Back in 2006 I held the world’s first Canine Concert.
It was a publicity event to promote my 1998 book on P.T. Barnum, There’s A Customer Born Every Minute, which was revised, expanded, and reissued in 2006.
Many people donated their time and talents on a mind melting hot and humid Texas day to help me.
Little did any of them know — including me — the karma we triggered.
Let me explain…
The Canine Concert was a playful hoax, a publicity stunt, an idea given to me by the legendary prankster Alan Abel.
Alan is a genius.
He is a “professional media prankster.”
Before and beyond Stephen Colbert and Jon Stewart, Alan, as one newspaper called him, was “The Rembrandt of the ridiculous.”
Alan started his career in the 1950s with a fake organization called S.I.N.A.: the Society for Indecency to Naked Animals.
The crusade wanted to clothe critters.
Alan made national news, ignited a craze, and became infamous.
Alan helped me get media attention for my book The Attractor Factor with a fake lotto win in 2006, which was turned into the short documentary Humbug!
He also wanted me to run for U.S. President later, on the “Common Sense” platform.
But I went to Alan for ideas on promoting my Barnum book.
He offered the Canine Concert.
The idea behind it was to put on a show “for dogs only.”
I thought it was wild, didn’t know if it would work, but was willing to try it.
I sent out a survey to my list to find out what kind of music their dogs liked. The majority vote was for rock and roll.
So I went looking for a local rock and roll band that would be willing to play at a sound level only dogs could hear (like using a dog whistle), and who would play for the fun of it.
I’m a lifetime member of the Society of American Magicians, and knew many entertainers through the local magic club. Many of them donated their time to help me. And one (hypnotist C.J. Johnson) introduced me to the band, Porterdavis. The group agreed to play at my wild stunt.
There were more volunteers, of course.
I had a beautiful live mermaid (Lisa Nicks), a performing magician (John Maverick), an MC (Kent Cummins), P.T. Barnum (played by Kevin Coyne) and even a protesting cat.
Three news crews came to film the people, the dogs, and me.
We all had a good time and we parted after the event.
And here’s where the story gets juicy…
Years went by and one day I received an email from Daniel Barrett, the lead singer for Porterdavis.
He wanted to have lunch and ask for some advice about a career change.
I remembered him, of course, and agreed.
Over lunch, Daniel told me he was planning to start a program to help first time musicians write, perform and record their own music.
What Daniel didn’t know is that my secret dream was to write, record and perform my own music.
Think about this.
Daniel had no idea I wanted to become a musician.
I had no idea he wanted to help people become musicians.
Yet we met — years after he did the good deed of helping me at the event — and our karma balanced out.
Daniel has so far produced five of my 15 albums, including an album with me, Daniel, and Grammy nominated singer Ruthie Foster.
Is this all amazing or what?
But the story doesn’t stop there…
We’ve been having problems with our wireless Internet for a long time.
I finally jumped online and searched for someone nearby to come to the rescue.
I called a listing and left a message.
I didn’t think much more about it.
Later the same day, a fellow named Randy called me back.
“Are you the Joe Vitale that’s the self-help guy?” he asked.
“Some say I am.”
“Then we met years ago,” he explained.
“Yes. You gave me my first job when I moved to Texas.”
“Yes. I was the protesting cat at your canine concert.”
I was surprised, delighted, and impressed.
Again, a good deed from years ago returned.
Karma had balanced the tables again.
Neither Randy or Daniel (or me) had any idea that their giving in 2006 would lead to new business and new friendships almost a decade later.
And Alan Abel, the man who offered the Canine Concert idea to me, is still (at age 90) writing and hoaxing. I’ll be publishing his autobiography soon, so he won out in this karmic play, too.
There are probably lots of lessons in this story, but here’s a big one:
Give joyfully and without concern for return and the good karma you trigger will come back to you multiplied and spilling over.
You don’t need to do everything with money in mind.
Sometimes helping a good cause, or helping a friend, without concern for pay or pay back, can lead to spectacular unexpected miracles later.
Call it good karma or canine karma.
Either way, it’s pretty cool.
Do it and Expect Miracles.
Note: There is a DVD of the event, created by Nerissa Oden, for sale at Amazon at http://www.amazon.com/Worlds-First-Canine-Concert/dp/B000V246RK/ref=sr_1_sc_1?ie=UTF8&qid=1452085530&sr=8-1-spell&keywords=canince+concert.
Back in 2001 I released my magnum opus when it comes to marketing.
