I’ve been writing about hypnotic stories since the 1990s.
My first e-book, Hypnotic Writing, described them.
I created Hypnotic Writing out of two passions of mine in the 1980s and 1990s: literature and copywriting.
Jack London, Mark Twain, William Saroyan and other great story telling authors fascinated me.
But so did great copywriters like Robert Collier, Bruce Barton, and John Caples.
After speculating on how each wrote their stories, I developed Hypnotic Writing as a way to explain it and teach it.
In short, I combined both styles of writing to create a third style.
I’ve written about this in many of my other early marketing books, including Buying Trances.
Of course, my book on P.T. Barnum, There’s A Customer Born Every Minute, is packed with hypnotic stories.
But I just discovered even more proof that hypnotic stories increase sales, influence, and more.
Let me explain:
I came across a project called Significant Objects.
The idea behind Significant Objects was to create a scientific study to see whether creative stories about mediocre objects could persuade people to buy near worthless stuff.
In other words, the authors would take a simple object that you might find at a garage sale for one dollar.
Then they would write a fictional story about it.
And then they would list the item, with the story, on eBay.
Surprisingly (or not), the item sold for many times its original price.
They did this for 100 objects.
The results were astonishing.
Objects that originally sold for around one dollar, were each placed on eBay with an accompanying made-up story.
The story triggered sales.
Those meaningless objects, now given meaning, sold for thousands of dollars in total.
For example, a Missouri shot glass, which looked like trash to me and originally sold for $1, had a fictional story written about it.
The story and photo were put on eBay.
That shot glass then sold for $76.
That’s a $75 profit from a hypnotic story.
That’s the power of a story.
The point being, the stories did the selling.
Of course, I’m not at all advising you to write fictional stories about your product or service.
But you have stories.
They are from you (how you began your business or why) or from your customers (testimonials from satisfied people).
It’s those hypnotic stories that can increase your sales and influence.
In my book, The Seven Lost Secrets of Success, I advised revealing “the business nobody knows.”
In other words, tell the story behind you, your product, your service, and/or employee.
Your hypnotic stories will bring your business to life.
There’s a site you can visit http://significantobjects.com/ that fully describes the Significant Objects study, and their stories. It’s worth a look.
Their site opens saying, “Significant Objects, a literary and anthropological experiment devised by Rob Walker and Joshua Glenn, demonstrated that the effect of narrative on any given object’s subjective value can be measured objectively.”
Meanwhile, what’s your hypnotic story?
PS – My newest book is out this week: Dr. Joe Vitale’s “Greatest Law of Attraction Quotes.” You can find the printed and Kindle versions at Amazon. Open the book anywhere and see what “hypnotic story” begins for you. 🙂
My first book was published in 1984.
It was called Zen and the Art of Writing.
It contained methods for increasing creativity, from NLP to meditation to Focusing to improv, all tools I had studied along the way in developing myself as a writer.
It was cause for celebration as I had struggled my entire adult life to get published, through homelessness and poverty, and a lot of desperate days and nights.
Well, I was finally published.
But ultimately that led to disappointment.
Because I didn’t have a name, or a following, or a marketing formula, or a very good publisher, the book was a dud.
I didn’t receive a dime from the book.
I was left to continue my struggle.
It would be almost ten more years (!) before I had a book published that did anything for me.
In 1992 I released The Seven Lost Secrets of Success and got a taste of what it’s like to be a rising star as an author.
I discovered that a book is an advertisement for my services.
People would read it and want to do business with me.
I never received an advance for the book, though.
But being the author of it brought me opportunities.
I was invited to speak at events, go on radio shows, get hired to write sales letters and ads, and more.
The book brought me business.
But it would get even better.
In 1994 I wrote The AMA Complete Guide to Small Business Advertising for the American Management Association.
I received a small advance – finally – for that book.
At first I was disappointed at such a low amount.
But after decades of trying to get published and finally receiving an advance, even a small one, I was grateful.
And that book changed my life.
Complete strangers and large companies hired me without meeting me, all because I was the author of an important book.
I’m talking known entities like The Red Cross, as well as movers and shakers such as politicians, lawyers, authors, speakers, celebrities, oil magnates, millionaires and billionaires, CEOs and more.
All I had to do was answer the phone.
And by then I had a bit of a local name as a copywriter, had my own small database of fans, and was with a publisher that at least knew a little about marketing.
