Back in 2001 I released my magnum opus when it comes to marketing.
Titled Hypnotic Marketing, it was an e-book revealing my three-step formula for attracting more business.
It was packed with juicy stories and funny case histories, from flying midgets to burning bras, to stupid websites to outrageous ideas that worked, and more.
I just updated and released the book as a printed paperback, now more than 400 pages long, and containing zippy and zany articles as bonuses, and revealing a fourth step to the famous marketing formula.
There’s everything in this mega-book, including —
Chapter 2: How to Hypnotize the Masses with “PO” Ideas
Chapter 3: Flying Midgets and the PR Folk Hero
Chapter 4: Eight Proven Rules for Getting Publicity
Chapter 5: Pitching a Heavyweight Boxing Champion and His Sausage
Chapter 6: Show Your Bra!
Chapter 7: 21 Ways to Identify Story Ideas About You or Your Business
Chapter 8: Running Water
Chapter 9: Selling Bloody Games
Chapter 10: One of the Easiest Ways in the World to Get Publicity
Chapter 11: How to Install a “Success Wish” in Your Mind
Chapter 12: The Top Three Ways Guaranteed to ALWAYS Hypnotize the Media
Chapter 13: 10 Tips on Becoming Newsworthy from a Media Tigress
Chapter 14: The Seven Laws of Baseball’s Greatest Publicist
Chapter 15: The Psychology of Hypnotic Publicity
Chapter 16: Edgy Top Secret Ways to Absolutely Nail Media Attention
Chapter 17: How to Get Rich With P.T. Barnum’s Secret
Chapter 18: The Amazing Breakthrough Formula Called “E-DR Publicity”
Chapter 19: A New Way to Get 30 times More Replies from the Media!
Chapter 20: 14 Instant Ways to Send Out Your News
Chapter 21: Two Words that Can Get You on Virtually Any Radio or TV show
And it doesn’t stop there —
Chapter 22: Your Keys to Hypnotic Websites
Chapter 23: A Master Copywriter Reveals His Inner Secrets
Chapter 24: A Forbidden Persuasion Master Reveals His Secrets
Chapter 25: A Practical Mystic Reveals His Website Secrets
Chapter 26: Declan Dunn Shocks Me with His Website Secrets
Chapter 27: What Are the Hardest-Hitting Direct-Selling Websites Online?
Chapter 28: Some Sexy Advice from the World’s Greatest Hypnotist
Chapter 29: How to Transform a So-So Website into a Truly Hypnotic Website
Chapter 30: How An “Inspirational Folk Musician” Can Create a Hypnotic Website
Chapter 31: What You Can Learn from This Really Stupid Website
And wait! There’s more –
Chapter 32: The Secret Nobody Wants You to Know About Making Money Online
Chapter 33: How a Famous Street Magician Can Help You Create Hypnotic E-mails
Chapter 34: How to Create E-mails that Secretly Seduce Your Readers
Chapter 35: The Five Best Ways to Create Hypnotic Email Openers
Chapter 36: “How Can the Right Question Bring in 317% More Orders?”
Chapter 37: E-mail Sales Letter Samples that are Making Me Rich
Chapter 38: A Little Known Secret for Doubling Responses to Your E-Offers
Chapter 39: How to Make Even More Money With This Unusual E-mail Secret
Chapter 40: What are Five Ways to Get People to Open Your E-mail?
Chapter 41: A Truly “Killer” Hypnotic Sales Letter Used Online AND Off
Chapter 42: The World’s Most Unusual Way to Strengthen Your Hypnotic Writing
And it doesn’t even stop there, as the rest of the book is packed with info on social media marketing to “dangerous selling” to the best books on marketing, and more.
The famous three-step formula now contains a fourth step, on social media marketing.
I just read my own book as a printed paperback and loved it. 🙂
I’m not the only one to love it, of course:
“It’s Like Selling Fort Knox At A Discount”
“Joe, you’ve written a masterpiece. Condensing the formula for getting rich in only 79 days into three simple steps anyone can follow is brilliant! As with everything you write, ‘Hypnotic Marketing’ is crammed full of true-to-life, straight forward ways to start a welcome flow of cash into anyone’s bank account.
We all thank you for making this gem available. But, come on, Joe…that price. You’ve got to be kidding! Why would you give away so much for so little? It’s like selling Fort Knox at a discount!”