Titled Hypnotic Marketing, it was an e-book revealing my three-step formula for attracting more business.
It was packed with juicy stories and funny case histories, from flying midgets to burning bras, to stupid websites to outrageous ideas that worked, and more.
I just updated and released the book as a printed paperback, now more than 400 pages long, and containing zippy and zany articles as bonuses, and revealing a fourth step to the famous marketing formula.
There’s everything in this mega-book, including —
Chapter 2: How to Hypnotize the Masses with “PO” Ideas
Chapter 3: Flying Midgets and the PR Folk Hero
Chapter 4: Eight Proven Rules for Getting Publicity
Chapter 5: Pitching a Heavyweight Boxing Champion and His Sausage
Chapter 6: Show Your Bra!
Chapter 7: 21 Ways to Identify Story Ideas About You or Your Business
Chapter 8: Running Water
Chapter 9: Selling Bloody Games
Chapter 10: One of the Easiest Ways in the World to Get Publicity
Chapter 11: How to Install a “Success Wish” in Your Mind
Chapter 12: The Top Three Ways Guaranteed to ALWAYS Hypnotize the Media
Chapter 13: 10 Tips on Becoming Newsworthy from a Media Tigress
Chapter 14: The Seven Laws of Baseball’s Greatest Publicist
Chapter 15: The Psychology of Hypnotic Publicity
Chapter 16: Edgy Top Secret Ways to Absolutely Nail Media Attention
Chapter 17: How to Get Rich With P.T. Barnum’s Secret
Chapter 18: The Amazing Breakthrough Formula Called “E-DR Publicity”
Chapter 19: A New Way to Get 30 times More Replies from the Media!
Chapter 20: 14 Instant Ways to Send Out Your News
Chapter 21: Two Words that Can Get You on Virtually Any Radio or TV show
And it doesn’t stop there —
Chapter 22: Your Keys to Hypnotic Websites
Chapter 23: A Master Copywriter Reveals His Inner Secrets
Chapter 24: A Forbidden Persuasion Master Reveals His Secrets
Chapter 25: A Practical Mystic Reveals His Website Secrets
Chapter 26: Declan Dunn Shocks Me with His Website Secrets
Chapter 27: What Are the Hardest-Hitting Direct-Selling Websites Online?
Chapter 28: Some Sexy Advice from the World’s Greatest Hypnotist
Chapter 29: How to Transform a So-So Website into a Truly Hypnotic Website
Chapter 30: How An “Inspirational Folk Musician” Can Create a Hypnotic Website
Chapter 31: What You Can Learn from This Really Stupid Website
And wait! There’s more –
Chapter 32: The Secret Nobody Wants You to Know About Making Money Online
Chapter 33: How a Famous Street Magician Can Help You Create Hypnotic E-mails
Chapter 34: How to Create E-mails that Secretly Seduce Your Readers
Chapter 35: The Five Best Ways to Create Hypnotic Email Openers
Chapter 36: “How Can the Right Question Bring in 317% More Orders?”
Chapter 37: E-mail Sales Letter Samples that are Making Me Rich
Chapter 38: A Little Known Secret for Doubling Responses to Your E-Offers
Chapter 39: How to Make Even More Money With This Unusual E-mail Secret
Chapter 40: What are Five Ways to Get People to Open Your E-mail?
Chapter 41: A Truly “Killer” Hypnotic Sales Letter Used Online AND Off
Chapter 42: The World’s Most Unusual Way to Strengthen Your Hypnotic Writing
And it doesn’t even stop there, as the rest of the book is packed with info on social media marketing to “dangerous selling” to the best books on marketing, and more.
The famous three-step formula now contains a fourth step, on social media marketing.
I just read my own book as a printed paperback and loved it. 🙂
I’m not the only one to love it, of course:
“It’s Like Selling Fort Knox At A Discount”
“Joe, you’ve written a masterpiece. Condensing the formula for getting rich in only 79 days into three simple steps anyone can follow is brilliant! As with everything you write, ‘Hypnotic Marketing’ is crammed full of true-to-life, straight forward ways to start a welcome flow of cash into anyone’s bank account.
We all thank you for making this gem available. But, come on, Joe…that price. You’ve got to be kidding! Why would you give away so much for so little? It’s like selling Fort Knox at a discount!”
