It’s hard to believe The Secret book and movie came out more than ten years ago.

They’re still cooking, still circulating, and still changing lives.

I’m forever grateful for The Secret, whether I was in it or not.

It triggered an awakening, a conversation, and hope.

But it also created confusion.

Many people watched the movie or read the book, tried what they learned, and felt “It didn’t work.”

And that’s the problem.


The Secret was only an introduction to a principle. It revealed the basics of the Law of Attraction to the masses.

But that’s all it did: introduce the idea.

It didn’t offer the depth you need to understand the law or use it to create a new reality.

Even today, ten years later, I see people not fully understand what I call “the missing secret.”

A secret message for you

In short, you get what you unconsciously believe, not necessarily what you consciously say.

In other words, intentions are one thing, but you also need to know about counter-intentions.

Let me explain.

Intentions are what you consciously declare.

“I intend to increase my sales” is an intention.

“I intend to create a bigger business” is an intention.

“I intend to attract my soulmate,” is an intention.

Intentions are powerful; they engage the mind, rally the emotions, and help create momentum.

Intentions are good.


Counter-intentions are in the subconscious/unconscious mind.

If you unconsciously believe “money is evil” or “money is bad” or “I don’t deserve good things,” then you will veto your intentions.


You will block them.

You will unconsciously sabotage your own success. You won’t even know it.

You’ll blame your lack of success on other people, or politicians, or the current economic climate, or even The Secret.

And that’s the missing secret.

You can sit and meditate, visualize, affirm and wear amulets all day long, but you won’t attract what you want while the limiting beliefs remain operating in your deeper mind.

The unconscious is far more powerful than the conscious. Numerous books on neuroscience prove this fact. So, in order to attract what you consciously want, you have to clean up your unconscious/subconscious beliefs.

The movie and book never addressed this issue. Again, they were only introducing an idea. We need the sequel to the The Secret to understand how to actually begin to manifest the reality we want on a consistent basis.

Since there’s never been a sequel to the movie (there have been numerous follow up books, such as The Magic and the recent, How the Secret Changed My Life), I’ll give you a formula to help you make better use of the Law of Attraction.



Here’s The Formula:

First: State your intention.

What do you want to have, do, or be?

Be clear.

Be specific.

Declare it.

Own it.

Write it down.

That’s your goal/intention/outcome.

It should ignite the fire of desire in you.

Second: Note what objections surface.

What thoughts come to mind?

Do you have doubts?



Be honest.

Really look within.

Stating your intention will trigger limiting thoughts about attracting it. Those are clues to your limiting beliefs. Welcome them.

Write those down, too.

Third: Clear the limiting beliefs.

Ask, “Do I believe this?”

Or, “Where’s the evidence for this belief?”

Act like a good detective and unearth the reasons you may have for the beliefs, doubts, fears, or concerns.

Then question the evidence.

Question the reasons.

What you are doing is dismantling your own belief system.

You will weaken it, and eventually clear it.

You will deprogram yourself.

You will rewire your own mind.


You will be free.

This last step is something you can use a wide variety of techniques to accomplish. I’ve written many books to help, such as my newest, The Miracle: Six Steps to Enlightenment. You can use EFT (the tapping method). You can use the Hawaiian spiritual tool called ho’oponopono, which I wrote about in Zero Limits and AT Zero. You basically say, “I love you, I’m sorry, please forgive me, thank you” to your connection to the Universe, as a type of prayer for cleansing. You can get into my coaching program, you can work with another person, you can write out a dialogue with yourself, questioning your beliefs in writing.

Modern brain sciences prove that you can change your own mind.

Read books like Shad Helmstetter’s The Power of Neuroplasticity or Jeffrey Schwartz’s You Are Not Your Brain.

The ways and means to “get clear” of counter-intentions are readily available to you.

And proven to work.

But it’s essential to do this step in order to attract what you intend, or something even better.

Again, I’m grateful for The Secret, and you should be, too. It may not have revealed the “missing secret” but it paved the way for a whole new world of transformation, including your own.

"Train your mind to see the good in every situation"

“Train your mind to see the good in every situation”

Dr. Joe Vitale, a star in the movie The Secret, is a bestselling author, musician, speaker, coach and more. His latest book is The Miracle: Six Steps to Enlightenment. You can have his free e-book, Attract Money Now, at His main website is


  1. March 2, 2017 at 9:36 pm

    Thanks for reminding me again, but I read half a dozen of y our books that say it all and are always two feet beside me.
    Wouldn’t it be wonderful if you would look at my website?

  2. Donald-Reply
    March 5, 2017 at 10:06 pm

    Hi Joe!! I recently signed up for your Miracles Coaching. I am excited! I was recently diagnosed with cancer, which they said could be cured with surgery. But, I have decided to put my faith in you and spend the money on coaching instead. I think the universe will cure me through you! My doctors were totally negative about my decision, telling me I was “choosing certain death.” Can you believe that? Anyway, I would rather give my money to you than some negative doctors! Wish me well, my friend!

    • Dan-Reply
      February 2, 2018 at 5:35 am

      Hey Donald, how is your challenge going? I really want for you to win at this.

  3. Glauber Cardoso de Oliveira-Reply
    March 26, 2017 at 9:50 pm

    That’s a great book! It can really be used as a guide to fell the prosperity…

  4. April 1, 2017 at 8:06 pm

    I really like the secret. I remember when it first came out. Then soon after that I remember when you came out with the “Secret to Attracting Money” (I believe that’s the title). I was working at a used car lot, and honestly at the time, I was torrenting every self help thing I could. I actually decided to pay for your course, and I listened to it, and listened to it and listened to it. I ended up doing a blog/seo marketing for the used car lot soon after getting that course… then I ended up quitting because as some used car lots seem to have an issue with ethics… Anyway, I started getting calls hand over fist asking about used cars. Although I wasn’t working there, it help me realize I could drive calls to businesses. And over the many years I’ve refined how to market online (SEO), ended up getting in with OMG (which Bob entered into a year after I joined), and the rest is history really, I really grew to understanding hardwork and belief can truly get you to where you wanna go. I will be leaving for Fukuoka, Japan here on Monday (april 3rd 2017) to go to school for two years with my wife. And it all stemmed from believing I could have more! It’s all awesome possum!!

  5. Dan-Reply
    February 2, 2018 at 5:38 am

    Nathan, please leave a link to a website or blog on how and what you did to change your reality. I’d like to see how Joe’s writings helped you.

  6. March 2, 2018 at 5:02 pm

    Hey – Joe is one great dude. I’ve been following him for years. Keep it up 😉


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