From time to time I hear from someone who asks a sincere question along the lines of —
“I read your books and loved them. But I seem to be missing something. The bills are piling up and I don’t feel happy. I’m starting to doubt that this stuff actually works. Can you help?”
I’ve been there.
I used to read all the self-help books — going to the public library while homeless and later in poverty — and wondered why nothing worked.
After all, even after reading success classics like Think and Grow Rich, I was still broke.
What was I doing wrong?
Were the books lying?
Was Napoleon Hill missing a step?
It took me decades to realize that I can read all I want and not change on a deeper level.
The books all addressed my conscious thoughts, not my sub-conscious ones.
As I learned later, the unconscious/subconscious part of our mind contains the largest database of programming.
IT is running the show, not our conscious mind.
As long as I just read self-help books, all I was doing was entertaining my conscious mind.
I still had my subconscious to contend with.
While it’s true that you can read enough books on the same line of thought and actually “brainwash” your unconscious into a new way of thinking, it’s also true that that is a long process that might take years.
What would be a faster way to change?
What would be a more reliable one?
What would be more fun?
Until you get someone skilled at listening to you, reflecting back to you your own beliefs, and holding you accountable for taking right action, you will probably keep thinking, believing, doing, and experiencing the same results.
No wonder you will begin to doubt.
No wonder you will begin to question.
No wonder you may become a critic who blames everyone else for your rough road through life.
Until you go deeper into your own belief system, just reading may not be enough.
You CAN change on your own.
You CAN change from reading the right book.
Happens all the time.
But it’s an uphill gamble.
I want to help you get the results you want faster.
Here are some resources to help you sort this out:
The Missing Secret is my bestselling audio program revealing how your mind works, why you need to go deeper than just reading, and it delivers tools you can use today to make lasting changes. See it at http://www.nightingale.com/missing-secret.html
Miracles Coaching is the program I developed years ago which has been helping hundreds to thousands of people. You can see evidence that it works at http://www.miraclescoachingproof.com
Napoleon Hill and the other classic self-help authors weren’t wrong or misleading or incomplete.
Their books work.
But you may need some help in implementing what they teach.
Anyone can change.
You just need a little help.
Don’t give up.
PS — I realize hiring a coach can be a big, scary and bold step, especially when you may be doubting, low on funds, and unsure about the future. But if everything was working fine in your life, you wouldn’t even be reading this post. It’s time to shock your system. I strongly suggest you take a leap of faith, do something dramatically different to rock your world, and sign up at http://www.miraclescoaching.com
Back in 2001 I released my magnum opus when it comes to marketing.
Titled Hypnotic Marketing, it was an e-book revealing my three-step formula for attracting more business.
It was packed with juicy stories and funny case histories, from flying midgets to burning bras, to stupid websites to outrageous ideas that worked, and more.
I just updated and released the book as a printed paperback, now more than 400 pages long, and containing zippy and zany articles as bonuses, and revealing a fourth step to the famous marketing formula.
There’s everything in this mega-book, including —
Chapter 2: How to Hypnotize the Masses with “PO” Ideas
Chapter 3: Flying Midgets and the PR Folk Hero
Chapter 4: Eight Proven Rules for Getting Publicity
Chapter 5: Pitching a Heavyweight Boxing Champion and His Sausage
Chapter 6: Show Your Bra!
Chapter 7: 21 Ways to Identify Story Ideas About You or Your Business
Chapter 8: Running Water
Chapter 9: Selling Bloody Games
Chapter 10: One of the Easiest Ways in the World to Get Publicity
Chapter 11: How to Install a “Success Wish” in Your Mind
Chapter 12: The Top Three Ways Guaranteed to ALWAYS Hypnotize the Media
Chapter 13: 10 Tips on Becoming Newsworthy from a Media Tigress
Chapter 14: The Seven Laws of Baseball’s Greatest Publicist
Chapter 15: The Psychology of Hypnotic Publicity
Chapter 16: Edgy Top Secret Ways to Absolutely Nail Media Attention
Chapter 17: How to Get Rich With P.T. Barnum’s Secret
Chapter 18: The Amazing Breakthrough Formula Called “E-DR Publicity”
Chapter 19: A New Way to Get 30 times More Replies from the Media!
