“Can a book put you in a trance?”
I’ve been practicing hypnosis since the 1960s. I’ve written books such as Hypnotic Writing and Buying Trances, so the question was not out of line.
“Why do you ask?”
“I thought maybe I could just read and have change happen.”
“You mean without doing anything?”
“Nothing more than read. I’m tired of struggling to change.”
“You have to want to change,” I pointed out.
“I do! But everything I tried so far doesn’t help.”
“You think reading a book will?”
“You’ve told me of books that have inspired people to change. Can you write one for me?”
“Specifically for you?”
“You prefer that over my just putting you into a trance?”
“You’ve done that and I’m still me.”
“You’ll always be you,” I explained. “You’re simply wanting to be a new and improved version of yourself.”
“If I could do it on my own, I would. I think I’m resisting change in our sessions.”
“Why would you resist what you want?”
“You said you are resisting change. I’m asking why you would resist changing into what you say you want?”
“I guess a part of me doesn’t want the change.”
“And why would that part not want what the rest of you wants?”
“That’s what I don’t get, Doc. I mean, I want to change, and I’m here with you to change, but I’m obviously not changing.”
“And so you think a book will do it?”
“A book by you, yes. You could make it hypnotic and the message might bypass the critical part of me that is blocking change.”
“This sounds like you created a solution for yourself.”
“I guess so. Will you do it?”
“If I wrote such a book, what do you think would be in it to convince that part of you to finally change now?”
“You could tell me a story and I’d be so interested in the story that I wouldn’t notice that a change took place while I was reading it.”
“You’re pretty clever,” I said.
“Well if I were truly clever, I wouldn’t need the book I’m requesting.”
“If I told you a story in this book about how a person changed by simply taking action in the direction of the change they wanted, would you accept it?”
“If it’s a true story.”
“There a hundreds if not thousands of books by and about people who have overcome adversity and all odds to achieve breakthroughs and transformations.”
“I”d like to be one of those people.”
“What do you want to achieve?”
“I already told you. I want to improve myself so I like myself.”
“If you liked yourself right now, how would you feel?”
“Better than I do now.”
“Yes, but what would you be feeling?”
“I don’t know, Doc. I guess peace, love, appreciation.”
“Can you remember a time when you felt that way?”
“Well, I remember getting a good grade on a paper in school and I felt proud of myself.”
“Do you have a memory from even earlier than that?”
“Think for a moment…”
“Well there was a time when I was a little kid and my mom said I did something good.”
“What did you do?”
“I think I cleaned my room.”
“And you felt what?”
“Pride in yourself is a healthy feeling,” I explained. “Do you feel pride these days?”
“What about for trying to take care of yourself by seeing me?”
“I guess that’s a good thing.”
“How do you feel knowing it’s a good thing?”
“Some pride, I guess. But how do I get past all the negative stuff about myself?”
“You are remembering the negative but you are also remembering the positive. Maybe you can do more remembering of the positive.”
“Doesn’t seem easy.”
“Tell you what. I’ll make it easy for you.”
I handed out two coins.
“Which do you want?” I asked.
“Does it matter?”
“One is a good coin. The other is a less than good coin.”
“I’ll take the good coin.”
“Well because it’s good. It’s the better choice.”
“And why wouldn’t you want the less than good coin?”
“I don’t want to have a coin less than what I could have.”
We stared at each other.
“I think I see your point, Doc.”
“What is it?”
“I can choose.”
“The good memories.”
“And why would you choose good memories?”
“They feel better.”
“Do you still want me to write a book for you?”
“It’s your choice, Doc.”
Note: Other Imaginotions by Dr. Joe Vitale
My first book was published in 1984.
It was called Zen and the Art of Writing.
It contained methods for increasing creativity, from NLP to meditation to Focusing to improv, all tools I had studied along the way in developing myself as a writer.
It was cause for celebration as I had struggled my entire adult life to get published, through homelessness and poverty, and a lot of desperate days and nights.
Well, I was finally published.
But ultimately that led to disappointment.
Because I didn’t have a name, or a following, or a marketing formula, or a very good publisher, the book was a dud.
I didn’t receive a dime from the book.
I was left to continue my struggle.
It would be almost ten more years (!) before I had a book published that did anything for me.
In 1992 I released The Seven Lost Secrets of Success and got a taste of what it’s like to be a rising star as an author.
I discovered that a book is an advertisement for my services.
People would read it and want to do business with me.
I never received an advance for the book, though.
But being the author of it brought me opportunities.
I was invited to speak at events, go on radio shows, get hired to write sales letters and ads, and more.
The book brought me business.
But it would get even better.
In 1994 I wrote The AMA Complete Guide to Small Business Advertising for the American Management Association.
I received a small advance – finally – for that book.
At first I was disappointed at such a low amount.
But after decades of trying to get published and finally receiving an advance, even a small one, I was grateful.
And that book changed my life.
Complete strangers and large companies hired me without meeting me, all because I was the author of an important book.
I’m talking known entities like The Red Cross, as well as movers and shakers such as politicians, lawyers, authors, speakers, celebrities, oil magnates, millionaires and billionaires, CEOs and more.
All I had to do was answer the phone.
And by then I had a bit of a local name as a copywriter, had my own small database of fans, and was with a publisher that at least knew a little about marketing.
I was able to leverage my books into attracting more money.
Being an author made me an author-ity.
That was a turning point in my career.
That experience of being published and being seen as the authority happened repeatedly, and kept growing, as I kept writing, publishing, and marketing.
In 1996 I wrote one of the pioneering books on how to make money online.
It was titled Cyber Writing and it, too, brought me more business as a copywriter, even though the book itself brought me almost nothing in terms of royalties.
And because the Internet was now available to the masses, my audience became the entire world.
Of course, releasing Hypnotic Writing (thanks to Mark Joyner’s persistent encouragement) as my first e-book (and later selling it to a major publisher) did wonders in establishing me as the copywriter to hire.
I became an Internet celebrity.
I could list more publishing milestones, both audio and print, but you get the idea.
Obviously, being an author gives a credibility that is bankable.
But the best was yet to come.
In 2006 I was invited to appear in what became the hit movie The Secret — invited because of one of my books (The Attractor Factor) — and I ended up in the New York Times best-selling book, The Secret, too.
And while I wasn’t paid to be in the book (or the movie), being included in such historic wonders brought global attention to me and elevated my career into outer space.
Being a contributing author in such a mega-bestseller brought me even bigger and better opportunities, even when neither the book or movie brought me anything directly financially.
I’m now an acknowledged success.
The offers and opportunities keep rolling in.
It’s a sweet life.
But it sure didn’t happen overnight.
What I’m offering you today is a way to have “overnight” success – and save yourself all the hassle and disappointment I went through – by being a coauthor in my next bestselling book, what I’m calling “The Prosperity Factor.”
A few people want to know why there’s an investment to participate.
Because you’re paying to skyrocket your career in one strategic move.
You can play the game and try to get published on your own.
I did that.
It took me DECADES.
And even if and when you get published on your own, you still need to promote your book.
If you don’t have a built in audience, or a reputation, or a list, or a plan, good luck.
I tried that, too.
Took me years.
What I’m offering you is a one time chance to explode on the scene – riding on my name and fame, benefiting from my database and strategy, and guaranteed to be a bestselling author almost overnight.
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They all need paid.
Your investment is an investment to leap over the desperate masses and shine as a bestselling author – now, not decades from now.
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Believe me, if I could have done this in my struggle years, and hitched my wagon to a star, and had success as an author almost instantly, I would have grabbed it.
It would have saved me years to decades of waiting, praying, trying, hoping and struggling.
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