— Dr. Paul Hartunian, Author, How to Get a Million Dollars in Publicity FREE!, PrProfits.com/ezine/
“I Learned Something New On Every Page”
“Joe Vitale hypnotized me today! He did it with ‘Hypnotic Marketing,’ which I found impossible to stop reading. I learned something new on every page, and I’ve been learning about marketing since l958. Now, I can only shudder for those poor souls who haven’t yet learned what Joe has to teach.
Not only does he enlighten, but he does it in such a warm and engaging way, that you cannot help but complete his book with a smile in your heart and dollar signs on your mind. Thank you, Joe, for a mighty contribution to the world of marketing.”
— the late Jay Conrad Levinson, Author, Guerrilla Marketing series, JayConradLevinson.com
If you are at all interested in marketing, online or off, publicity, websites that sell, hypnotic writing and the like, you must have this book.
It’s at Amazon as a printed book at http://www.amazon.com/Hypnotic-Marketing-Collection-Successful-Techniques/dp/1512155233/
It’s online as an e-book at http://www.hypnoticmarketing.com
Go get it.
PS – Long before I became a Law of Attraction teacher and author of such self-help spiritual books as The Attractor Factor and Zero Limits, I was known as a hypnotic writer (I wrote Hypnotic Writing, Buying Trances, There’s A Customer Born Every Minute, and many more books) and marketing specialist (having clients like The Red Cross to small and large companies to hundreds of authors and speakers). The best of that side of me is in my famous book, Hypnotic Marketing. I’m proud of that book and urge you to check it out. It’s at Amazon as a printed book at http://www.amazon.com/Hypnotic-Marketing-Collection-Successful-Techniques/dp/1512155233/ It’s still online as an e-book at http://www.hypnoticmarketing.com
I went to a party about six years ago and apparently said something that made a difference in one woman’s life. Through mutual friends, six years later, the below story came to me. I’m posting it here to remind you that you never know how what you say and do could influence another, and to also remind you to believe in yourself and go for your dreams. Here’s the story (used here with her permission):
After 13 Banks Turned Down My Loan I Could Still See the Fields Full of Crops
Six years ago I started a farm in Wimberley. I’d been swimming at Jacob’s Well for years and had baptized my son in the waters, so Wimberley was very special to us. It wasn’t until we moved here that I realized just HOW special! The moment I found our land I had “the goose bumps” so intensely that I knew God wanted me to buy it-even if it looked like the biggest mission impossible. I’ve just learned to follow His orders, no matter how crazy and impossible they appear! If you get the goose bumps you have to leap, but at the end of construction of our new home, the bank reneged on our loan and for the first time I could remember things with this mission just weren’t falling into place financially.
I could still see the field full of crops someday, hundreds of bees and chickens everywhere and a healthy happy son. God suggested this in the first place, so it was going to work out somehow, but as quiet as I got, thinking, listening, and waiting, I wasn’t getting anywhere with the Bank . I began to wonder if I’d just made a huge mistake. What the heck was I thinking? A man at our church was a mortgage broker, and he offered to help us find another bank. He went to 13 banks and they ALL turned down my loan. It was looking mighty grim. You can’t imagine the pressure I was feeling from the situation but mostly from my head! I’d started thinking I was a completely selfish idiot, but I never got mad at God. Somewhere there was either going to be a lesson or there was going to be a miracle…and that’s where Joe Vitale came in.
We’d been invited to a New Year’s Eve party at a cool new friend Elizabeth Lee’s. I dressed up but was so preoccupied with our “situation” that it was hard to relax. All over the party people were drinking and laughing, and all I could do was smile to hide the worries I was feeling. Then I noticed a guy across the room that looked like he might be interesting and didn’t look busy, so I went to introduce myself. As he started to say his name I realized I’d seen him in a movie, and he said, “Why yes, I was in the movie The Secret”, which I’d seen and LOVED! He invited me to sit and the rest is history to me.
He told me all about his recent trip to Romania and how he’d traveled all over the world. He so enjoyed meeting all the different types of people and cultures, recognizing the common thread in us all and guiding folks to dream and create bigger. What really struck me were this man’s eyes. When he spoke to me about my farm, the banks, and the crisis at hand he just kept asking me to really dig down deep and ask myself, “Who deserves this farm more than me? Who’s worked harder than anyone? Get a number in your head, the amount of money you need to keep the farm, and then stick with that. Just focus on that number and the fact that you’re worth it, you DESERVE it, and it will come to pass.” During that two hour conversation with Joe I went from feeling like a horrible loser to a worthy, hard-working woman who just might able to pull this off after all!
