Tag: magic


Butterflies and Your RAS

How many butterflies do you see around you?

Right now, in your home or office, probably none.

How many butterflies do you see around you?

How many butterflies do you see around you?

But you will probably notice a few later today – maybe in a magazine photo, or on television, or out in nature – at least until my question evaporates from your consciousness.


In researching goal setting for my upcoming talk for the Texas Association of Magicians (TAOM) convention in Austin, Texas on September 6, 2015, I was reminded of our RAS.

RAS means Reticular Activating System.

It’s at the base of your brain stem.

It’s job is to basically sort through the millions of data bits surrounding you in any one moment to deliver the seven bits that are relevant to you.

Numerous authors gave their own names to this natural tool of survival and selection.

In 1960, Maxwell Maltz wrote a breakthrough book called, Psycho-Cybernetics. In it he called the RAS your “servo-mechanism.”

Seems like an odd name to me, but it worked for Maltz and legions of his readers.

Either way, there is something in you that will help you attract your intentions if you activate it.

So let’s look a little closer…

How does your RAS select what’s relevant?

Basically in two ways:

1. Anything to help you survive.

2. Anything related to a goal.

Survival is the default setting.

Your brain is designed to help you stay safe and reproduce.

You don’t have to think about it. It’s hard wired into your brain.

Most of the work of your unconscious is around the idea of keeping you here and assuring some aspect of “you” remains after you’re gone.

But you can also program your mind for additional filters.

For example, whenever you set a goal or intention, you are programming your mind to help you attract and achieve it.

You are inserting a new command into your RAS.

It will then begin to filter those 10,000,000 bits of data in every moment to deliver what is relevant to your goal or intention.

But how do you program your RAS?

The best way to get a new command into your brain is with a goal or intention that fulfills these three qualities:

1. Emotional

2. Vivid Imagery

3. Repeated

In other words, a goal needs to be fueled with emotion (love, hate, or fear are the biggies), it needs to be vividly clear as an image (the mind responds to pictures), and it needs to be repeated (to get it installed in your mind).

When I asked you to look for butterflies, I was temporarily turning on your RAS to look for butterflies.

Without an emotional reason to see butterflies, or a clear picture of what butterfly you wanted to see, and without repetition, you will soon forget all about butterflies.

This is true for anything you want to attract or achieve.

Your mind is designed to help you achieve your goals, but you have to tell it what you want.

Why not do that right now?

Here’s how:

1. Select a desire, goal or intention.

2. Find an emotional reason for wanting it.

3. Create or find a clear image of it.

4. Look at the image, and feel your desire for it, every day.

Of course, you still need to take action.

Wallace Wattles (of The Science of Getting Rich fame) said what you want will arrive through natural means.

Don’t expect a Hollywood movie style Harry Potter production of your goal, but do welcome it if it comes that way.

Expect Miracles – and do what you are inspired to do.

Meanwhile, enjoy the butterflies.

Ao Akua,


PS – I’m speaking at the TAOM convention because I am a lifetime member of the Society of American Magicians, the organization founded by Harry Houdini. But I’m far less interested in magic tricks as I am in real magic. If you want real magic, too, then please click right here.

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Member BBB 2003 - 2015


Attracting Real Magic

A few weeks ago my favorite magic shop sent out an unusual email.

The owner said he needed sales or he might go out of business.

He asked everyone on his list to buy something, even if it was small and inexpensive, even if it was a gift certificate to be used at a later time.

I responded by ordering a thousand dollars worth of magic tricks and books. (One book cost five hundred dollars, so the tab was easy to reach fast.)

I’m a lifetime member of The Society of American Magicians, the organization Houdini started. I spend a small fortune on magic. Spending a grand on more of it wasn’t unusual. In fact, I was excited about the new goodies I’d be receiving.

I didn’t think anything of the email or my order until I heard from the magic store owner a few days later.

He said someone on his list called him and educated him about the Law of Attraction, saying he was violating the Law by acting from desperation and not intention.

The caller then went on to read excerpts about the Law of Attraction from his favorite Law of Attraction author.

Turns out that author was me.

After the caller completed his lecturing, the magic store owner said he not only personally knew the author of those passages, but that same author just responded to the very email the caller was complaining about, adding that the author (me) ordered one thousand dollars worth of stuff due to that email.

The caller was dead silent.

This raises an interesting question:

Was the magic store owner acting from desperation or was his email an intention triggered by his desperation?

Here’s how I see it:

The magic shop owner looked at his bank statement and realized he needed sales, and fast. He was clear about what he didn’t want (to go bankrupt) and that urged him to be clear about what he did want (to attract more money now). The resulting email was a positive move that led to positive results.

There’s a fine line between acting from desperation and using the desperation to choose what you want. In my book The Attractor Factor I said the first step is to know what you don’t want. The second step is to choose what you do want. The magic dealer did both steps.

He was also practicing sound marketing.

Remember, I wrote many books on marketing, including Hypnotic Writing and Buying Trances. I know a little something about the subject.

The magic dealer gave his prospects a logical “reason why” to buy now: by explaining that times were tough and he needed sales or else, he told the truth and won the hearts of customers like me.

When I received his email, I felt the sincerity in it. I didn’t feel desperation. I didn’t feel pleading. I felt a heartfelt attempt to attract what he wanted: more money from more sales.

And the dealer’s email worked. I responded to it. So did others. He’s still in business.

I wouldn’t be so quick to judge people for what you observe. The Universe responds to the feelings in them that you can’t see. What they get is what they attract. You don’t need to judge them at all.

The bigger question is what are you doing and feeling?

What are you attracting?

What would you prefer to attract next?

There’s where the real magic lives.

Ao Akua,


PS _- The magic dealer is Denny of Denny Magic Shop. Check it out.

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"Mr. Fire's Wonder Show"

I’ve secretly been planning an event of mega-proportions and personal challenge for two years now. Recently I got up the nerve to announce it in front of friends. You can see the two minute announcement about magic, music and miracles by clicking on the below image or going to http://youtube.com/watch?v=_eThKoL1alw Enjoy.