I was able to leverage my books into attracting more money.
Being an author made me an author-ity.
That was a turning point in my career.
That experience of being published and being seen as the authority happened repeatedly, and kept growing, as I kept writing, publishing, and marketing.
In 1996 I wrote one of the pioneering books on how to make money online.
It was titled Cyber Writing and it, too, brought me more business as a copywriter, even though the book itself brought me almost nothing in terms of royalties.
And because the Internet was now available to the masses, my audience became the entire world.
Of course, releasing Hypnotic Writing (thanks to Mark Joyner’s persistent encouragement) as my first e-book (and later selling it to a major publisher) did wonders in establishing me as the copywriter to hire.
I became an Internet celebrity.
I could list more publishing milestones, both audio and print, but you get the idea.
Obviously, being an author gives a credibility that is bankable.
But the best was yet to come.
In 2006 I was invited to appear in what became the hit movie The Secret — invited because of one of my books (The Attractor Factor) — and I ended up in the New York Times best-selling book, The Secret, too.
And while I wasn’t paid to be in the book (or the movie), being included in such historic wonders brought global attention to me and elevated my career into outer space.
Being a contributing author in such a mega-bestseller brought me even bigger and better opportunities, even when neither the book or movie brought me anything directly financially.
I’m now an acknowledged success.
The offers and opportunities keep rolling in.
It’s a sweet life.
But it sure didn’t happen overnight.
What I’m offering you today is a way to have “overnight” success – and save yourself all the hassle and disappointment I went through – by being a coauthor in my next bestselling book, what I’m calling “The Prosperity Factor.”
A few people want to know why there’s an investment to participate.
Because you’re paying to skyrocket your career in one strategic move.
You can play the game and try to get published on your own.
I did that.
It took me DECADES.
And even if and when you get published on your own, you still need to promote your book.
If you don’t have a built in audience, or a reputation, or a list, or a plan, good luck.
I tried that, too.
Took me years.
What I’m offering you is a one time chance to explode on the scene – riding on my name and fame, benefiting from my database and strategy, and guaranteed to be a bestselling author almost overnight.
I have a team in place to help you.
I have the printer and the contacts.
They all need paid.
Your investment is an investment to leap over the desperate masses and shine as a bestselling author – now, not decades from now.
It’s an investment in yourself.
Believe me, if I could have done this in my struggle years, and hitched my wagon to a star, and had success as an author almost instantly, I would have grabbed it.
It would have saved me years to decades of waiting, praying, trying, hoping and struggling.
If you see the value of being in and on the cover of my next bestseller, and advancing your career in one smart move, then go to http://www.instantbestsellingauthor.com
This is your chance.
PS – Keep in mind that a lot of people will want to be in this book, and space is obviously limited, so if you are sincerely interested in advancing your career in one strategic smart move, then please zip over to http://www.instantbestsellingauthor.com right now. This is your moment. Grab it. Why not do it right now, while it’s on your mind?
Well, I did it again.
I wrote about attracting Grammy nominated saxophone sensation Mindi Abair last November.
I attracted her again the other night.
While Mindi performs with the legends – from Aerosmith to Bruce Springsteen – and is a legend herself, she rarely if ever performs private acoustic house concerts.
She’s done it twice now for me and my friends.
And we all love her.
I can’t say enough good things about Mindi.
Not only is she beautiful and mega talented, but a warm, loving, fun, generous person, as well.
Her seventh solo CD, Wild Heart, debuted at #1 on the Billboard Jazz chart and was nominated for a Grammy in the Best Contemporary Instrumental Album category. Featuring special guests such as Gregg Allman, Joe Perry, Max Weinberg, Booker T. Jones and Waddy Wachtel, Wild Heart is my favorite of all her albums (so far).
She played tracks from the recent album: raw, acoustic, and steaming with emotion. And she and her keyboard player, Dave Yaden, a Grammy winning songwriter, hung with us for almost six hours.
They didn’t have to.
They wanted to.
And everyone was amazed, happy and grateful.
A highlight for me was having Mindi teach me how to control my breathing for better saxophone playing.
The basic idea is to make a slip of paper stay stuck to a wall by focusing your breath a few inches away and keeping the air flow out steady, so the paper doesn’t fall. (You can watch that lesson at http://youtu.be/LQDUS9tFbAk)
Another highlight was Mindi sitting on my lap, swooning to the thought of my own saxophone album, Afflatus.