— Dr. Paul Hartunian, Author, How to Get a Million Dollars in Publicity FREE!, PrProfits.com/ezine/
“I Learned Something New On Every Page”
“Joe Vitale hypnotized me today! He did it with ‘Hypnotic Marketing,’ which I found impossible to stop reading. I learned something new on every page, and I’ve been learning about marketing since l958. Now, I can only shudder for those poor souls who haven’t yet learned what Joe has to teach.
Not only does he enlighten, but he does it in such a warm and engaging way, that you cannot help but complete his book with a smile in your heart and dollar signs on your mind. Thank you, Joe, for a mighty contribution to the world of marketing.”
— the late Jay Conrad Levinson, Author, Guerrilla Marketing series, JayConradLevinson.com
If you are at all interested in marketing, online or off, publicity, websites that sell, hypnotic writing and the like, you must have this book.
It’s at Amazon as a printed book at http://www.amazon.com/Hypnotic-Marketing-Collection-Successful-Techniques/dp/1512155233/
It’s online as an e-book at http://www.hypnoticmarketing.com
Go get it.
PS – Long before I became a Law of Attraction teacher and author of such self-help spiritual books as The Attractor Factor and Zero Limits, I was known as a hypnotic writer (I wrote Hypnotic Writing, Buying Trances, There’s A Customer Born Every Minute, and many more books) and marketing specialist (having clients like The Red Cross to small and large companies to hundreds of authors and speakers). The best of that side of me is in my famous book, Hypnotic Marketing. I’m proud of that book and urge you to check it out. It’s at Amazon as a printed book at http://www.amazon.com/Hypnotic-Marketing-Collection-Successful-Techniques/dp/1512155233/ It’s still online as an e-book at http://www.hypnoticmarketing.com
A friend about to turn 40 years old sent me this question –
“What is the main/biggest thing you wish you knew about money before you were 40?”
I thought about it and came up with the following answer:
Stop worrying; it all works out.
Since I’m now in my sixties and have gone from homeless to poverty to filing bankruptcy to sleepless nights and more, only to end up living the life of one of the rich and famous, I’d say that all my worrying didn’t help at all.
Worry is a belief. It’s trained behavior. Most of us think if we worry, we will whip ourselves into doing something. But worry doesn’t stimulate right action. It stimulates more worry. And from a Law of Attraction view, worry begets worry.
Think about it: Under the feeling of worry are fear based thoughts, such as “What if this doesn’t work out?”, “What if my car is repossessed?”, “What if I lose my job and then…and then…and…!?!”
Those thoughts will create a reality that matches them.
Those thoughts will lead to desperate behaviors, and cause you to ignore more prosperous opportunities.
Those thoughts will create the same old scenario.
As I’ve said many times, you will easily attract what you fear or what you love, because both are strong emotions packed with high voltage energy.
It’s wiser to focus on what you love rather than on what you loathe.
Come from faith rather than fear.
Come from prosperity rather than panic.
Said another way –
Watch which thoughts you feed. If you think lack and limitation but pray for peace and prosperity, you are like a farmer who plants strawberries but prays for tomatoes.
I’ve learned that I need to work but not worry.
Trusting work, faithful work, passionate work.
But no worry work.
Using worry and fear to motivate yourself is a fool’s game. It doesn’t help.
Had I known this fact of life before the age of 40, I would have been happier and slept better, and probably reached success sooner.
In short, keep working, stop worrying.
My friend also asked —
“What single factor/knowledge/idea would you say was the most influential in being financially free and successful?”
Again, I meditated on the question and came up with this answer —
Realize money can come from multiple avenues.
For decades I thought money would only come to me from my writing. I couldn’t see any other way. While I continued to labor at day jobs I hated, just to survive, I also continued to write and submit my work to publishers. My entire focus was on money coming from writing.
I couldn’t see the bigger pie.
I couldn’t see the world of infinite possibilities.
I couldn’t even imagine it.
When I began to expand my mind, through books and audios I borrowed from the library, and allowed money to come to me in new and even surprising ways, my income increased.
For example, I began to speak in public.
That was a huge undertaking for me because my natural inclination at the time was to be a book nerd and live in the library. Public speaking was terrifying. Even traumatizing.
But I did it as it introduced a new way to receive money. Either I would get paid to speak or I spoke for free but sold my books in the back of the room. It worked.
I did more than speak, too.
I also tried publishing my first book as a correspondence course. This got my mind to relax the restraint that published writing meant having a publisher. It didn’t. I could take a book, break it into lessons, and sell it as a course.
