Tag: brown landone

In the October, 1927 issue of Nautilus magazine, prolific Law of Attraction author Brown Landone revealed a way to give yourself a “shock treatment” to attract more money.

I’m a huge fan of Landone. He wrote more than 100 books, including The Success Process, before his death in 1945. I was deeply interested in this article by him in this old magazine of New Thought ideas.

In it, Landone told the story of coaching a woman who came to him complaining that her husband had a weak heart and wasn’t successful.

She wanted him fixed.

New Thought author Brown Landone

Landone explained that he didn’t fix anybody.

He knew that once you found your own inner peace, the rest would follow.

He wrote:

“..I know that abundance is a result of attaining the kingdom of heaven, and that each soul’s kingdom of heaven is within himself.”

He went on to say that he might help in uncovering the source or cause for the heart palpitations and the lack of success, which would help the man discover his own inner kingdom.

In other words, if he could help the man get clear of his inner blocks, the results would follow.

So he agreed to see the husband.

After a brief discussion with the husband, Landone discovered the man had $647 in savings and made $47.50 a week. (This was 1927, remember.)

He also learned that the husband had lost much of his “gusto” for life; that he was simply going through the motions in his day to day life, without much hope or enthusiasm for anything better.

With that information, Landone did something shocking.

He told the husband to go out and spend all the money!

“I told him to buy his wife five new dresses that afternoon, to order a $90 suit of clothes for himself, to purchase a $740 auto within a week, and to buy a $6,000 or $7,000 home within a month!”

What!?

The advice stunned me.

How in the world could he tell a struggling man, just getting by, to go empty his savings and extend himself financially?!?

What logic was behind this?

I was riveted to Landone’s article, wanting to know why he gave such a controversial directive.

Landone went on to explain, “Beginning to lose hope, leads to lack of daring.”

He wanted the husband to wake up!

He wanted the husband to stretch.

He wanted him to dare again.

He wanted him to get out of his comfort zone.

He wanted him to shock his own mind and awaken it.

The man listened, and acted.

Landone said the first thing that happened is the man’s heart began to beat evenly again. 🙂

And then the man began to think of new ways to improve his position at work, which led to him getting promoted, and then getting a higher salary.

Within a few months, the man’s consciousness had changed to the degree that he left his job, started his own business, and saw his revenue leap to $90,000 a year — in 1927!

The man told Landone, “Why it’s silly to be poor, isn’t it?”

I love the story and the message.

In my book, Attract Money Now, I call Prosperous Purchasing one of the seven steps for attracting more money.

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The idea is to honor and appreciate yourself by being honest: when you have the desire for a product or service, and you have the funds, then go ahead and make the purchase.

It’s an affirmation of prosperity to do so.

But Landone suggested buying and investing more than what you are comfortable with, and putting yourself into a scary place financially, as a way to “shock” or “kick start” your own mind.

Instead of playing it safe, you shake yourself by taking a risk.

You over ride your fear with an act of faith.

And then you watch your mind come alive with new ideas.

It’s not about feeling desperate, but about feeling driven.

When I interviewed Jen Sincero, author of the book, You Are A Badass, she told me that her life changed when she hired a coach.

She also said making the decision to do so rocked her world.

“I tapped out my credit card to hire the coach,” she told me. “And the first thing that happened is I threw up.”

Jen went on to tell me that she called her coach and tried to get her money back.

“But the coach told me that my vomiting was part of the process,” Jen explained. “I was beginning my transformation right then and there.”

If you find yourself in a financial lull, consider giving yourself a prosperity shock treatment.

Simply Dare Something Worthy.

Consider what you really want to buy (for yourself or someone else) but are afraid to do so, and then go buy it!

If you are reading this and feeling your heart race and your palms sweat, then you know what to do next.

To be blunt, are you going to come from fear or faith?

Said another way, the idea isn’t to get rid of fear, it’s to use it as a catalyst for new ideas, actions, and results.

Dare and grow rich.

Shocking, eh?

Ao Akua,

Joe

PS — Just as Brown Landone was a coach to the husband, you’ll get faster results with your own coach, too. Check out Miracles Coaching. Remember, it’s okay to stretch. It’s time to shock yourself into awakening. Do it!

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