I remember he kept saying to search “somewhere in your DNA. You feel unworthy, and you’ve got to pull that up. Who else is worthier than YOU?” It was an amazing conversation that I will never ever forget. Two days later I walked confidently into a little bank in Dripping Springs, and they picked up my loan! I was thinking about my conversation with Joe the whole drive there – drumming up that good “deserving” vibe feeling, and it worked! Thank you, Joe, for teaching me how to dig deeper, to believe in myself, to focus and to bring in all possibilities. There’s no limit-except maybe sleep deprivation! Wish I’d had a tape recorder that night!
Owner of EIEIO Organic Farm www.eieiotx.com
A friend about to turn 40 years old sent me this question –
“What is the main/biggest thing you wish you knew about money before you were 40?”
I thought about it and came up with the following answer:
Stop worrying; it all works out.
Since I’m now in my sixties and have gone from homeless to poverty to filing bankruptcy to sleepless nights and more, only to end up living the life of one of the rich and famous, I’d say that all my worrying didn’t help at all.
Worry is a belief. It’s trained behavior. Most of us think if we worry, we will whip ourselves into doing something. But worry doesn’t stimulate right action. It stimulates more worry. And from a Law of Attraction view, worry begets worry.
Think about it: Under the feeling of worry are fear based thoughts, such as “What if this doesn’t work out?”, “What if my car is repossessed?”, “What if I lose my job and then…and then…and…!?!”
Those thoughts will create a reality that matches them.
Those thoughts will lead to desperate behaviors, and cause you to ignore more prosperous opportunities.
Those thoughts will create the same old scenario.
As I’ve said many times, you will easily attract what you fear or what you love, because both are strong emotions packed with high voltage energy.
It’s wiser to focus on what you love rather than on what you loathe.
Come from faith rather than fear.
Come from prosperity rather than panic.
Said another way –
Watch which thoughts you feed. If you think lack and limitation but pray for peace and prosperity, you are like a farmer who plants strawberries but prays for tomatoes.
I’ve learned that I need to work but not worry.
Trusting work, faithful work, passionate work.
But no worry work.
Using worry and fear to motivate yourself is a fool’s game. It doesn’t help.
Had I known this fact of life before the age of 40, I would have been happier and slept better, and probably reached success sooner.
In short, keep working, stop worrying.
My friend also asked —
“What single factor/knowledge/idea would you say was the most influential in being financially free and successful?”
Again, I meditated on the question and came up with this answer —
Realize money can come from multiple avenues.
For decades I thought money would only come to me from my writing. I couldn’t see any other way. While I continued to labor at day jobs I hated, just to survive, I also continued to write and submit my work to publishers. My entire focus was on money coming from writing.
I couldn’t see the bigger pie.
I couldn’t see the world of infinite possibilities.
I couldn’t even imagine it.
When I began to expand my mind, through books and audios I borrowed from the library, and allowed money to come to me in new and even surprising ways, my income increased.
For example, I began to speak in public.
That was a huge undertaking for me because my natural inclination at the time was to be a book nerd and live in the library. Public speaking was terrifying. Even traumatizing.
But I did it as it introduced a new way to receive money. Either I would get paid to speak or I spoke for free but sold my books in the back of the room. It worked.
I did more than speak, too.
I also tried publishing my first book as a correspondence course. This got my mind to relax the restraint that published writing meant having a publisher. It didn’t. I could take a book, break it into lessons, and sell it as a course.
I tried it once with a classified ad. (This was long before the Internet.)
But a decade later, when I tried the same thing online, it became a major income stream for me. It led to my creating e-classes, and attracting tens of thousands of dollars (and a BMW Z3, which was a big deal for me at the time) as a result.
Learning to expand my mind about how money could come to me also led to recording audios.
The legendary publicist and dog lover, Paul Hartunian, told me how easy it was to make audio programs in my home. I listened to this wonderful mentor and acted.
I bought a cheap cassette player, put pillows under the window and door cracks, and recorded a marketing program in my bedroom. Most of it was based on what I learned from researching P.T. Barnum, and writing a book about his business secrets, titled There’s A Customer Born Every Minute.
I sold that home made program for $500 a copy. It later became my first Nightingale-Conant program, called The Power of Outrageous Marketing.
And that, of course, led to me creating numerous audio programs for Nightingale, and becoming one of their best selling authors ever.
My mind expanding didn’t stop there.
All the self-study I had put into becoming a writer meant I had skills most others didn’t have.
Bob Bly taught me (through his books and later with snail mail letters he was kind enough to write to me) to be a copywriter. That lead to a nice income writing sales letters, ads, and more (eventually even writing sales copy for Jerry and Esther Hicks, of Abraham fame).
As I continued to expand my mind, I learned about direct mail marketing.
I borrowed a little money from my parents, rented a mailing list, and sent out a sales letter I had hypnotically written about a new software program. (To show you how long ago this was, the program was DOS based and came on a floppy disk).
I still remember opening my post office box and seeing an order for the software. I felt like I had won the lottery.
I also wrote a book about my own invented form of copywriting, had it bound at Kinkos, and sold it at my talks. That self-published manual later became my first e-book, thanks to Mark Joyner, which led to a long series of profit attracting digital products.
It changed my life forever.
It’s still famous today, in print and as an e-book, titled Hypnotic Writing.
And all of this was long before I was ever invited to be in the hit movie The Secret, which of course also changed my life forever, as it shot me into global notoriety and led to numerous unexpected opportunities.
I could go on, but you get the point.
My income increased when I didn’t insist that it come to me in a particular way.
Expand your mind to allow money to arrive in other ways.
Money doesn’t have any beliefs about you; you have beliefs about money. It will come to you if you don’t block it or wear blinders when it drives by your home.
To help you stop worrying and expand your mind —
Read books by Catherine Ponder, Arnold Patent, Napoleon Hill, and me.
Read The Power of Impossible Thinking by Yoram Wind and Colin Cook.
Read Create or Die: A Manifesto for Fearless Creators Everywhere by Dr. Morgan Giddings.
Listen to audio programs from Nightingale-Conant, from Tony Robbins, Brian Tracy, Mark Victor Hanson, and me.
Listen to The Secret to Attracting Money by Joe Vitale.
Of course, you still have to follow your passion, take inspired action, maintain your character and your health, but the above will get you going in the right direction to attract more money.
Happy New Year!
NOTE: If you are truly panicking because the bills have piled up, you’re out of work, and you see no end in sight, remember that there are numerous resources available to help you. Yes, take care of your mindset, but also call for help when you need it. The back of my book, Attract Money Now, has a resource section. It’s free right here.
PS – The fastest way to expand your mind is with the help of your own Miracles Coach. Check out Miracles Coaching.
Someone on Facebook wrote a variation of this statement…
“Napoleon Hill said, ‘Whatever your mind can conceive and believe, it can achieve.’ This is the biggest load of monkey poo since the Law of Attraction. Right now, I am conceiving and believing that I can walk on water. Wish me luck.”
This is a wonderful example of illogical thinking.
Does the person really think they can walk on water?
Can they really imagine it?
Do they really believe it?
And if they can’t, then they just proved Napoleon Hill right.
Hill said, “Whatever your mind can conceive and believe, it can achieve” and not “Whatever your mind can make up, even though you don’t really believe it and it’s not really possible, it can achieve.”
And please note that Hill said you can achieve it, not that you will achieve it.
He wisely left room for the possibility of you not actually attracting what you “conceive and believe.”
He knew you still had to work all the steps, including taking action.
His quote wasn’t just about conceiving and believing.
He said there were at least 16 laws, remember.
He wrote about them in such books as Laws of Success and of course Think and Grow Rich.
The ridicule people give the Law of Attraction or Napoleon Hill is a reflection of people’s own belief system – only they rarely see it.
I remember being in Russia at one of the many book signings and author meet and greets I did there.
An elderly gentleman in one audience said, “I really want to believe in this Law of Attraction but the skeptics make a good case against it.”
“Have you ever noticed that the skeptics seem to hang out together,” I began, “and the Law of Attraction positive thinkers seem to gather together?”
He smiled, nodding, as it dawned on him what I was saying.
“Everyone is living the Law of Attraction,” I explained, “but some know it consciously and others do not. You are free to believe what you like and you will attract whatever evidence you need to support your belief, even when it’s illogical to others. That’s the Law of Attraction.”
Remember, you get what you really believe, not what you want to believe.
In other words, when you examine your own statements, you might see the twisted logic behind them.
But like the person who posted the opening line, you probably won’t see the fallacy of your thinking without someone there to lovingly point it out to you.
This is why it’s so important to have a coach.