I tried it once with a classified ad. (This was long before the Internet.)
But a decade later, when I tried the same thing online, it became a major income stream for me. It led to my creating e-classes, and attracting tens of thousands of dollars (and a BMW Z3, which was a big deal for me at the time) as a result.
Learning to expand my mind about how money could come to me also led to recording audios.
The legendary publicist and dog lover, Paul Hartunian, told me how easy it was to make audio programs in my home. I listened to this wonderful mentor and acted.
I bought a cheap cassette player, put pillows under the window and door cracks, and recorded a marketing program in my bedroom. Most of it was based on what I learned from researching P.T. Barnum, and writing a book about his business secrets, titled There’s A Customer Born Every Minute.
I sold that home made program for $500 a copy. It later became my first Nightingale-Conant program, called The Power of Outrageous Marketing.
And that, of course, led to me creating numerous audio programs for Nightingale, and becoming one of their best selling authors ever.
My mind expanding didn’t stop there.
All the self-study I had put into becoming a writer meant I had skills most others didn’t have.
Bob Bly taught me (through his books and later with snail mail letters he was kind enough to write to me) to be a copywriter. That lead to a nice income writing sales letters, ads, and more (eventually even writing sales copy for Jerry and Esther Hicks, of Abraham fame).
As I continued to expand my mind, I learned about direct mail marketing.
I borrowed a little money from my parents, rented a mailing list, and sent out a sales letter I had hypnotically written about a new software program. (To show you how long ago this was, the program was DOS based and came on a floppy disk).
I still remember opening my post office box and seeing an order for the software. I felt like I had won the lottery.
I also wrote a book about my own invented form of copywriting, had it bound at Kinkos, and sold it at my talks. That self-published manual later became my first e-book, thanks to Mark Joyner, which led to a long series of profit attracting digital products.
It changed my life forever.
It’s still famous today, in print and as an e-book, titled Hypnotic Writing.
And all of this was long before I was ever invited to be in the hit movie The Secret, which of course also changed my life forever, as it shot me into global notoriety and led to numerous unexpected opportunities.
I could go on, but you get the point.
My income increased when I didn’t insist that it come to me in a particular way.
Expand your mind to allow money to arrive in other ways.
Money doesn’t have any beliefs about you; you have beliefs about money. It will come to you if you don’t block it or wear blinders when it drives by your home.
To help you stop worrying and expand your mind —
Read books by Catherine Ponder, Arnold Patent, Napoleon Hill, and me.
Read The Power of Impossible Thinking by Yoram Wind and Colin Cook.
Read Create or Die: A Manifesto for Fearless Creators Everywhere by Dr. Morgan Giddings.
Listen to audio programs from Nightingale-Conant, from Tony Robbins, Brian Tracy, Mark Victor Hanson, and me.
Listen to The Secret to Attracting Money by Joe Vitale.
Of course, you still have to follow your passion, take inspired action, maintain your character and your health, but the above will get you going in the right direction to attract more money.
Happy New Year!
NOTE: If you are truly panicking because the bills have piled up, you’re out of work, and you see no end in sight, remember that there are numerous resources available to help you. Yes, take care of your mindset, but also call for help when you need it. The back of my book, Attract Money Now, has a resource section. It’s free right here.
PS – The fastest way to expand your mind is with the help of your own Miracles Coach. Check out Miracles Coaching.
Want more sales?
Want more traffic?
Want more clients?
Want more money?
A decade ago I revealed my paint-by-the-numbers proprietary system for attracting all the clients or web traffic or new business you want.
I put it in an e-book that is fun to read (because of all the examples) and easy to follow (because I broke it all down into a few simple steps).
My proven method became an online bestseller and helped more people than I can count.
People used my easy steps to generate traffic to their sites, increase sales for products, attract clients for their services, and more.
But it’s been off the market for about a year, mostly because I was busy doing other things (like becoming a musician) and didn’t promote it.
Well, my e-book revealing the famous system is ready for you again.
And you can download it in under a minute.
And it’s guaranteed.
Go see — http://www.hypnoticmarketing.com
This is the most powerful and effective system you can use to promote *any* product or service, or even yourself.
This is the same system I’ve used to attract people to my own sites, goods, and services.
And it can be yours by going to — http://www.hypnoticmarketing.com
PS – You’re probably smart enough to realize that you can learn a lot about marketing by studying the emails I send out and the sites I ask you to visit. This is no exception. Go see http://www.hypnoticmarketing.com