Robert Collier remains one of my all-time favorite authors.
He influenced me when I was a kid in Ohio in the 1960s, with his books, The Secret of the Ages and The Amazing Secrets of the Masters of the Far East.
Collier was the first to introduce me to the Law of Attraction, mind power, positive thinking, and more, while I was a teenager searching for truth in books. His writings deeply influenced me.
“Plant the seed of desire in your mind and it forms a nucleus with power to attract to itself everything needed for its fulfillment.” – Robert Collier
I didn’t know Collier was a copywriter and direct response marketer until, as a struggling adult living in Houston, I stumbled across his magnum opus, The Robert Collier Letter Book.
I still remember seeing the hardback book, with a faded yellow jacket, on the shelf of Colleen’s Books in Houston.
I stared in disbelief.
I carried the hefty book to the front desk and asked Colleen if the author was the same one who wrote all those metaphysical books.
She didn’t know.
But as I scanned the pages, and saw sales letters for those esoteric books I had read decades earlier, I knew Robert Collier was the author of all of it.
It changed my life forever.
I was an OK copywriter before the letter book; I was a hypnotic copywriter after it.
And it was a mention in the letter book that sent me on a wild adventure to discover all I could about Bruce Barton, which led to my writing a turning point book in my career, The Seven Lost Secrets of Success.
And knowing that Collier was a marketer as well as a metaphysician paved the way for me becoming the same, and led to my book Spiritual Marketing, which was later retitled The Attractor Factor, which still later got me invited into the hit movie The Secret.
He so influenced me that I dedicated my book, Hypnotic Writing, to him.
I collect everything by and about Collier.
I have a paperback version of the Letter book, published during war years to save money.
I have an autographed copy of the first edition of the Letter book.
I have a little course he wrote on making money by mail.
I have a complete set of his original booklets.
What was Collier’s secret to success?
It wasn’t sales letters, as I would have guessed, it was ideas.
“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blue print, and begin to build.” – Robert Collier
Robert Collier felt the idea was more important than the sales letter for it, though he obviously made an icon status legend for himself with his letters.
Collier knew numerous people of fame during his lifetime, including strongman George Jowett. I thought that was synchronistic as I know many strongmen of today, including Dennis Rogers and Iron Tamer David Whitley.
I was having lunch with Jerry and Esther Hicks, of Abraham fame, a decade or so past, when Esther said that the greats of long ago met and had lunch, just as we were having lunch that day. They, too, had been influenced by Collier.
Collier left us in 1950.
I was born in 1953.
I often wondered if I were the reincarnated version of him.
Of course, I never got to meet him, let alone have lunch with him, but his spirit, ideas, and wisdom live on, in all of his books, but particularly in his magnum opus, The Robert Collier Letter Book.
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If I handed you a horseshoe and said “Bend it,” what would you do?
Probably nothing, right?
Same thing if I offered you a metal bar.
You’d hold the cold steel and wouldn’t know where to begin.
Your mind wouldn’t have any idea how to start.
It would seem impossible.
But the other day I came home and handed Nerissa a bent horseshoe and a twisted metal bar.
“You bent these?” she asked in amazement.
“Yep,” I replied. “And I also drove a nail through a board with my hand.”
“How is that even possible?” she asked.
And that’s where I had an “aha” about how we can more easily and quickly change beliefs.
Let me explain…
I attended the Strongman University seminar with the legendary Dennis Rogers and strongman David Whitley. You may recall their names because I wrote about them on a previous blog post.
Both guys are powerfully strong, and prove it by ripping thick phone books, decks of playing cards, bending nails and spikes and steel bars and horseshoes, breaking out of chains, holding people high in the air with one hand, and more.
They come from a long history of strongmen (and women) who do feats of strength for a living.
I attended the event to find out their tricks of the trade.
Turns out, there aren’t any tricks.
These strongmen are actually doing what you see them do.
While there may be magic trick approaches to getting similar results, Dennis and David and the old school authentic strongmen don’t use tricks.
They are using intent, will power, knowledge of technique, and a tremendous amount of focused sheer strength.
I know because it took everything in my body and mind to bend a horseshoe.
My muscles ached, my breathing was hard, my face was flushed, my neck veins were popping, and I groaned and struggled as my entire body and mind were focused on bending that horseshoe.
And I did it, too.
But when I first held it, it seemed impossible.
After all, a horseshoe is hard steel and made for a horse.
It’s not designed to give.
How was I going to bend it?
But here’s what happened:
I saw David do it.
Then I saw a few other people in the event – including two petite but strong women – do it.
And then I knew it was possible for me, too.
In other words, seeing living proof of it being done convinced me – it changed my belief system – and I realized it was now possible for me, too.
This insight made me realize that when you want to change something in your life, you might need to read, see, or meet someone who has already done it.
Once your mind accepts the reality of change, it then becomes possible for you, too.
You still have to take action, of course.
The horseshoe will not bend by itself.
I have to pick it up.
I have to see it in my mind bending.
And I have to collect all the muscle and energy and focus possible within me and aim it at that horseshoe.
But because I know it can be done, I’m more inclined to give it my all.
And when the horseshoe bends, you feel like superman.
Same is true for all your goals.
Once you achieve one, the rest become doable.
You don’t have to pick up a horseshoe and bend it, but wouldn’t it be cool if you took on a daring challenge and completed it?
And if it’s a big challenge – like bending a horseshoe or steel bar was for me – then read about or watch a film about someone who already achieved the goal you want to achieve.
Their success will teach you and inspire you and let you know that what you want to do is possible.
And then, go do it.
PS – What if you try and fail? Truth is, I wasn’t able to do all the feats of strength that David and Dennis taught. I couldn’t rip a phone book, tear a deck of cards, or bend a metal spike. I tried so hard that my muscles still ache today. So, did I fail? Not at all. As long as I keep trying, and remind myself that it is possible for me to do, then I will succeed. The “failure” was simply feedback that my grip needs to be stronger. And that means my “failed” attempts were actually part of my training. Just trying to rip or tear or bend was building my muscle. You never fail as long as you keep moving forward.