And both Mindi and Dave answered our questions, which was remarkable and educational, as they openly discussed music, improvisation, and breathing, to where to get hot pants and sexy boots. We also learned about hack-sawing a mouthpiece to get it in tune, the musician’s crush, and more.
As in the last private concert, Mindi introduced each song with a story behind it, which brought the songs to life in a more intimate way.
A poignant story was about Mindi’s sax, which was stolen last January.
She had a custom made alto saxophone which was her baby, her pride and joy, and her workhorse. She took it everywhere, used it daily, and relied on it for her income.
It was stolen out of her car.
While she was devastated, it turned into something great, as she attracted a new Yamaha Custom Z alto sax and her own signature Theo Wanne mouthpiece.
While the theft was not perceived as good at the time, she later saw it as the Universe kicking her into her next growth spurt.
As she put it, she was an instant Buddhist – learning non-attachment on the spot.
I love this woman.
To nourish us all, Nerissa made pizza and brownies from the grain-free, gluten-free, all natural recipes in her bestselling cookbook, Bread-Free Bread.
All in all, another unforgettable evening with the astonishing Mindi Abair.
Please go get her albums and enjoy this terrific woman’s gifts.
Her site is right here.
PS – You can see the first private house concert with Mindi Abair (and guitarist Randy Jacobs) online at: https://www.youtube.com/watch?v=AEZahXwrTeQ
NOTE: Just a friendly reminder: you can still pre-order my fifth singer-songwriter album — the one where the songs are like 3-minute self-help books — and with Grammy nominated singer Ruthie Foster on one steamy track — at a dramatic discount at One More Day: Life Lessons in Hypnotic Song. This will be a limited edition collectible booklet and CD package. You’ll want it. I’m no Mindi Abair, but I also play sax on the album.
For only $61 – my age later this month – you can have a box of goodies shipped direct to your door worth over $400.
These aren’t just any goodies, either.
The cool box you will get – or your friends, if you get it as gifts for lucky others – will include my brand new all saxophone album, which some call “a masterpiece” and “mesmerizing.”
You can’t get it anywhere else.
And you’re essentially getting it for free because of everything else you will get in this limited offer.
But if you don’t care about the sax, or praying to the Divine through music, or how women swoon to my sax playing, there are plenty of other collectibles in the box.
DVD’s, CD’s, bestselling book, and more.
Everything you will get – and it’s a lot – over $400 worth – is described at – http://hypnoticbirthdaysale.com
This deal won’t last forever because I won’t, the holidays won’t, and my inventory won’t.
Help celebrate my 61st by getting $400 worth of surprises — for yourself or others — for only $61.
Please go see – http://hypnoticbirthdaysale.com
PS – Think what a bundle like this will cost when I turn 80. 🙂 http://hypnoticbirthdaysale.com
How do you attract more of what you want?
What do you do when it feels like nothing is working out for you?
Recently I interviewed Patricia Ryan Madson*, author of the book, Improv Wisdom. You might recall that I wrote about Patricia’s book on this blog on May 1st, exploring the question, “Without you, what would not get done?”
In my interview, Patricia said something that jarred me into a new reality.
She said, “In every moment, we are always receiving far more than we ever give.”
I had to reflect on her statement to truly get it:
In every moment, we are always receiving far more than we ever give.
Patricia went on to explain that right now you are receiving air, blood flow, support from a chair, technology from your computer or other device, light from the sun or your room lights, these words from me, and more.
But we take all of that for granted. All we stop and say thank you for is when someone gives you something or does something specifically for you. But what about everything else? The amount you are receiving right now is almost overwhelming.
Are you aware of it?
Are you grateful for it?
I had dinner one night with Paul Zane Pilzer*, author of The Next Millionaires. He explained over 300 people were involved in preparing our meal. He was referring to the farmers and pickers and distributors and carriers and restaurant owner and cooks and servers and more.
Imagine that. Over 300 people were working to deliver a meal!
I’ve been traveling a great deal again, for TV shows, movies, events, speaking gigs, music production and more. When I stop and think about all the “unseen helpers” who make sure me and my luggage get there on time, or all the “behind the scenes” people who do their jobs sight unseen so my face gets projected over the air to millions of televisions in homes nationwide, it is incredible.
In order to complete my fourth music album, more people were involved than just my band. I traveled to L.A. and Nashville so Grammy winners could mix and master the music. This is a lot to be grateful for, and can even feel overwhelming when you become aware of it all.