A coach can listen to you speak, reflect back to you the very beliefs you won’t even hear yourself saying, and help you question any beliefs that don’t serve you.
For example, the person who was poking holes at Napoleon Hill’s statement probably didn’t realize they weren’t being logical or even accurate. Seeing this blog post, they might grasp it.
But arguing for limitations seems silly to me.
Why argue against goals, success, visualization, positive thinking and the like?
Why not argue for them?
After all, the whole point is to help you achieve success.
Why not find ways to prove Napoleon Hill right?
Hill also wrote, “Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another.”
Anyone who tries to dismiss the positive and encouraging words of Hill is speaking without thinking.
More than that, they are raining on the hopes and dreams of other people.
That isn’t wise, kind, loving, or useful.
As Mark Twain said, “Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.”
Napoleon Hill believed in you.
So do I.
Go for your dreams.
PS – For the record, I can walk on water. I’ve done it numerous times, usually in Ohio, usually during the Winter months. We called it ice.
PPS – I also found this on Facebook: “Dear Optimist, Pessimist and Realist: While you guys were arguing about the glass of water, I drank it.” – Opportunist
PPPS – And here’s Napoleon Hill himself giving you some coaching:
Later this year I’ll be releasing a new book titled, The Secret Prayer.
It will reveal a three-step formula for attracting miracles through right prayer.
Prayer is a way to activate the Law of Attraction by requesting an intention and inviting inspiration.
In researching, I’m reading really old books, such as Prayer: The Forgotten Secret, from 1906, and really new books, such as Healing Words by Larry Dossey and Draw the Circle by Mark Batterson.
From what I can see, prayer has been around since the beginning of time.
But as we all know, they don’t always seem to work.
So what’s the secret to having a prayer deliver?
Let’s look at incorrect prayer first:
First, I don’t think most people actually believe their prayers. They pray without any real belief that anyone is listening or anything will happen. They simply “toss” one to the sky, like a stranded person on an island throwing a note in a bottle into the ocean. They hope someone picks it up. Then they hope someone acts on their plea.
Second, desperation is the other problem. Most prayers are just begging. People pray for help, solutions, miracles, healing, money and more. But when they pray, it’s often because they don’t see a way out and are pleading for intervention.
Third, most people don’t take action. This is a common thing in the world of metaphysics. People think their praying is action, when it’s really an action, but not the entire blueprint to results.
Again, prayer is a way to activate the Law of Attraction by requesting an intention and inviting inspiration.
So what’s the right way to pray?
“When you put yourself into the state of the wish fulfilled and think from it, you are praying, and in a way your reasoning mind does not know, your wish will become a fact in your world. You can be the man or woman you want to be, when you know how to pray.” – Neville, The Right Way to Pray, 1967 lecture, http://realneville.com/txt/the_secret_of_prayer.htm
First, begin with a spirit of gratitude.
To me, this is the core issue. If we all felt more gratitude for what we have, even the things we complain about, we’d shift our focus, our mind, our thoughts, our energies, our spirit, our direction, our action, and more. Gratitude for the now is the number one way to begin any prayer. When you sincerely do it and feel it, you can stop with this step, too. It’s that powerful.
Second, requesting rather than begging is wiser.
After all, we don’t know the big picture or the whole story. Begging for a certain outcome is an ego trip; it’s pretending we know it all. We don’t. We barely know a tiny percentage of what is happening in our personal world at any one time. A wiser approach is to make a request but acknowledge that something better may be more appropriate. End requests with the phrase, “This or something better.” This step requires faith.
Third, acting on the insights, inspiration, intuition.
We co-create results. The Higher Power (God, Divine, Universe, etc) works through you, not for you. When you see an opportunity, seize it. When you receive an inspiration, act on it. You are the missing ingredient in most results from prayer. The famous joke about the man who prayed to win the lottery but was reminded to buy a ticket, is good to remember.
“Prayer is the effort to bring the human soul into tune with the Infinite.” – W. J. Dawson, Prayer: The Forgotten Secret
My book will explore all this and more when it comes out later in the year. For now, I wanted to give you a crash course in prayer.
If you really want your prayers answered, then follow a proven formula:
1. Be grateful.
2. Detached request.
3. Inspired Action.
Try it today and note the difference.
PS – If you have other pointers or stories about prayers that work, please let me know with a comment below. Thank you.
PPS – If you want to explore prayers and music, be sure to check out my latest album http://www.InvokingDivinity.com