Chapter 20: 14 Instant Ways to Send Out Your News
Chapter 21: Two Words that Can Get You on Virtually Any Radio or TV show
And it doesn’t stop there —
Chapter 22: Your Keys to Hypnotic Websites
Chapter 23: A Master Copywriter Reveals His Inner Secrets
Chapter 24: A Forbidden Persuasion Master Reveals His Secrets
Chapter 25: A Practical Mystic Reveals His Website Secrets
Chapter 26: Declan Dunn Shocks Me with His Website Secrets
Chapter 27: What Are the Hardest-Hitting Direct-Selling Websites Online?
Chapter 28: Some Sexy Advice from the World’s Greatest Hypnotist
Chapter 29: How to Transform a So-So Website into a Truly Hypnotic Website
Chapter 30: How An “Inspirational Folk Musician” Can Create a Hypnotic Website
Chapter 31: What You Can Learn from This Really Stupid Website
And wait! There’s more –
Chapter 32: The Secret Nobody Wants You to Know About Making Money Online
Chapter 33: How a Famous Street Magician Can Help You Create Hypnotic E-mails
Chapter 34: How to Create E-mails that Secretly Seduce Your Readers
Chapter 35: The Five Best Ways to Create Hypnotic Email Openers
Chapter 36: “How Can the Right Question Bring in 317% More Orders?”
Chapter 37: E-mail Sales Letter Samples that are Making Me Rich
Chapter 38: A Little Known Secret for Doubling Responses to Your E-Offers
Chapter 39: How to Make Even More Money With This Unusual E-mail Secret
Chapter 40: What are Five Ways to Get People to Open Your E-mail?
Chapter 41: A Truly “Killer” Hypnotic Sales Letter Used Online AND Off
Chapter 42: The World’s Most Unusual Way to Strengthen Your Hypnotic Writing
And it doesn’t even stop there, as the rest of the book is packed with info on social media marketing to “dangerous selling” to the best books on marketing, and more.
The famous three-step formula now contains a fourth step, on social media marketing.
I just read my own book as a printed paperback and loved it. 🙂
I’m not the only one to love it, of course:
“It’s Like Selling Fort Knox At A Discount”
“Joe, you’ve written a masterpiece. Condensing the formula for getting rich in only 79 days into three simple steps anyone can follow is brilliant! As with everything you write, ‘Hypnotic Marketing’ is crammed full of true-to-life, straight forward ways to start a welcome flow of cash into anyone’s bank account.
We all thank you for making this gem available. But, come on, Joe…that price. You’ve got to be kidding! Why would you give away so much for so little? It’s like selling Fort Knox at a discount!”
— Dr. Paul Hartunian, Author, How to Get a Million Dollars in Publicity FREE!, PrProfits.com/ezine/
“I Learned Something New On Every Page”
“Joe Vitale hypnotized me today! He did it with ‘Hypnotic Marketing,’ which I found impossible to stop reading. I learned something new on every page, and I’ve been learning about marketing since l958. Now, I can only shudder for those poor souls who haven’t yet learned what Joe has to teach.
Not only does he enlighten, but he does it in such a warm and engaging way, that you cannot help but complete his book with a smile in your heart and dollar signs on your mind. Thank you, Joe, for a mighty contribution to the world of marketing.”
— the late Jay Conrad Levinson, Author, Guerrilla Marketing series, JayConradLevinson.com
If you are at all interested in marketing, online or off, publicity, websites that sell, hypnotic writing and the like, you must have this book.
It’s at Amazon as a printed book at http://www.amazon.com/Hypnotic-Marketing-Collection-Successful-Techniques/dp/1512155233/
It’s online as an e-book at http://www.hypnoticmarketing.com
Go get it.
PS – Long before I became a Law of Attraction teacher and author of such self-help spiritual books as The Attractor Factor and Zero Limits, I was known as a hypnotic writer (I wrote Hypnotic Writing, Buying Trances, There’s A Customer Born Every Minute, and many more books) and marketing specialist (having clients like The Red Cross to small and large companies to hundreds of authors and speakers). The best of that side of me is in my famous book, Hypnotic Marketing. I’m proud of that book and urge you to check it out. It’s at Amazon as a printed book at http://www.amazon.com/Hypnotic-Marketing-Collection-Successful-Techniques/dp/1512155233/ It’s still online as an e-book at http://www.hypnoticmarketing.com
I’ve been reading the book, The Einstein of Money, about the legendary investor — the inspiration for Warren Buffett and countless others — Benjamin Graham.
While I’m not personally an active investor in anything but guitars, a couple of cars, and rare books on marketing and metaphysics, I wanted to learn what this icon had to say about money.
As I was reading it, I was reminded of my own formula for attracting more money.
It goes like this:
Profit = P + P.
I failed algebra in the ninth grade (retook it with a different instructor the next year and got straight A’s, thank you for asking), so my formulas are simple.
They need to be, so I can understand them.
Mine goes like this –
Profit equals your Passion plus the Public’s Interest.
Here’s an example:
Waaaaay back in the early 1990s, I was inspired to learn all I could about Bruce Barton, the now forgotten ad man of the Roaring Twenties, cofounder of BBDO (the giant ad agency), a bestselling author of many books, including The Man Nobody Knows (still in print today), and so much more.
I was fascinated and mystified by the man, his enormous successes, and the strange reality of his being virtually forgotten by the 1960s.
All my research led to my writing a book that became (and still is) one of my most popular ones.
So let’s see how the formula worked in this case:
My Passion urged me to investigate Bruce Barton.
There was no rhyme or reason to it.
No contract from a publisher.
No one paying me. (I was in fact broke at the time and struggling.)
From outer reality, there was no evidence at all that a book on Barton would go anywhere.
But I followed my passion anyway.
When it came time for me to title the book, I knew the Public didn’t care about Barton.
After all, he was already forgotten by the 1930s and dead by the 1960s and a footnote in advertising today.
The Public would not buy a biography of Barton.
What would the public buy?
What was their interest?
I knew from my own interest in self-help, self-development and success literature, that the Public has a solid, always hungry interest in success.
So I titled the book The Seven Lost Secrets of Success.
I used the formula of Passion (my interest in Barton) and added Public (their interest in Success) and created a new product (a retitled book).
But did it lead to Profit?
The book was first published in 1992. It quickly went through numerous editions, being sold to my mailing list at the time (this was before the Internet, so it was all snail mail).
One mutilevel marketing company loved it and bought 19,500 copies of it for everyone in their business. (!)
Later, a big publisher bought it from me and published it.
It’s still in print today.
So, yes, it led to Profit.
The formula works
The problem with most people is that they never focus on passion to begin with.
They just chase money.
Money is a lousy motivator.
Passion, on the other hand, is real fire.
But when people follow their passion, they often forget to think of what the public wants.
The public pays for it, so you need to tie your interests to their interests.
You have to find the intersection of your passion and their desires.
While someone later came out with a biography of Bruce Barton, it did not sell well. I’m glad Barton got the attention and respect a biography gives, but from a Profit standpoint, thinking of what the Public wants is wiser. (Actually, if you look at the subtitle of the biography on Barton, you’ll see that the author tried to widen his reach to appeal to the public by not just writing a biography of Barton, but by making it about America itself.)
Here’s my formula again —
Profit equals your Passion plus the Public’s Interest.
A lot of my thinking about this developed decades ago, when I read a little book from 1928 called, How to Profit from that Impulse. While that 68 page book, which was about poetry, didn’t reveal any formula that I remember, it got me thinking about how to profit from your passion. That led, in time, to the formula I just revealed to you.
I’ve applied this same formula to my music.
When I decided to become a musician, I did enough research to shockingly discover that there are 3,000 new albums released weekly. (!)
That’s overwhelming competition.
How would I ever stand out in the crowd?
I looked at my Passion (making original music), thought about what the Public wants (to be healthy and happy), and opted to become the world’s first self-help singer-songwriter.
My Product/Profit became a new category of music that I call Healing Music.
This has paid off with seven albums so far, all doing well enough for me to be encouraged to make more. (And I will, including me playing the saxophone on a future album.)
As you can see, the formula works.
You just need to apply it.
Here it is one more time for you to ponder —
Profit equals your Passion plus the Public’s interest.
I’m still reading The Einstein of Money, but doubt Benjamin Graham had much to say about my formula for success. And remember that even high rollers and big time investors are often motivated by something other than money.
As Donald Trump once said –
“Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game.”
Play the game of attracting money, try out my P=P+P formula, and see what you think.
PS – Want more? The definitive audio course on attracting money is still The Secret to Attracting Money.
“Joe, what’s with the beads?”
People sometimes ask me why I wear a string of beads. I’ve been wearing them off and on since 1979. It began as a mala (prayer or meditation necklace) my spiritual teacher at the time asked me to wear. Over the years it evolved into something more.
I wore beads when I was in the movie The Secret, and when I appeared on Donny Deutsch’s television show, The Big Idea.
I didn’t wear them on either of my Larry King Live television appearances and the studio asked me why not after the shows. They considered them part of my outfit.
I learned my lesson. I’m almost never without them today.
Why is that?