“Wake Up to the Gifts” is the ninth maxim in Patricia’s wonderful and wise little book, Improv Wisdom. She asks us to look for the “unseen” gifts, like the screen and processor allowing you to read these words, or the planet giving you all you need to live and breathe right now.
She also asks us to understand the interdependence of all things.
I can’t write these words without you. You can’t read these words without me writing them.
But it goes further than that. We need the folks who made the computers you and I are using, the Internet providers, the electric company, the people making or delivering our food, handling our flights and our mail, and more. We also need the elements of life itself, that provide both you and me with all we need to stay alive.
You don’t achieve or attract anything by yourself.
Are you aware of that?
Are you grateful for that?
In Improv Wisdom, Patricia suggests you make “Thank you” your mantra.
Of course, in the book I coauthored with Dr. Hew Len, Zero Limits, we suggest you make the four phrases of ho’oponopono your mantra: “I’m sorry, please forgive me, thank you, I love you.”
Either way, these methods are tools to help you see what you are receiving is a miracle.
It also is your opportunity to give back.
Since you are receiving so much, what can you do to give more?
You’ll never be able to give in a way that balances all you receive. That’s the miraculous imbalance of life: it’s stacked in your favor.
Think about this. You are receiving so much right now — most of which you were unaware of and took for granted — that you can never give enough to tip the scales. You can never give more than you receive. You are simply receiving way too much.
Think about it this way…
Every time you turn on your TV and flip through the hundreds of channels, remember that those shows were written, produced, directed and performed just for YOU.
Every time you go to the theatre and see a movie or a play, remember that it was made just for YOU.
Every time you turn on the radio and hear your favorite music, commentators, DJs, guest speakers, etc., for your listening enjoyment, again it was all created just for YOU.
When you think about the world honing its craft for YOUR daily entertainment, that’s powerful.
Can you appreciate how much there is to be grateful for?
It might make you think twice before complaining about having to pay $10 for a movie ticket nowadays. After all, the movie you are about to see probably had a budget of millions of dollars. Your investment is very small compared to what it costs to create a multimillion dollar motion picture…JUST FOR YOU!
The “miraculous imbalance” is also a gift to you.
But you probably never thought about it before today.
And here’s where you can begin to attract more of what you want.
Back to our opening questions…
It begins by noticing everything you have already attracted.
The thing is, most people focus on what they got that they don’t want, or on want they want that they haven’t attracted yet.
That’s hardly a practical approach to success.
And if you know anything about the Law of Attraction, you know that’s the wrong place to put your attention.
When you notice and acknowledge what you are being given right now, you morph your energy and your mood into something far more magnetic, compelling and loving.
Noticing the good you are already receiving tunes your being into a “good magnet.” You can start attracting even more good because you’ve awakened to the good you have and are continuing to receive. This opens your eyes to the magnitude of life; the magic and miracles all around you.
So the next time you hear anyone say, “I’m not attracting what I want,” realize they are declaring their blindness and deafness to all they have been given and are still receiving. Your job isn’t to correct them. It’s to smile, look around, acknowledge the gifts, and find a way to give back.
That said, what can you do right now to give more?
* I interviewed Patricia Ryan Madson (as well as Paul Zane Pilzer) for members of Hypnotic Gold. These are member-only interviews that I’ve been doing for more than seven years now, amounting to well over 80 interviews. For more information, and to find out how to become a member of this select group, just click right here.
PS – One more story of gratitude: When I was growing up, Clint Walker was the cowboy television star I admired. I never stopped to consider how his famous TV series, Cheyenne, entertained me weekly, for years, and yet I paid nothing. It was broadcast right into my parent’s home. Free. Today I realize how grateful I am for Clint and his show. (And my TV set.) He later appeared in many movies, such as The Dirty Dozen and Night of the Grizzly. You might imagine my surprise when I learned Clint Walker is still with us, alive at 85, writing his autobiography, working on a second novel, and selling signed photos and more off his website at www.clintwalker.com. I wrote to Clint, to thank him for all he did to give me a positive role model all those childhood years. I haven’t heard from him yet, and may never. Still, I’m grateful. I’m pretty sure he is grateful for the “miraculous imbalance” in life, too. In the spirit of giving back, here’s Clint Walker from a few years ago sharing life and death stories about listening to your inner voice: