I received his email, I felt the sincerity in it. I didn’t feel desperation. I didn’t feel pleading. I felt a heartfelt attempt to attract what he wanted: more money from more sales.
And the dealer’s email worked. I responded to it. So did others. He’s still in business.
I wouldn’t be so quick to judge people for what you observe. The Universe responds to the feelings in them that you can’t see. What they get is what they attract. You don’t need to judge them at all.
The bigger question is what are you doing and feeling?
What are you attracting?
What would you prefer to attract next?
There’s where the real magic lives.
PS _- The magic dealer is Denny of Denny Magic Shop. Check it out.