There are at least four reasons:
1. They were gifts and have sentimental value.
Legendary self-help author and today my dear friend, Debbie Ford, gave me one set years ago. A friend in Dallas made a set for me from rubies. A few sets have come from friends in India. I cherish these gifts. They are loaded with emotional meaning and love to me.
2. They are reminders of the spiritual side of life.
Because malas are usually religious tools, they are like rosaries and prayer beads. I often repeat the ho’oponopono mantra of I love you, I’m sorry, please forgive me and thank you, as I touch each bead, which is similar to what others do with their rosaries and prayers. The necklace is a spiritual reminder.
3. They are power centers.
Some beads are inherently powerful. Rubies are power gems. Rudraksha seeds (which I’ll explain in a moment) are historically potent. They are said to attract prosperity to wearers of them. I like prosperity.
4. They make me look cool.
You’ll have to decide this one, but I think it’s part of my image, or brand. Apparently so did Larry King. Some people wear fancy hats or colorful scarfs. I wear beads.
These beads are part of my secret to success. They not only add to my look, but they are gems infused with power, and help assist me in attracting what I want. They don’t replace action, but they do assist my own action.
Even if you think this is a placebo and it’s all in my mind, isn’t it your mind where *everything* actually takes place?
Please hear me out. This could transform your life. (And no, you don’t have to wear any beads to make this work for you.)
The “mala” or prayer beads I’m wearing these days is a custom made one out of real gold and special seeds called Rudrakskha, or prosperity seeds. It is called The Indrakshi combination. If you are curious, it is described at — http://www.rudraksha-ratna.com/dispProduct.php?the-indrakshi-combination–j&prodId=1961
It was put together in a precise, scientific way, by a woman named Neeta Singhal. She is a leading pioneer in the world today on Rudraksha Ratna Science Therapy. She has been practicing this since 1997.
This is not religious but is very spiritual, and is very scientific. Rudraksha beads open up the chakras in your body in an unbelievably short time — in less than 3 days.
This starts the process of physical and emotional healing. These miracle items from Neeta enhance your aura (energy field) and help you attract wealth, good relationships, and success.
The secret, however, is to string the Rudraksha beads in the correct manner. This is the exact art Neeta has mastered and wants to share with you.
I’m not the only one to feel this way. Here’s an email I received (used here with his kind permission):
I just saw your recent testimonial on Ms. Neeta's site: >> www.rudraksha-ratna.com <http://www.rudraksha-ratna.com>. I have been a >> customer of Ms. Neeta for several years and it all started with me >> obtaining a 19 mukhi Rudraksha from her back in August 2010. Slowly I >> have been very fortunate to be a care taker of the splendid Indrakshi >> Mala which I see you wear as well based on your testimonial. I >> purchased this Mala for my 32nd Birthday this October. It was this or a >> gold Watch which I had been eyeing. Believe it or not After purchasing >> the mala a few weeks later I got a watch which was much more amazing >> that I wanted and I did not have to pay a single dime for it (I traded a >> gem which i wanted to sell for a while). I can give you countless >> examples of rare mystical transformations after wearing different types >> of Rudraksha beads. >> >> I truly believe I am fortunate to be able to wear such a mala and I can >> attest, just as you can, the splendid power of rudraksha and this mala. >> >> I wanted to reach out to you since I have watched The Secret and I truly >> believe that the Indrakshi Mala is a manifestation of the positive >> thought vibration as discussed in your videos. >> >> There is very little information of personal experiences of those who >> wear the Indrakshi mala because it is such a rare possession. I would >> like to open a dialogue in to let the world know more about this Mala >> and mystic bead. >> >> God Bless, >> >> Dr. Gurpreet Khurana
You can discover more for yourself with a personal consultation from Neeta. You’ll find it eye-opening and useful. Neeta will give suggestions for you on —
* Chakra analysis
* Astrological interpretation
* New types of affirmations
* Suggestions for mantras
* Suggestions for the right gems for you to wear
* Suggestions for Yantras to place in your home
* Rudrasksha suggestions (not just for wearing, as you can also carry them in your pocket or purse, etc)
The list goes on.
What will Neeta say about you?
Just go to — http://www.rudraksha-ratna.com/write-to-neetaji.php — and select the middle section titled “Email consultation with Neeta Singhal.”
I do not make a dime from my endorsing her. I simply believe this is a great service and she’s a wise woman. This may be the ticket you need to jump to the next level in your life.
I’d be curious to know what she suggests for you.
PS – Below is a clip of me in Chicago answering a question about my beads.